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Confronting Unhappiness with Guest Suresh May: MakingBank S1E47

with

Suresh May

Confronting Unhappiness with Guest Suresh May: MakingBank S1E47

with

Suresh May

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Summary

How are you doing today?

It should be an easy question to answer.

It is simple, straightforward, and unencumbered.

But if you’re like most people, you find how are you doing today to be an impossible challenge.

Rather than come to terms with the unhappiness, depression, or boredom plaguing your life, you lie.

You say, I’m great! Or I’m fine, thanks!

When the truth is—you’re not great, and you’re not fine.  You’re hiding behind a mask of falseness out of fear…

…A fear of facing down your demons.

And that’s a self-defeating practice because putting an end to your unhappiness starts with acknowledgement.

Publically accept your unhappiness and then start making strides towards a mindset shift, with the understanding that unhappiness isn’t derived from the situation you’re facing, it’s derived from how you perceive that situation.

Perspective alters mood, not circumstance, which means happiness can only be achieved from the inside out.

And it’s that notion of perspective versus circumstance we want you to keep in mind as we welcome today’s guest, Suresh May, onto Making Bank.

Suresh is a 3x bestselling author, Forex advisor, copywriter, and the owner of Wealth Weekly—a company that helps successful entrepreneurs demonstrate how they made (and kept) their wealth. The key to Suresh’s entrepreneurial success is no secret—it’s his unabashed honesty.

Suresh doesn’t lie to himself, and if you want to be successful, he doesn’t think you should either.

If you don’t know what you want to do professionally, own the uncertainty. Do not try to deny it by settling on a path that makes other people in your life happy.

If your business is failing, admit it and move on. Do not try to keep a doomed enterprise afloat out of fear of failure.

If you’re a newbie to an industry, embrace the title of novice. Do not try to pretend you’re an expert, just be humble and learn.

Listen as Suresh shares these and other powerful insights, including:

  • Why missing out on important memories as a parent can be necessary though not ideal
  • How “jobs” can be used as quick conduits to startup capital
  • Why two-step marketing plans coupled with information products are where the real money is
  • The two-keys to writing truly effective marketing copy

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Transcription

Hi. I’m Josh Felber. Welcome to Making Bank where we uncover the success, strategies, secrets of the top 1%, so you can amplify, and transform your life and your business today. Welcome to the show.

How are you? Actually, how are you today? Lot of people might be like, “Hey. Just great. Doing awesome. Couldn’t be better. I’m okay. I’m fine.” Is that really true, or false? Are you really happy? Are you really, truly happy? For myself there’s been several times in my life where I’ve been … I’ve just been unhappy.

Several times throughout my life where I’ve had unhappiness in myself, but I still had gone around, and people would ask, “Hey. How are you today?” I would, “Oh. You know. I’m doing great. I’m fine. I’m okay. Today’s good,” and I was really, truly lying to myself and to them. How many of you out there are doing the exact same thing?

Hiding behind that falseness, just smiling, but you’re really in a great deal of pain, depression, boredom, you break down, and you over think about this. How many times have you broken down, or over reacted to the most common basic things?

When unhappiness is covered up by a false smile, false words, your white teeth in denial, sometimes even to one’s self there is just so much unhappiness. Just fine, or I’m okay is a role that your ego plays more commonly … Actually, it happens more commonly in America than a certain number of other countries. There’s actually one Nordic country, now get this, there’s one Nordic country that if you go around, and you smile at a stranger you could be arrested for drunk and disorderly. Now get that. Because they think, “Hey. The person must be drunk if they’re smiling,” because just everybody in the town goes around, and they just have this state of unhappiness about them, within them maybe even.

If there’s unhappiness within you, first, you have to acknowledge it. You have to be aware that it’s truly there, and that first step is actually acknowledging that you have unhappiness within you, and don’t say, “Hey. I’m truly unhappy. I am unhappy,” because that’s not you. You are in a state of unhappiness. You have unhappiness within you. By changing how you perceive, or how we actually look at it, allows us to actually acknowledge that we are, that we have unhappiness within us, but then it allows us to now go out, and then investigate the situation.

What is causing this? Why do I find myself in this state of unhappiness? You may be able to figure out something that you can do for yourself, so action may be required for you to change the situation, or to remove yourself from it. If, if that you’re unable to do this, then you must accept and acknowledge, and face the fact that you have unhappiness within you, but you can choose how you deal with it, and it’s only within you right now. You can either choose to deal with it by accepting it, or you can let it make you miserable.

You have the power of choice. You have that control within you to do this. The primary cause of happiness is not the situation around you. It’s actually how we are looking at the situation, how we perceive the situation, and the state then that we put ourselves in. That state of unhappiness. We are aware of this, and we’re aware of what we’re thinking you can separate this from the situation, which then becomes always neutral for yourself.

One of the times I was truly unhappy, one of my businesses that I used to own I just, I ended up having to shut it down. It was just one of the hardest things that I could do at that time. It was making some great money at one point. I had then had some partners actually steal from the business, and I could either work to continue it on, and keep putting in money after bad money, or bad money after bad money going into it, or I could accept the situation even though I had some unhappiness within me at this current time, but it was initially how I perceived it, and then by allowing myself to actually become neutral in the situation I was able to step out of that, look at the reality of what it is, and then make corrections to change the course of my business, my life, and everything else.

At that point then I was able to really regain, and find true happiness within myself, within what was happening out there by how I perceived the situation, how I changed my focus and my mindset of the situation itself. What I want to challenge you is stop making up stories like, “I’m ruined. I am done for. I’m just never going to be able to get through this,” and start looking at your situation, and look at the facts, the facts of the situation.

“I am ruined” is how we perceive it. “I only have 50 cents, or a dollar in my bank account,” then that would be a fact. By taking, looking at the actual facts allows you then to understand, change your outlook on this situation, as well as how you feel, and how you then perceive it moving forward as well.

Don’t go out seeking happiness. Happiness is not going to find you. One of the biggest things is happiness comes … The source of happiness comes from inner peace, and within. The sooner that you’re able to accept, and find that within yourself the faster, and the sooner then you can actually accept true happiness, and when you find it it’s such a beautiful thing. True happiness will help you change the world. It’ll help you change your situation within your family. It’ll help you change, and grow, and mold your kids in a positive driven manner, and allow them to actually find happiness through their own inner peace in their own mindset and perception as well.

I really appreciate you taking the time to watch Making Bank today, as well as I’m excited to be able to introduce my next guest, Suresh May. We’re going to take a quick break, and we’ll be right back. I am Josh Felber, and you’ve been watching Making Bank today.

Josh Felber: Welcome back. You’re watching Making Bank, and I am Josh Felber where we uncover the success, strategies of the 1%. I am super excited today to have on Suresh. He is a two-time award-winning best-selling author on how … With his book “How to Create the Lifetime Customers,” and founder of Wealth Weekly. A show where entrepreneurs teach you how to acquire, multiply, and keep your wealth, which is important these days. He also helps clients invest profitably in the Forex markets with his company Capstone Capital Wealth Group, and he has done multiple new business launches that have sold over 1.8 million dollars worth of products and services in seven days. Suresh. Welcome to Making Bank.

Suresh May: Josh. My man. I’m so glad to be talking to you today. How you doing?

Josh Felber: For sure man. I definitely was glad to connect with you a few months back, and excited that you were able to get on the show now.

Suresh May: Absolutely man. Let’s rock and roll.

Josh Felber: For sure man. Give us a little bit of your background. I mean, I guess … When did you start realize you were an entrepreneur? Was it when you were in your … Little kid? Was it later in life? What really spurred that, and got you started?

Suresh May: Yeah. When I was a kid I knew … I was very clear unlike a lot of entrepreneurs who they talk about they what they wanted to do. I want to work for myself. I want to start a business. I was the exact opposite. Before I knew what I wanted to do, I was very clear on what I did not want to do, and growing up with a single mom, she worked a lot jobs, lot of long hours. I played basketball growing up, and she never really got to come to many of my games.

I understood why, but as a kid though, you know you kind of want your parents to be around. You want them to be there.

Josh Felber: Sure.

Suresh May: The early on I was like, “I don’t want to do that.” Like, I don’t want to have a job, working long hours, and I just can’t be around for important memories that I’m going to have for myself, and if I have a family one day, and so now I have a son, and I think I made the right decision.

I had no idea. I had no entrepreneurial mentors that I could look up to. I had no examples, but I was very clear from day one the direction that I was not going in.

Josh Felber: That seems like that probably help forge though, and direct your life to where you are now today. For sure.

Suresh May: Right. Yeah. It drove the decisions that I made. When I got to college … In the high school I used to sell things just to kind of make money. When I got to college I started cutting people’s hair. Started out with my teammates. I used to gash them up real bad because I didn’t know how to cut, but I went like the first 50 bucks I got I bought some clippers, and I could draw in Paint, so I figured if I can draw a straight line, I could probably cut some hair.

They don’t really translate immediately. All of my teammates we used to rock bald heads for like one semester, and so I did that. I got good at it. I was doing that to keep some money, cash in my pocket through college.

Then when Facebook kicked off with Zuckerberg, I’m in college, not really feeling like I want to be there, and I was like, “Yo, man. This kid, he’s crushing it with this internet business. I want to do something like that.” That’s when I fell in love with entrepreneurship, and I kind of figured out where I wanted to go. That’s how I got into create businesses online.

What ended up happening after that, Josh, I was going to … I’m still in college, but I stopped going to class, and instead of going to class I would go to the library every single day to study business because I felt so behind. I’m like 21 at the time. I’m like, “Man, I got to catch up.” Like these other guys are making millions. I started to study other entrepreneurs. I’m seeing other people dropped out of college, and so it was like, “Okay. I’m going to drop out too.” I don’t think … I don’t see the value in starting over to try to get a business degree, so like, “Okay. I’m go it on my own.”

Josh Felber: I guess, what was going through your head? Did you have that fear, or you’re just like, “Man. I’m just going, and I’m fearless, and I’m just going to go make it happen whatever I’m doing with the internet”?

Suresh May: Yeah. You know the only fear I had at the time was I guess the social backlash from family and friends for dropping out of college, and I played basketball for so long you kind of become identified by that, and so people thinking, “Oh. You want to play pro sports. You going to go to college. You doing this.” I literally got to my senior year of college, and I decided that I wasn’t going to go to college anymore.

That was like one of the scariest decisions that I ever made, but going into entrepreneurship I had no fear with that, and I think that comes from my sports background. It was just like, “Okay. I’m putting all chips in here. I don’t have a degree. I got to make this work.” That was my attitude. The fear, I was more afraid of failing, and having to get a job, and go the route that I knew I didn’t want to go as a kid. That fear drove me.

Josh Felber: Definitely. I think that’s then what fueled that …

Suresh May: Exactly.

Josh Felber: It continued to fuel you, and stuff. What was the first company you dove into? You’re out of college. You dropped out. Now you’re like, “All right. Now I got to do something. Now I got to make some money, and prove myself.”

Suresh May: Yeah. The first company, of course it bombed. I started this sports social network site, right? Of course because I was inspired by Facebook, by [Zuck 00:13:45], and what I didn’t know, and what they don’t tell you often times is he’d been programming since he was like eight. I remember I think even in high school he had a deal where could’ve sold something he created to Microsoft for like a million dollars, and so I’m thinking, “Oh. This guy. He’s a young kid. He created this computer company in a couple of years, and he made it pop off,” but no. That wasn’t really the whole story.

I started my own with sports because I played basketball, and I ended up working at LA Fitness that summer as a sales … I was selling personal training memberships, so I saved up like six or seven grand. End up wiring that money to this programmer in Australia to build this sports social network site for me. At the time I didn’t even know that the development couldn’t do what I envisioned it to do, and I know he knew that, but I was so green, but he built what I asked him to build, and he took my money.

Man, I’m trying to build this site myself with Joomla! After he hands me this unfinished product I’m trying to market it, which I didn’t know anything about marketing at the time. I’m calling friends, family, trying to get them to sign up. They not in the market. They don’t need it. I mean, it just bombed all the way around man. That was my first effort at cutting my teeth with entrepreneurship.

I failed miserably, but what that did though it taught me one, I figured I need to learn how to program a little bit, so I taught myself, self-taught programmer. Then because I wasn’t getting anybody to sign up I said, “Man. I got to learn these marketing and sales thing. I got to figure this out.” What happened at the time I went to the mall one day, and there was this bookstore going out of business. They had books. I mean these books are gold. They selling them for a buck, quarters, 50 cent. I end up buying this book by Dan Kennedy titled “How to Make Millions with Your Ideas.”

That book, just like most books, just like what Tim Farris “The 4-Hour Workweek” did for me, it took me down a rabbit hole to find the guys who were the originators of thought in marketing, so I started to find out about Robert Collier, Gary Halbert … I don’t know why I’m drawing a blank, but I’m just finding these guys out, and I started to study their stuff, and that’s when I fell in love with marketing. It was like, “This is how you get sales. This is how you get users. You have to master this.” Those early books took me on a journey to where I am now.

Josh Felber: Awesome. That’s really cool how you just realized, “Hey. This is where I need to have … This is kind of a weakness. I know a little bit about it, so I need to make it a strength of mine,” because it’s something that you needed to have to grow, and grow who you are, and grow your entrepreneurial success.

Suresh May: Exactly.

Josh Felber: You started learning to program, and you started learning all these different marketing techniques, push through some failures, and stuff. Then what was that next venture that you dove into? Because I saw you’re a best-selling author. I guess, how did that happen?

Suresh May: Okay. The first business that I had that started to succeed I actually started a supplement company. I was selling a product called UBERQUICK, and I was marketing to athletes, but the thing there … Amateur athletes don’t have any money, and so I literally, Josh, man I put out a few thousand bucks in magazine ads, full page ads, which I should’ve been testing smaller ads first. I didn’t know better, so I’m spending my money on these ads. I spent my money. I actually got another job.

Oh. Funny thing. What I used to do, Josh, I used to get job just to get the startup capital to get businesses, and then I would quit the business. I mean, I would quit the job.

Josh Felber: No loan. Just go work for a little bit.

Suresh May: No. I worked for a couple of months, get the money, quit the job, start the business. I used to do that a lot. Like I never had a job more than like eight weeks.

Josh Felber: That’s awesome.

Suresh May: Yeah. With the supplement company, that’s when I started to get into lead generation advertisement. After my full page ads I was trying to get a direct sale one step. They would bomb, and I was getting a few sales, and so I was like, “Okay. It’s working, this advertising thing, but it’s another step that I’m missing.” That’s when I started to dig deeper into marketing, and then when I started to do two step, like free offer on the front end, up selling people on the supplement, then I started to do add continuity to the supplement where I would re-bill people automatically every month. That changed the face of my business.

I actually, I started to make money with that business, but because of the high inventory costs, and just me not having the capital to keep going at the time, I actually … We got into information products, but the thing that I learned in the supplement industry, and with selling that product, was about continuity. That’s what my book is about. How to create lifetime customers because continuity billing that kept my business afloat when I was still a newbie.

It’s like, “Okay. I got three to four thousand dollars recurring every month.” Man but for two, three months I’m not getting any new sales because I don’t know what I’m doing.

Josh Felber: Right.

Suresh May: Right, but I do have these customers though, and they paying, and they paying, and they paying, and that just revolutionized my though process, and my approach to business.

Josh Felber: Cool. You started the supplement business, and you had these reoccurring customers from your supplement business, and then when you were doing the testing the different ads, and everything, were you doing that online? Were you doing that offline, like magazines still, or did you move that more online?

Suresh May: I did it both. I started out with Google AdWords, and this was early in the days of Google AdWords where the clicks were super cheap, and so I would spend 10, 20 bucks a day sending traffic to my site, building up a big list, but I’m still building a list of amateur athletes. The business didn’t really change until I started to target like the weekend warrior, and older guy who had money, but he still kind of liked to hang out, shoot ball with his friends, but yeah. I started … I was online advertising, Google AdWords, Facebook, and magazine ads.

Josh Felber: Cool. Awesome man. We got to take a quick break here. Can you stick around?

Speaker 4: Absolutely. I’d love to man.

Josh Felber: Awesome. I am Josh Felber. You’re watching Making Bank, and we’ll be right back.

Welcome back. I am Josh Felber, and you’ve watching Making Bank, and we’ve been speaking with Suresh on his internet marketing background, his failures with his businesses, and we’re getting ready to hit a tipping point here, and now things are going to start to explode. Suresh. Welcome back.

Suresh May: Man, glad to have you. Let’s rock and roll. I’m excited.

Josh Felber: Cool. Supplement business. You learned a ton of internet marketing. Dan Kennedy was your first book, which is … He’s awesome for copy. Gary Halbert. Mentioned some greats out there. Now, what are you moving in for your next venture? What are you taking your entrepreneurial skills in marketing, and going after now?

Suresh May: Yeah. After the supplement business I got into info products immediately because that’s something that Dan Kennedy, and a lot of the top guys, even Russell Brunson. I know you interviewed him, and I loved the interview by the way. Information products. Low cost startup. Often times you can with zero bucks, and you can just sell it, test the market out, make some fast cash just by offering true value to the market.

After that, I got into books. My very first book, actually one of my best friends and business partners, he’s a professional speaker, and the very first book I wrote is titled “Getting Cited On Purpose,” and the only reason we wrote that book was because he wanted to have something to sell at the back of his speaking events, and because I’m a good writer, he’s like, “Hey man. Let’s partner. Let’s do this. Let’s make some money.” I’m like, “Okay. Cool. It’s a book. Whatever.”

That opened up so many avenues for me I never even imagined. I never imagined myself being an author, let alone a best-selling author.

Josh Felber: Sure.

Suresh May: It was just something that I was doing, man, because a buddy wanted me to help him with a book. Literally. That’s how I got into the book marketing game.

Josh Felber: From that is that how you got to write your own book?

Suresh May: Exactly. The next step what happened. I was still having a rough go of it selling products online with my limited marketing experience, and I didn’t have any early mentors, and I know that slowed down my process as well. What happened because I was studying Gary Halbert, Robert Collier, Dan Kennedy, all these guys, and they talk about the power of copywriting, when I was jobless for a long time I actually used to write, hand write, sales letters that sold millions of dollars every single day by hand.

Josh Felber: Wow.

Suresh May: In a notebook. Pen and a paper. Just do it over and over again. I didn’t have a gig. I didn’t have anything else to do. I was struggling, but I was preparing for my opportunity. Around the time when I turned 30 I was just still … It was rough man, like I would make a few grand one month. Zero the next. Just that roller coaster ride of revenue. I said, “I need a mentor.” I end up writing a sales letter to 19 of the top internet marketers in the game. I actually sent Russell one. Russell, you watching? You didn’t respond to me buddy. I still love you though.

I sent it to [Mike Koenigs 00:23:15], Russell Brunson, Frank Kern, all these guy, but Mike Koenigs, Perry Marshall, and Brian Kurtz of Boardroom Inc. They responded. Mike responded in four days. He was so impressed with my letter. After that, Mike, he hired me to help him do some copyrighting on his upcoming launch [traffic guidance 00:23:34] 2.0, and it did 1.8 mil in seven days.

After that that’s when I wrote the book “How to Create Lifetime Customers” based on my experience with that, my journey internet marketing, the power of copyright, and the power of recurring revenue.

Josh Felber: No. That’s exciting. What were your maybe one or two success strategies that you were able to utilize because you said you’re a good writer, but … I’ve been trying to write copy. I’ve been trying to figure all that out. Maybe you can share one or two success strategies that really simplifies it to be able to start to do that, or start to learn that.

Suresh May: Absolutely. The first strategy, if you want to write effective copy, you want to think about what’s in it for your customer, and the way I always tell my clients, or anybody who hears me speak, is think about your copyrighting like a love letter, right? Think about your wife, or your husband, or a girl, or a guy that you like. If you’re writing a love letter to someone it’s all about them. In the writing it’s like, “Oh. You make me feel this way. You make me happy. I adore you.” It’s you, you, you, right?

You’re not saying, “Oh. This is about me. This is how I feel about myself.” It’s about how they make you feel, and the focus is on them because you’re trying to woo that person. You have to write copy to your customers that way because what happens, Josh, is most people, when they launch a new business, like you’d ride down a street, a city block, you see sign “Grand Opening.” No one cares, right? What’s the value to the end-user? Why does your grand opening matter to me? What are you going to offer me? That’s strategy number one.

The second thing you want to do is you have to package it up in a way that makes it irresistible. When you think about copy, if you’re on the internet, someone is reading your webpage, you know you have to get that person to read every single line. Maybe not every single line, but you got to get them down the page to your offer, and so everything you write it should be about that other person. You should use words like “you and I,” like we talking directly to one person, one on one, versus like “we, or you all, or everyone.” Just make sure you’re talking to a single person. Have your avatar in mind. Talk direct to that person. That’s going to help you write copy that sells.

Josh Felber: That’s some great advice. It is about the … I mean you’re trying to create something of value for other people anyways. What you’re doing is about them, so when you’re marketing to them it would definitely make sense then to direct that information to them, and everything. Really cool. Progressing along. You got the book. What did you learn from the whole book launch, and being able to … I know you said you’ve had some really great success. You know how to make a number one best-selling book, and everything else. I know a lot of our listeners like, “Oh man.” Maybe they’re on the fence about writing a book, and then once they do, how do I get it out there, and how do I make it a best-seller?

Suresh May: Okay. Great. First thing, if you want to write a book … Well, I would suggest anyone write a book because it’s a game changer. Now Josh, you have some books, and so I know you understand the power of book.

Josh Felber: Sure.

Suresh May: Like I always tell people if you, say if your marketing consultant, or whatever it is that you do. If someone, one of your competitors introduces themselves, and hands someone a business card, and you come behind them, and say, “Hey. I wrote the book on marketing,” or, “I have the best-selling book on marketing,” your competition they can not compete with you. It’s just not happening. That’s one reason why you should write a book.

The second thing is when you author a book, the book isn’t going to make the money for you, right? The book is just a glorified business card. That’s my view on it.

Josh Felber: Sure.

Suresh May: The thing that I did with my book, I used my book to get clients, and so a really cool tip, because I want to give some killer value to you listening out there is, let’s say you write a book, and you put it on Amazon, use Amazon CreateSpace. If you want to get in touch with anybody in the world at any time, this is what you do. You go to Amazon. You buy your book from yourself, and when you do that you’re going to get a royalty, so you kind of get paid for buying your own book first and foremost. You can find out your prospects, or just a mentor, or anybody you want to get in touch with. Find out their address. What is their business address, or their home address. You send it through Amazon. Get it gift wrapped, and send it directly to that person.

Now, when Amazon, when you can get it gift wrapped, they actually let you write a thank you card, so in that thank you card you can put a little personal message with your book, and you can say, “Hey. Josh. I saw your show. I wanted to reach out to you. Check out this link. I have a gift for you.” Right?

Now, this is the reason to why this works, if you send it out through Amazon, there’s no one in the world who’s getting a package from Amazon and then not opening it.

Josh Felber: Right.

Suresh May: Right? The biggest thing with direct mail, whether you sending out letters, postcards, manila envelopes, it’s getting it opened, or getting it past the gate keeper.

Josh Felber: Right.

Suresh May: You send it to someone business an Amazon box, one, it’s getting opened. All right? Let’s say, Josh, if I’m sending to you, and your secretary they get the box before you, and they see that it’s gift wrapped, they not going to open your gift, so I’m going to get … The box is going to get to you Josh. It’s going to get to my intended person. All right?

Josh Felber: Definitely.

Suresh May: After that, you get it. You open it up. You already blown away because no one is doing this, and then you see the thank you card, and I send it to … I direct you to a personal link where I’m on there shooting a video talking directly to you about how I can help you with your business, or maybe how I can offer some value to you in exchange for your mentorship. It’s just a perfect way to use a book just to leverage that authority and that credibility to get through to anybody that you like.

Josh Felber: Suresh. That’s awesome. That is one of the best things because I’ve used iPad mini’s before, and recorded a video, and FedEx’d, and stuff. You know like you said, it may get opened. It may not right away, but yeah. People get that Amazon box, and you’re like, “Huh? Maybe I ordered something,” or if it’s gift wrapped even like you said, and you’re like, “Huh? That’s pretty cool.” They open it up, and it’s just, “Oh. Amazon. Oh.” It’s like a little surprise, after a little surprise. It really intrigues them, and keeps them going.

Suresh May: Exactly.

Josh Felber: No. That’s really cool. I definitely agree with you on the whole book thing. It is. It is like a big business card to connect with somebody on. I was fortunate enough to connect with Ryan Tracy, and Steve Forbes to co-author part of a book with them, and everything.

Suresh May: Nice.

Josh Felber: Then now, end of this year, or end of 2016, I’ll have my own book coming out “Making Bank.”

Suresh May: Oh. Sweet.

Josh Felber: It’ll be pretty cool when we roll with that, but you know I think you’re right. I mean everybody that if you’re going into something, whatever industry that you’re in, he should get out, and write a book. I mean, you’re an entrepreneur. Utilize that as a marketing tool just like you said. That’s going to get you those introductions to either your perfect clients, people that you want to network or connect with that can help move you forward and everything else.

I guess the next step. We got our book man. We wrote it. We used Amazon CreateSpace. Made it real simple for ourselves. Now how do we actually get that book, and say, “Cool man. I’m a best-selling author”?

Suresh May: You know the biggest thing when you want to become a best-selling author, the biggest strategy I can give you is you want to pick categories where you can dominate the competition. Now you have to pick a category that’s related to what your book is about, so if you’re writing a business book, or a marketing book, you don’t want to pick the knitting category. Right? You can’t do that. I mean you can, but if you say I’m the number one best-seller in the knitting category, and you have a marketing book, like, “What are you doing dude? Get out of here. Beat it.” Right?

You got to pick a category that’s related to what you’re selling. My book hit number one in direct marketing category, which was a really important category for me because I’m a marketer. To do that you have to focus your sales efforts on one hour. Amazon updates their ranking every hour, and so it helps you … Say if you’re going to get a thousand sales from 12 p.m. to 1 p.m. that’s going to increase your chances of becoming a best-selling author, versus getting a thousand sales over the course of 24 hours.

Josh Felber: Okay.

Suresh May: A lot of people don’t know that, and so when you’re focusing your launch, try to get everybody to buy in a very short period of time, and it’s going to increase your chances of becoming a best seller.

Josh Felber: Awesome. Yeah. That’s what … My wife’s getting ready to push hers for best-seller status here pretty quick. That’s what we were looking at. Is it that 24 window? Is it that hour window, and everything? Yeah. That’s definitely a good point is, “Hey. How do we get this, and make it happen?” I know we’ve even looked at New York Times, and that’s just a whole [nother 00:32:40] level-

Suresh May: That’s a whole [nother 00:32:41] monster. Yeah. Definitely.

Josh Felber: And investment.

Suresh May: Yeah. Right. Right. Absolutely.

Josh Felber: Well, cool man. Those are some awesome marketing strategies. Getting our book out there. Working on become a best-selling author, and everything else. Tell us a little about you’re kind of out of that area now, and what are you focused on these days?

Suresh May: Yeah. I still help clients have best-selling books. I got a lot of clients that I’ve help become number one best-sellers, and just use the book to really build a real business behind the book, but now my focus is on investing, and I actually have a show called “Wealth Weekly.” It’s at wealthweekly.com, and it’s also on iTunes at Wealth Weekly, and we talk about entrepreneurship, investing. I’m going to have you on the show. I’m excited about that.

Josh Felber: Awesome. Yeah. For sure man.

Suresh May: Yeah. You know I help clients focus on investing profitably in the Forex markets with my new company Capstone Capital Wealth Group. We trade foreign exchange currencies every single day when the market is open, and we just knock it out the park. It’s very similar to the stock market, but I love it though. We actually building a software, and it’s going to be at the site cashcurrencies.com, and we’re launching that in the next couple of weeks actually.

Josh Felber: Wow. That’s awesome.

Suresh May: Yeah.

Josh Felber: The Forex market is always interested me. I’ve done a lot of investing. When I was actually back in high school back in the day, I don’t know if you remember AT&T and USA Today they used to sponsor the investment challenge, and the very first year that they did it, I was a junior in high school, and I jumped in. I did it. We had a little investment class at school, and I ended up placing first out of I don’t know 20,000 people that signed up, and did it.

Suresh May: That’s amazing.

Josh Felber: Yeah. It was pretty cool, and then year number two I got second or third. I was first in Ohio, and second or third all around this as a senior. I was like, “Oh. Sweet. Investing. I love it.” Then I started investing in stock options, and doing that. Then kind of got away for a little while, and then after I had sold my company in Dallas, I had taken that money. Invested it in the market, and I had a broker and everything, but then right around that … A few years later is when all the dot-coms started to come out, so I started putting all the money in that, then leveraging that to buy more stuff because they were going up so much, and then it just …

Suresh May: Tanked. Yeah. It just plummeted.

Josh Felber: Yeah. That was my whole life changing situation, but … I’ve always loved investing. Have never done Forex. Always had an interest, but just lately haven’t … I wanted to segregate time to, for it, to know it, and learn it.

Suresh May: I understand.

Josh Felber: I know you’ve got an awesome system. I know we talked about it a little bit more, and you have a really awesome system based on your trading strategies, and practices, and everything.

Suresh May: Absolutely. We have it automated now because I think when I met you I was actually trying to get it automated.

Josh Felber: Yes. Correct.

Suresh May: I think that was one of the big reasons that I actually … Vinny invited me there just to tell my story, and what we had going on. I actually … I have that software now. I got it automated. I’m so excited. Man, it changes the game.

Josh Felber: Awesome.

Suresh May: Like now, our clients man, they’re killing it. They’re killing it because it just … You know we went from having to sit in front of the charts to watch it manually, to now get signals sent straight to your phone when the setup that we’re looking for to make an investment appears, and it just changed everything.

Josh Felber: Awesome. That’s really cool because I know that was a big, a big piece that you were needing to look, to really take your business to that next level.

Suresh May: Exactly. Yes.

Josh Felber: Start creating that massive momentum for yourself, and everything as well.

Suresh May: Definitely.

Josh Felber: Well, awesome Suresh. I really appreciate you coming on Making Bank today. It was an honor to be able to have you, and connect with you. I think we had a lot of fun here, and how get it working … I know we got wealthweekly.com. Where else can people find out about you?

Suresh May: Yeah. You can go to wealthweekly.com. Now I’m asking if you go there you can sign up to get free episodes of my show, and you can get a copy of my book “How to Create the Lifetime Customers” straight to your inbox for free. If you want to go through my book funnel, and see a profitable book funnel, you can go to lifetimecustomerblueprint.com. You see a really cool video, and I actually give away a free hard copy of my book there, and it’ll take you through a series of offers man, so you can see how it works. If you’re interested in marketing books successfully.

Josh Felber: Suresh, that’s really cool. Guys. Take advantage of that. I mean, if you’re looking to write a book, market a book, whatever it may be, become a best-seller with your book, go check out his lifetime …

Suresh May: Customer blue print dot-com.

Josh Felber: Dot-com link. Sign up, and follow the whole process. What it takes. How he takes you through everything. The information he’s giving you, and how it all works, and you can see a successful marketing solution for your book out there. As well if you’re interested in investment, Forex, market trading, everything, connect with Suresh’s Capstone Capital Wealth Group, and they have a whole automated program now that they’re rocking with, and he’s got really great success strategies and practices geared just for Forex investment trading.

Suresh May: Absolutely.

Josh Felber: Suresh, again, thanks for coming on Making Bank. It was an honor.

Suresh May: Josh. Thank you. The honor was mine. I had a great time talking to you today, and thank you again for having me on your show.

Josh Felber: Cool man. Well, you’ll have to come back another time. We’ll do it again.

Suresh May: I will. I’d love to.

Josh Felber: Cool. You’re watching Making Bank. I am Josh Felber. Get out, and be extraordinary.