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Claiming Your Power with Guest Mastin Kipp: MakingBank S2E19

with

Mastin Kipp

Claiming Your Power with Guest Mastin Kipp: MakingBank S2E19

with

Mastin Kipp

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Summary

“I am a failure.”

Sooner or later, it’s a thought every entrepreneur is forced to endure.

But are we really failures? Or are we simply just enduring a bump on life’s journey? A journey of ups and downs that everyone takes?

No matter how successful or “perfect” an entrepreneur might seem on the outside, behind the veil there’s a debris field of disappointment—of ideas and initiatives and investments that went catastrophically wrong.

As entrepreneurs, we spend countless quantities of energy trying to mask our debris field—trying to hide the hurt—so we can only project the good stuff. But in doing so, we never actually address the blocks that are holding us back from our true potential.

And that’s something today’s guest on Making Bank—Mastin Kipp—wants to change.

Mastin is a #1 best-selling author, speaker, and “life interventionist” for entrepreneurs who need to get over their “blocks” and change their lives in a profound way.  His personal development company helps struggling entrepreneurs create rapid change so they can bring more passion and purpose to their lives.

In addition to his success as an author and entrepreneur, Mastin has forged incredible relationships with some of the world’s most recognizable entrepreneurs including Tony Robbins, Dave Asprey, and Oprah Winfrey.

Tune-in to hear Mastin and host Josh Felber discuss the importance of getting past blocks and rediscovering your purpose, as well as…

  • The myth of self-sabotage
  • Why you need to read the tea leaves
  • What it’s like to truly fall from grace
  • The hidden benefits and many forms of mentorship
  • How service can be a conduit for success
  • And much, much more…

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Transcription

Welcome to “Making Bank.” I am Josh Felber, where we uncover the success strategies and the mindsets of the top one percent so you can amplify your life and your business today. I’m really super excited and honored for today’s guest. Mastin Kipp is an American entrepreneur, bestselling author and renowned public speaker. He’s also the creator of Functional Life Coaching. He has toured with the Oprah’s Life Class and was featured on Miss Winfrey’s Emmy Award-winning show, “Super Soul Sunday.”

As a leader of the next generation of spiritual thinkers, Mast is also the author of the bestselling book, “Daily Love,” and the forthcoming book here, coming out within the next few days, “Claim Your Power.” He has also been featured in outlets like “Well+Good,” “Huffington Post,” and has appeared on “Fox News,” ABC, “CBS News” and many more. Mastin, I am so excited to welcome you to “Making Bank” today.

Mastin Kipp: Hey, Josh. I’m happy to be here, man. Thank you so much for having me.

Josh Felber: For sure. It’s such an honor and just so cool that we met several months back.

Mastin Kipp: Totally.

Josh Felber: I think, I just felt that energy and I thought, “Wow, man. This guy can really, I think, help serve our ‘Making Bank’ audience.” As well as just the greatness that you’ve been able to do and put out in the world throughout your life so far.

Mastin Kipp: Awesome. Well, I’m thrilled and I love entrepreneurs. I feel the pain and the love. I know what it feels like to be unemployable, but be frustrated about how to make it work. I’m happy to be here and excited to serve.

Josh Felber: Super. Tell me a little bit about, I guess initially how you … What kind of got you into this whole entrepreneurial space and how you got started?

Mastin Kipp: Sure. I mean, I think from just early on, I was completely someone who never followed the rules. Like I was the kid that always asked, “Why”? It wasn’t until many years later, I realized that’s actually the best, the “Five Why’s,” the Toyota manufacturing process is actually a good thing.

Josh Felber: Right.

Mastin Kipp: As a kid, that’s never a good thing. I was in Los Angeles as a music manager, and through a series of unfortunate events, drugs, breakup, egos in Hollywood, kind of got sort of booted out of a position of power when I was 21 years old. I was Senior Vice President of A&R at Geffen Records.

Josh Felber: Oh, wow.

Mastin Kipp: I kind of made a decision, on my knees, really, really strung out on cocaine, to say like, “I want to feel as good off these drugs as I did on them.”

Josh Felber: Sure.

Mastin Kipp: Because I felt pretty good when I was doing them, until the next morning. That really sort of started the sort of spiritual and entrepreneurial quest. It was at that time I kind of also realized that I was sort of unemployable, if that makes any sense. I didn’t want to go back and have a boss that could just have that kind of power and just fire me …

Josh Felber: Sure.

Mastin Kipp: … over some BS that wasn’t exactly true. That was like probably the most important, defining moment of my life, as it relates to really becoming an entrepreneur, and especially doing this work. I moved to Hollywood to get into the music business.

Josh Felber: Right.

Mastin Kipp: I just did not want to do, I did not want to be the guy on stage, going like, “Yes or yes” or any of that type of stuff. I got dragged into this and nothing that I had worked on, other than what I’m doing now, tended to work out. Eventually I kind of just paid attention to the signs and …

Josh Felber: Sure.

Mastin Kipp: … started to realize like, “Hey, kid. You’re here to help and here to make a difference.” It’s been a struggle and a blessing and a journey along the way, but it’s just, it’s essentially, if you pay attention to the signs … One of my mentors, Jeff Spencer says, “Read the tea leaves.” I was reading the tea leaves and all signs pointed to what I’m doing now, but it’s been a journey.

Josh Felber: Wow. I guess going from that position, you were with A&R and I mean, it’s obviously, as entrepreneurs it’s probably similar with me, you’ve got a lot of stress and just everything, you just keep moving and moving and your brain’s always running and obviously-

Mastin Kipp: Totally.

Josh Felber: Connecting with, I guess, drugs as you said with, to kind of disconnect from all that and to alleviate.

Mastin Kipp: Totally.

Josh Felber: As entrepreneurs, we do the same thing, whether it’s addicted to working more-

Mastin Kipp: For sure. Big time.

Josh Felber: Or adrenaline junkies and diving out of airplanes and base jumping and everything. Trying to find, I guess, that flow and-

Mastin Kipp: That’s right.

Josh Felber: Really connect, and so a lot of times it takes kind of that breaking point to be able to make that change.

Mastin Kipp: That’s right, that’s right. I use a “woo woo” term for it. I do believe in God, and I do believe in-

Josh Felber: That’s awesome.

Mastin Kipp: I also believe in exponential growth and Ray Kurzweil, and all that stuff too, so I kind of mix spirituality and tech and innovation. I call it a “divine storm,” where it’s almost like this higher power or this essence is saying like, “Stop with the nonsense, you have more important work to do.”

Josh Felber: Sure.

Mastin Kipp: My clients call it “a shit storm.” We all have those moments where we feel lost, but those are the moments where we really get clear on what makes us unique, and eventually will help us differentiate I think. Moments when we’re really doubting ourselves or when life seems against you, when harvested correctly can bear tremendous, tremendous, tremendous fruit.

Josh Felber: Right. Tell me, so I know one of the hardest things is to actually see those signs, as you mentioned. You read the tea leaves and you … I guess, when you’re in that moment, you’re in that time and everything is going on, how do you actually see that or how do you position yourself to know what to look for?

Mastin Kipp: Sure. You need mentorship, one way or another. Whether it’s an audio book, whether it’s a free video on YouTube, or whether you’re investing in Grant Cardone’s highest end program. Like it just, whatever it is that you can float with and afford and invest in and stretch into …

Josh Felber: Right.

Mastin Kipp: You got to fill your mind and fill your life with knowledge from people who are ahead of you, essentially.

Josh Felber: Sure.

Mastin Kipp: One of the things that I learned to do with an author named Carolyn Myss, who’s been on “Oprah” probably, I don’t know, 20 something times, multiple “New York Times” bestsellers. She talks about how to look at your life, what she calls archetypally. Archetypal patterns come from Carl Jung, sort of the collective unconscious. When you look at your life archetypally, you can start to see that it’s not personal. Like it’s not like you are a failure because this happened, you can understand that this is something that everybody goes through.

Josh Felber: Sure.

Mastin Kipp: It’s a rite of passage in a way.

Josh Felber: Right.

Mastin Kipp: When you disassociate from the idea that, “I’m a failure,” and you start to see like this is just a process that’s normal and natural, you can start to get out of that more and more and more. That’s been very helpful. Obviously, calming the nervous system, any type of meditation process to calm the nervous system, because when you’re in fight or flight mode, your ability to see possibility sort of shortens and you can only see a limited number of options.

Josh Felber: For sure.

Mastin Kipp: When you’re more relaxed in that flow state, you can see a lot more options and availability. It’s also good to kind of get a change of environment as well because a lot of times, being in the same home or the same area or the same place over and over and over again, it kind of becomes routine. Getting that pattern interrupt where you can get outside of that is very powerful. Branson talks a lot about how vacations are really great for him to come up with new business ideas.

Josh Felber: Sure.

Mastin Kipp: Maybe you can’t take a vacation because you work at a dead end job right now and you want to start a business, but at least you can go for a walk and go to Starbucks. You know what I mean?

Josh Felber: Right.

Mastin Kipp: You can break the pattern for sure.

Josh Felber: No, definitely. I think one of the key things you mentioned too, was you stop thinking, “It’s happening to me. Oh, I’m a failure. It’s happening to me,” as more as, “Hey, this just part of the growth. It’s part of the path that I’m on, and I’m experiencing it, this person’s experiencing it at some point throughout their life.”

Mastin Kipp: 100 percent. I think probably the biggest problem or impediment to entrepreneurial growth is self-focus. Now, you got to take care of yourself for sure.

Josh Felber: Sure.

Mastin Kipp: Like when you’re worried about like, “How many followers do I have? How many emails am I getting opened?” Or, “How big was my launch?” Like you are so focused on yourself, instead of focusing on, “How can I serve?” Understanding that everyone who’s ever been where you are has gone through the same thing, so if you expect that you shouldn’t go through hard times, your expectations are either out of alignment with what’s necessary to grow and become the person that you want to grow, or you’re delusional, right?

Josh Felber: Yeah.

Mastin Kipp: It’s like you got to anticipate pain but prevent suffering. I think the difference between the two is suffering is when you think things are happening to you when there’s an expectation that things shouldn’t be difficult. This is when suffering happens. Pain is going to happen.

The whole “Claim Your Power” book is about really how to find that purpose and find your purpose. When you find your purpose, it brings meaning to the pain that you’ve been through, and it also helps you take the focus off of yourself and understand there’s something larger for you to contribute to.

Josh Felber: Okay.

Mastin Kipp: Look at like Exponential Technology or look at guys like Ray Kurzweil or Peter Diamandis. They talk about major, like a huge, big, gigantic 10x, 100x goal, right? You can think of that as an expression of purpose in a lot of ways.

When you have that purpose and that sense of who you are and why you’re here, it gives context to the struggle as a growth process rather than a reason to stop or to focus on yourself and make it all about you. Because nobody wants to be in a room with someone who’s only focused on themselves. If you’ve posted once on Facebook and think you’re going to be a millionaire, you need to check yourself.

Josh Felber: Right. Well, and I think that’s what people are seeing these days is, you got these guys, or just come out of nowhere and it’s oh, photos here, photos there and they’re, whether they’re fake, whether they’re real, whatever it may be. They’re giving this impression that they’ve worked a day and now they have all this stuff.

Mastin Kipp: Yes.

Josh Felber: I think, the whole thing you mentioned was the self-focus, and instead of looking at, “What am I getting out of this?” Based on the number of opens or clicks or through your emails and things like that is, “How can I better serve my clients, my customers?”

Mastin Kipp: 100 percent. Don’t get me wrong. Like you got to have a dashboard.

Josh Felber: Correct.

Mastin Kipp: You got to have your metrics, you got to know your numbers. All of that’s important but it’s secondary because when you look into the world and you think, “I’m poor. I don’t have enough money” or “I’m in lack” but …

Josh Felber: Sure.

Mastin Kipp: … You change your mindset to, “Who can I help right now?” If you look around, there’s a lot of people who need help.

Josh Felber: Right.

Mastin Kipp: What happens is, entrepreneurs tend to hit a crisis usually in a dead end job or some type of job, Jerry Maguire moment, right, where like there’s a crisis.

Josh Felber: Right.

Mastin Kipp: Then they have to, they’re probably focused on serving a boss, or focused on serving someone else and they had to kind of focus on themselves. There’s a fear that if I take the focus off myself and put it back on somebody else that that same pattern will emerge.

Josh Felber: Sure.

Mastin Kipp: That sort of is a maturation process. I feel like anyone who’s like crushing it, consciously or unconsciously, they have their primary focus on who they’re serving.

Josh Felber: Definitely.

Mastin Kipp: That’s the number one thing. Even if you’re looking at your metrics, they should be service driven metrics. Like, “How are we really adding value here?”

Josh Felber: Right.

Mastin Kipp: I think the biggest value that you can find in any promotion or marketing campaign or launch is not in the buyers but in the non-buyers. Looking at like “nobody left behind,” one of my friends, George Bryant, he wrote “The Paleo Kitchen.” I love him.

Josh Felber: Yeah, George is awesome.

Mastin Kipp: He’s a former marine. You know George?

Josh Felber: Yeah.

Mastin Kipp: We were talking about this in a recent Mastermind about how like there should be nobody left behind, this like marine mentality.

Josh Felber: Right.

Mastin Kipp: I thought this was brilliant. This is what we’ve been doing sort of unconsciously, but he sort of quantified it and put a process to it. When you’re focused on serving people, especially people who don’t buy from you, because just because they don’t buy from you doesn’t mean they’re not valuable. It probably means you didn’t do a good enough job marketing your value and your transformation to them.

Josh Felber: Sure.

Mastin Kipp: You can learn a lot, so people are not just numbers. Every time there’s an open rate, like if there’s a percentage there, those are hearts and souls and people who are actually there, who have a life.

Josh Felber: Right.

Mastin Kipp: We have to humanize it again, not make it sort of this sort of sterile metric or dashboard.

Josh Felber: Definitely.

Mastin Kipp: [crosstalk 00:11:23] element, for sure.

Josh Felber: Well, I totally agree and just with the whole non-buyer mentality, I think is key because if we can find a way to serve them better, then it’s going to enhance their lives, which will then in turn provide those other parts, the dashboard metrics or whatever, the buys and things like that.

Mastin Kipp: That’s right. People are so focused on lead generation, but they’re not focused on reducing churn.

Josh Felber: You’re right.

Mastin Kipp: It’s like, it’s almost like I want to get married every week to some new person and not focus on deepening my relationship with my current spouse, like it makes no sense.

Josh Felber: For sure.

Mastin Kipp: I think the … This is, I think, what purpose really is all about, because when you discover your life’s purpose, you understand what your real mission is, and it puts a different focus on your priorities.

Josh Felber: Right.

Mastin Kipp: It’s not necessarily just about growth, it’s about impact.

Josh Felber: Ahh, yeah.

Mastin Kipp: It’s not just about numbers in a funnel, it’s about lives changed, and I also think consumption. Because a lot of people put a big focus on the marketing side, and they don’t put a big focus on the consumption side.

Josh Felber: For sure.

Mastin Kipp: I think the consumption side’s probably 10 times, 100 times more important than the marketing side. How much money and time do we spend focusing on a marketing funnel, and how much money and time do we spend focusing on a consumption funnel? I guarantee you the answer is zero for most people.

Josh Felber: Right. No, I mean that’s the truth because you’re like, “Hey, let’s get this funnel out, let’s market it, and let’s try to get as many in, as pipe people in as possible.”

One of the things you mentioned was about purpose and finding your purpose. I know in your new book, “Claim Your Power,” I guess the sub is, “A 40 Day Journey to Dissolve the Hidden Blocks That Keep You Stuck.”

Mastin Kipp: Yeah.

Josh Felber: I think that’s, for me, that was one of the big things is like, “What is my purpose?” I’ve owned 50 different companies since I was 14, and you’re on such a path, and you hit your goals and you accomplish the things. Like you mentioned Tony Robbins earlier in our pre-talk, and he wrote the forward, right?

Mastin Kipp: No, no, no …

Josh Felber: I’m sorry.

Mastin Kipp: No, that would be amazing. Dave Asprey wrote the forward.

Josh Felber: Dave Asprey.

Mastin Kipp: Tony Robbins has endorsed my work, yes.

Josh Felber: There we go. Endorse your work, there we go. I was heading down that path for you. I just studied his material when I was 14, and setting goals and applying it.

Mastin Kipp: Of course.

Josh Felber: Then all of a sudden, you kind of hit all that and it’s like, “Oh, what is my next … What is my purpose? Where am I going with that?”

Mastin Kipp: Sure.

Josh Felber: I’d love to know a little bit more from “Claim Your Power.” How do we rediscover what that is? How do we break through those blocks or dissolve those blocks?

Mastin Kipp: Sure. First let me say that Tony’s work has deeply influenced my work. When you dive deep, I mean the best seminar in the world hands down, better than any of my seminars, anyone else’s seminars is “Date With Destiny.” If you haven’t been to “Date With Destiny,” you’ve got to get your butt there. It’s amazing. Tony teaches similar concepts, and what “Claim Your Power” is, is it’s really sort of my riff or my differential is sort of a different take on similar concepts.

Josh Felber: Okay.

Mastin Kipp: Tony took concepts from Bandler and Grinder and NLP and Jim Rohn, and so I sort of see myself as carrying a baton in a certain way to like a newer generation of folks.

Josh Felber: Cool.

Mastin Kipp: What’s specifically different about “Claim Your Power” is that we help you get crystal clear on the blocks that are holding you back. Not to make them bigger or so that they can stop you. There’s this sort of, this superstition that if I talk about negative things, Voldemort will show up and ruin my business or something like that. Nothing could be further from the truth. Everybody, I don’t care if you’re just getting started or if you’re a multi-billionaire, everybody has internal blocks that are holding them back.

Josh Felber: Sure.

Mastin Kipp: Sort of, the hidden blocks is a Trojan horse term for trauma. We all have trauma, and entrepreneurs, in a lot of ways, their entrepreneurial quest is a quest to escape their trauma through success. Nothing they do externally or any of us that does it externally will help us outrun unresolved problems internally.

Josh Felber: Right.

Mastin Kipp: You’re seeing right now as we’re recording this like sort of the upper limit of Travis over at Uber. Now he took Uber super, super far but I guarantee you that there’s some internal things that he’s got to work on.

Josh Felber: Sure.

Mastin Kipp: We all have it, so it doesn’t matter how successful you are. Then trauma sometimes can be thought about like, “Well, I had to be massively sexually abused.” I’ve worked with women who have had some of the worst sexual abuse you could ever imagine, and we’ve helped them get free.

Josh Felber: Right.

Mastin Kipp: I’ve also worked with someone who, their father was 10 minutes late picking them up from school, and they made up a meaning that they weren’t enough. The brain interprets trauma similarly-

Josh Felber: Sure.

Mastin Kipp: It’s not like, “Well, if you don’t have the most significant trauma, then it doesn’t apply to you.” It’s like, “No, it applies to everybody.” Because as much as we want to take Nootropics and tack everything and merge ourself with the Cloud and all that jazz …

Josh Felber: Right.

Mastin Kipp: You still have an amygdala, you still have fight or flight response, you still have cortisol, you still have this meat sack that’s terrified of uncertainty. What we help people do is understand why do they do things that appear to be self-sabotage? It’s never sabotage, it’s always protection.

Josh Felber: Okay.

Mastin Kipp: People do what they do for good purposes because there’s a level of protection. They think if they don’t do it, then on some level, they’re going to die. What functional life coaching is and what “Claim Your Power” is, is a framework for how to get really crystal clear on the root cause. You can think of it similar to like functional medicine.

Josh Felber: Sure.

Mastin Kipp: The idea of functional medicine is we don’t treat the symptoms, functional medicine gets down to the root cause.

Josh Felber: Right.

Mastin Kipp: A lot of doctors say, “Treat the symptoms.” A lot of personal development today focuses on symptoms, which is just behavior. Like, “Let me just try to not smoke or not drink, or let me just try to not eat sugar.” The deeper truth is there’s underlying blocks that produced that behavior in the first place that we have to address and we have to dissolve so that you can go to that next level in your life.

The thing is, what people don’t want to understand or know, is they want to think, “Well, I did the work, and I never have to do it again” verus like, “This is my work now.”

Josh Felber: Okay.

Mastin Kipp: Nine times out of nine, people’s trauma is the prerequisite for their purpose, in a lot of ways.

Josh Felber: Got you.

Mastin Kipp: Like the pain that they went through was sort of necessary for them to add the value.

Josh Felber: Sure.

Mastin Kipp: Because they have the empathy or they have a perspective that helps people get free, who don’t have those same resources. That’s sort of the summary of the book, as quick as I could be in a lot of ways. A lot of personal development is just focused on big dreams, and people talk about 10xing their business.

Josh Felber: Right

Mastin Kipp: If you really want to 10x your business, you also have to 10x your healing.

Josh Felber: Right.

Mastin Kipp: Because you can’t 10x your business if you don’t do the inner work too. In fact first, in a lot of ways.

Josh Felber: For sure.

Mastin Kipp: You can’t, you won’t, you’ll burn out.

Josh Felber: No, I think that’s huge. I mean, I think that, as entrepreneurs, we see the 10xing, and the going after the vision, and your dreams, and your three, and five and ten year and stuff. Maybe what you said about you don’t have to have such a huge, traumatic experience, it can be those small ones. I guess for me, the question is, okay, I guess, how do we really discover what that limiting block is?

Mastin Kipp: Sure, well the short answer is-

Josh Felber: Especially if it’s a smaller one.

Mastin Kipp: Sure. The short answer is “Claim Your Power” is a step-by-step process to help you get there.

Josh Felber: Okay.

Mastin Kipp: Also, “Add as much value as I can right now.”

Josh Felber: Sure.

Mastin Kipp: If you look at any behavior that you want to change, right? It could be being a jerk boss. It could be stuffing your face with sugar on Friday night. It could be being emotionally distant from someone, your spouse. It could be being afraid to raise your rates. Whatever it is that you want to look at.

Josh Felber: Right.

Mastin Kipp: If you look at that, you’re going to realize that that behavior is produced by a story that you’re telling yourself that, “My wife is a bitch” or that, “No one’s going to pay that because the marketplace, this is too expensive for the marketplace.”

Josh Felber: Right.

Mastin Kipp: There’s usually a story associated with that.

Josh Felber: Okay.

Mastin Kipp: What most people would tell you to do is just change the story.

Josh Felber: Sure.

Mastin Kipp: “No, the marketplace would totally accept it. This is just, you’re just BSing yourself” or “No, my wife’s not a bitch, she’s awesome,” but like how many times have you done an affirmation, “I love myself” or “She’s amazing”? 99 percent of you says, “That’s complete bullshit. What are you talking about?”

Josh Felber: Right.

Mastin Kipp: You can’t fake it ’til you make it. Like, “Shut the fuck up.” Like, “This is bullshit,” right? What you have to understand is underneath the story is an emotion that’s producing that story. Most people never want to go there, especially dudes. One of the reasons why this book is black, it’s a black cover, and Dave Asprey wrote the forward, is because I want to make sure that guys understand that this is important for them as well.

Josh Felber: Right.

Mastin Kipp: My hope is that women will buy this book, love it, and then give it to their guy, and because it’s a black cover and has Dave Asprey’s name on it, the guy will, “Oh yeah, this is cool, man.”

Josh Felber: It’s a manly book.

Mastin Kipp: Then we’re going to start talking about him.

Josh Felber: Right.

Mastin Kipp: The emotion is what’s driving that story, and usually there’s an emotion of frustration or anger or powerlessness. If you do work, and this process is in the book, you can understand that there’s a belief about yourself or about life that’s producing that emotion. Then we have to look at, “Well, what’s that belief?” Like, “I’m not enough.”

Josh Felber: Right.

Mastin Kipp: Usually, it’s some version of that. Then from there, you have to understand, “Well, what’s a belief?” Well, Tony Robbins defines a belief as, “A feeling of absolute certainty about what something means,” so we have to ask ourselves, “Well, What’s the something in that? What does something mean?” That’s the old trauma. It’s like, “When was the first time you remember believing this?”

Josh Felber: Sure.

Mastin Kipp: It could be like your dad when you were seven, looked at your report card and said, “You got one B,” or something like that. Who knows?

Josh Felber: Right.

Mastin Kipp: Then you made up a meaning that says, “Well, I have to be perfect in order to get the love from my father,” and that starts out your perfectionist path. Now, it’s messing up your ability to start a new business because if you can’t do it perfectly, you don’t want to start it, so it’s completely related.

Josh Felber: Right.

Mastin Kipp: What I do is, I trace your limiting behavior back to the story, back to the emotion, and to the belief, and then to the source of it. That’s essentially functional life coaching in a nutshell. Most people don’t like that journey because they want some quick fix and they want to be 10xing …

Josh Felber: Sure.

Mastin Kipp: … and not even looking at why they can’t even double. By the way, doubling your business is huge.

Josh Felber: Oh yeah. Yeah, for sure. I mean, we’ve … I know my wife started a skincare company in 2012, and every year, I mean it’s doubled. I mean, it’s just kchh, kchh. I mean, it’s massive. I mean, it looks a little bit at first, in the beginning, and then all of a sudden when you start hitting those seven figures and it’s doubling, it’s just astronomical in the process so …

No, and I think that’s great. Then, obviously, we only have a little, limited time here, so Mastin can’t go into all the details on how to break through, but “Claim Your Power” is going to give us more steps and more process to go through, correct?

Mastin Kipp: Yeah. This framework has been 10 years in the making. I do high-end retreats in like Bali and Maui, and seminars, and I work with a lot of high-end folks. Over the last decade, I sort of extracted out my process so that more people can access it.

Josh Felber: Awesome.

Mastin Kipp: Because my goal, ultimately in my lifetime, is to end trauma. I think that this will be a great contribution to that so people can understand what’s stopping them and kind of help heal those parts of themselves so they can grow bigger.

Josh Felber: Cool. Through this journey, what was your, maybe your one or two top things that you’ve learned from that you’ve uncovered that has really made a transformation in your life?

Mastin Kipp: Sure. I think the focus on service is first and foremost the most important thing. When you focus on serving other people, life will take care of you.

Josh Felber: Right.

Mastin Kipp: Also, to piggyback on that, when you serve other people, and this is going to sound a little “woo woo,” but that’s cool. I believe that when you serve other people, you will step into what’s called “effortless survival.” Like you don’t have to worry about like the bills getting paid. You will get taken care of if you’re taking care of others. That’s just like, I would say like top two.

The third thing is, and it’s always about adding value. People always ask me like, “Mastin, how did you get on ‘Super Could Sunday’?” Or, “How did Tony or Arianna or any of these people, how did you get in their orbit?”

I think the most important thing is that like, “Dedicate your life and your mission and your business to something larger than yourself, and focus on adding value to people who are further down the road than you are.” When you’re mission driven, people resonate with that. If you’re coming at someone with like, “My book, my podcast, my this, my that,” that sort of is a turnoff.

Josh Felber: Sure.

Mastin Kipp: When you get focused on, “Here’s the mission. Here’s how this can help you. Here’s how this can serve,” that just resonates because people who are in power positions can notice people who have power, even if they’re not that far along in their career yet, they notice that similar pattern. I just focus, and ultimately it’s just three ways to focus on the give, I guess.

Josh Felber: Cool. No, that’s awesome. What are kind of your daily habits, because obviously, you probably have some kind of routine set up and-

Mastin Kipp: Oh yeah, big time.

Josh Felber: I’d love to hear what you do and how that plays out.

Mastin Kipp: Sure. No problem. A lot of people talk about how important the morning is, and I agree the morning is very important. However, what I found is that in order to have a powerful morning, you got to really protect your bedtime and get into a rhythm at night.

Josh Felber: Okay.

Mastin Kipp: I think that a great morning starts in the evening. I got the blue blocking sunglasses that Dave Asprey recommends, and it’s been so helpful because I had the hardest time going to bed, but when I put those things on, I’ll crash.

Josh Felber: Amazing.

Mastin Kipp: I’m dedicating myself, I get eight and a half hours of sleep per night as much as I can. When I wake up I hop on … I do 10 minutes of meditation. I hop on a treadmill desk for about an hour. I walk, I write my daily blog. I immediately then go to the gym. Then I come back, I meditate, I fuel up on some great food, and then I get into the rest of my day. I prioritize sleep, I prioritize morning cardio, that’s very sort of level one heart rate, I guess you could say.

Josh Felber: Sure.

Mastin Kipp: Then training, and that gets me in the right state. For me, the number one, most important thing is sleep. You look at guys like the Rock, who get like three or four hours of sleep a night, like he’s probably, literally a genetic mutant. Most people can’t operate with like four or five hours of sleep.

Josh Felber: Right.

Mastin Kipp: I think prioritizing sleep is the most important thing. People will talk about how, “Well, I want to get less sleep so I can have more in the day.” It’s like, “Well, okay, cool, but if you get more sleep, you’ll have more days.” I think that you’ll actually live longer.

Josh Felber: That’s true.

Mastin Kipp: As much as we hustle … I work my ass off, but as much as we hustle, learning how to prioritize recovery and rest is very important.

Josh Felber: Yeah.

Mastin Kipp: That’s probably my number one tip, is really prioritizing your creativity and your movement in the morning is huge.

Josh Felber: Cool. Yeah, no, I think that’s … Definitely the recovery portion of it is … I know one of the things is, I know if I’m traveling and I slack off on some of the recovery things that I do, in the evening, as you mentioned …

Mastin Kipp: Totally.

Josh Felber: It makes a huge difference. You start feeling it. Maybe one or two days you’re okay, but after that third, fourth, fifth day …

Mastin Kipp: 100 percent.

Josh Felber: You feel it, and mentally too. It takes a toll and stuff as well, so …

Mastin Kipp: Yeah, when I travel it’s a pain in the ass because I have to bring so much food, I have to bring a treadmill desk with me. I mean, literally me traveling is like drama in a lot of ways, but I have to take care of myself. People think I’m a prima donna but it’s like, “Okay, cool. You’re going to go to the bar, you’re going to drink, you’re going to have all this food, you’re going to load up on sodium and then in three days, you’re going to feel like shit. I’m going to bring all my stuff and I’m going to lose weight while I’m on the road.”

Josh Felber: Right.

Mastin Kipp: That’s my goal. One day I’m going to write a book about all the crazy things that I hear at 5:00 in the morning in like Mastermind gyms. It’s just crazy, like in different hotels. I hear the craziest stuff.

Josh Felber: I wouldn’t doubt …

Mastin Kipp: I was just at a recent Mastermind and someone’s like, “Oh yeah, you’re walking with a treadmill desk, but you should buy this $65,000 machine that like does it for you.” I’m  just like, “You guys are crazy.” Entrepreneurs are crazy.

Josh Felber: Yeah. For me, I always like to get out and just go for a run, especially when I’m out just …

Mastin Kipp: Totally.

Josh Felber: Then you’re outside …

Mastin Kipp: Totally.

Josh Felber: … You don’t have to deal with all the people in the gym and stuff.

Mastin Kipp: So funny.

Josh Felber: Cool. We got a few minutes left. Where can people find about, find more about you? Where can they go get the book at?

Mastin Kipp: Awesome, well yeah. My website’s just simple. It’s just Mastin, M-A-S-T-I-N Kipp, K-I-P-P.com. The book is ClaimYourPowerBook.com. There, when you grab your copy of the book, it’s a 40 day process, so I’ve put in a 40 day coaching process to help you go through the book and sort of have me as your coach, so you can get that absolutely on the house when you go to ClaimYourPowerBook.com, too.

Josh Felber: Cool, that’s fantastic. One last thought, idea, wisdom that you want to leave our audience with before we wrap up?

Mastin Kipp: Sure. I think the biggest thing, and it’ll probably sound like a broken record, but when you can dedicate yourself to a cause and a purpose bigger than yourself, when you can get … That might just be in the beginning proving the haters wrong, like people who don’t think you can do it.

Josh Felber: Sure.

Mastin Kipp: When you tap into something larger than yourself and you offer your gift, even if you don’t know exactly what it is, but to others in the form of service, you are going to start off on an incredible journey, and the only thing that’s stopping you is past trauma.

When you really get clear on what that is for you and why it’s there, and not beat yourself up but understand that maybe you’re not going as fast as you could be because a part of you is scared to move forward, to me that is greatness. To me, that is really what power’s all about.

Josh Felber: Sure.

Mastin Kipp: That is what takes you to that next level. Consciously dedicate yourself to serving others and then also, consciously dedicate yourself to just doing the inner work, and don’t do the bypass. Really focus on taking really great care of yourself so that you can be a vessel of service.

Josh Felber: Awesome. Just one quick note. When you mentioned, “Hey, find a cause bigger than yourself,” because I don’t want people to think, “Oh, well I can’t go do that because I got to go Africa for six months, and I …” Maybe just give us a quick little insight …

Mastin Kipp: Sure.

Josh Felber: Because we want people to take action, we want for them to go do that.

Mastin Kipp: For sure. There’s a couple different phases. If you’re just getting started and you’re in fight or flight mode and you’re worrying about paying your bills, it doesn’t really matter that other people, that there’s other issues out there.

Josh Felber: Right.

Mastin Kipp: It could literally be proving the people wrong who said, “You can’t do it.”

Josh Felber: Right, okay.

Mastin Kipp: If you’re just getting started and you’re wondering, “Should I do this?” Just know that every time you don’t take action or start your business, the person who hurt you or the person who said that you couldn’t do it is winning.

Josh Felber: Right.

Mastin Kipp: Prove them wrong. Some of the best success is revenge. Now at some point, that’s going to get old, and you’re going to have to learn how to focus on what the world needs and start to focus on, like certain types of problems will be coming to you.

Josh Felber: Ahh, okay.

Mastin Kipp: You’ll start to be able to figure that out, but it’s a discovery process. You’re not going to know that ahead of time, so don’t try to know stuff that you don’t know before you know it.

Josh Felber: Right.

Mastin Kipp: See it as a daily process, but in the very beginning, prove the haters wrong because if you don’t take action, they’re right.

Josh Felber: True.

Mastin Kipp: That usually gets people like, “Hey man, I’m not fucking around. I’m going to fucking do this.”

Josh Felber: Yeah.

Mastin Kipp: That to me is really important. Eventually, I’m no longer trying to prove the people wrong who said I couldn’t do it, because my demonstration proves them wrong.

Josh Felber: Right.

Mastin Kipp: Now what fuels me is I want to put an end to trauma because it’s hereditary. That’s a larger cause, but now because I have a larger business and I can focus on that, it’s cool to focus on that. For just now, if you’re just getting started, prove the haters wrong.

Josh Felber: Cool, awesome.

Mastin Kipp: Right now, not tomorrow.

Josh Felber: Yeah. Do it right now. Well, awesome. Well, Mastin, I really appreciate your time coming on …

Mastin Kipp: Oh, man …

Josh Felber: … Just sharing your knowledge with our “Making Bank” audience, and just connecting with them. Guys, I want you guys to get out there, go grab “Claim Your Power,” really dive into it. Learn, understand it, and start applying it in your life today. Also, rewind, go back and watch this video again. It was chock full of so much information that’s going to help you transform your life. Mastin, thank you again for coming on “Making Bank” today.

Mastin Kipp: Josh, thank you so much, man. It was so much fun, the time went by so fast.

Josh Felber: I know.

Mastin Kipp: It was great speaking with you, man.

Josh Felber: I am Josh Felber. You are watching “Making Bank.” Get out and be extraordinary.