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The 10 laws of High Achievers

with Jeffrey Hayzlett



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“Be grateful for what you have.”

It is a line you probably hear all the time and, to be fair, there IS something to it.

After all, gratitude is fantastic, and practicing gratitude always leads to a happier, more fulfilling life…

But don’t let gratitude lead you to settle.

Today we’re going to talk about being relentless—about thinking big, pursuing your dreams, refusing to settle, and always chasing progress.

Happiness and fulfilment come from continuous work towards a worthy goal. That’s what relentlessness means—never giving up, never settling for what’s easy, for less than what you deserve.

Hard work IS hard, but it’s always worth it.

It’s a paradigm that people like Jeffery Hayzlett know, and know well.

In this episode of Making Bank, we’ll sit down with this relentless entrepreneur, who’s bought and sold over 250 companies and just authored a new book, “Think Big and Act Bigger

Listen to hear Jeff talk in-detail about:

●       The secret to chasing relentless success

●       How he bought and sold over 250 companies

●       Why there’s nothing wrong with failing at something

●       How success comes in many forms

●       Putting together a network for the world’s most powerful business leaders

●       Creating a wildly successful online TV show

●       Why you need to start listening, to start leading



Hi, I’m Josh Felber. You’re watching Making Bank on Advisor TV. As you try to get more and more successful you have to be relentless in your pursuits. Anything you go after whether it’s your business whether it’s a new project a new deal, whatever that may be you have to be relentless for you to be successful. Way back from when I was a little kid I remember that I’ve had this relentlessness built into me, it’s ingrained in my DNA. It’s helped me pursue and drive and become successful in all areas of my life whether that’s owning over 15 different companies since I was 14 years old, selling multiple businesses as well as in my life with my family, with being able to have the lifestyle, have that freedom and have that time that I want in my life.

For me being relentless has helped me achieve massive results, massive actions in my life and that’s part of being a high performer or a high achiever is being relentless and knowing that you can go after and having that determination to succeed and fulfill those dreams and fulfill those desires and wants that you have in your life. A couple of things I want to share with you today is the 10 laws of high achievers so you can become more relentless in your life and achieve those successes and those dreams. We’re going to talk a little bit about those today. The very first thing that we want to talk about is everybody has got to understand in today’s society we’re in a free market economy. That means anyone can go out there and make their mark in the world. They can go out, create their own success and become successful in their life.

You’re not limited and with the internet it’s just dramatically increased the odds and the opportunities available for you today. Everything I have done since I was 14 years old looks so much harder to me just with the way the internet is today and the vast number of people that you’re able to touch and connect with and create value for is just so much easier than it was 10, 15 years ago. Number 1 is is that free economy. I want you to know that it’s there for you to come out and take. You go out and start creating value for others.

Number 2 is your background, your highest level of education is irrelevant when it comes to earning dollars. There’s so many different entrepreneurs, so many different successful people out there that have gone out, they have zero education, maybe a high school education, maybe they didn’t even graduate from high school and they’ve made millions and billions of dollars because they don’t let their education, they don’t let their background, where they came from, if they grew up on the wrong side of the tracks, determine their success, what their earning potential is, their wealth, their attractiveness and who they are.

Number 3, the fastest way for you to go out and make money is to solve a problem. The bigger the problem that you can solve the more opportunity for you to make money there is. That could be for you, maybe it’s a local community project. Maybe you see a huge problem in your community. I know what you’re thinking, “Josh, everything’s been tried.” Yeah, you know what, almost pretty much everything has been though of, come up with, products on the markets, service, whatever that may be but you can figure out a way to make it better. You can figure out a way to solve that problem better. You can figure out a way to make it more efficient with the technology, the opportunities and everything that you have available for you today.

Number 4, you got to stop listening to the naysayers and the haters. They’re going to tell you that life it’s got to be a struggle, that you should settle down and you should be grateful for what you have. You probably hear that all the time, “You got to be grateful for what you have.” Sure, gratitude is awesome and there is a place for gratitude in what you have and knowing what you have but you don’t let gratitude stop you and don’t let gratitude let you settle. You want to always strive and push yourself to that next level of higher achievement, that next level of higher performance. Whether it’s through your courage, your energy, your clarity, your influence or your productivity we always want to continue to strive for those next higher levels in those different areas. If we push ourselves in those different areas those 5 different areas we’re going to help ourselves achieve that dream lifestyle where we want to go in life.

Number 5, expect to make more money. When you set your goals you’ve got to tenex your goals, you have to think big. You have to just dream. You have to set those out there, such an audacious goal that you, your friends, your family may not think that you’re going to be able to achieve this. By setting that bar so high it’s going to drive you, it’s going to give you that relentless pursuit, it’s going to push you to take action to make those moves. To go out there and get after it. I’m sharing with you these 5 strategies today. If you would like those other 5 strategies you can download them from website and you’ll have the ten laws of high achievers for higher performance. I’m so excited, up next I have Jeffrey Hayzlett. He has a brand new book out, Think Big and Act Bigger that’s going to help transform your life and help you become more successful. When we come back right after this I’m excited to introduce Jeffrey to Making Bank. I am Josh Felber and you’re watching Making Bank and we’ll be right back.

I am Josh Felber. I am excited today to have Jeffrey Hayzlett on Skype with me and on Making Bank. Jeffrey is the host of C Suite. He is a global business celebrity and prime time television show host on Bloomberg and he’s helped everybody from small to international, small businesses to international corporations. His creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending with his leadership perspective insights into the C Suite and business strategy. Jeffrey is a leading business expert on Forbes. Sited in Forbes, Success, Mashable as well as Marketing Week and Chief Executive. He has commentary on Bloomberg, NSNBC, Fox Business as well as appeared as a celebrity judge on NBC’s Apprentice with Donald Trump. That’s awesome.

Jeffrey: Soon to president it looks like.

Josh: He’s crushing it out there.

Jeffrey: I don’t know about that.

Josh: Well welcome Jeffrey to the show. I’m excited to have you and grab some awesome insights from you today for our audience.

Jeffrey: Well it’s awesome. We’re going to make some bank today so I’m glad to be a part of this so let’s do it.

Josh: For sure. Tell me a little bit about how you got started as an entrepreneur. Were you one of the kids that was just going out selling lemonade stands and newspapers door to door or did you start later in life.

Jeffrey: Absolutely. The first job I really remember was selling True Grit door to door. You won’t even know what that was but it sold for 25 cents per subscription. The magazine for young boys and Boys Life, I sold Boys Life too. By the way then I did all the contests for Little League. We used to sell barbecue dinners. I grew up in Warner Robbins Georgia and we sold barbecue dinners and it was a big fundraiser and whoever sold the most won a baseball bat and I used to win the first prize, the second prize and the third prize. After a couple of years the coaches used to come to me and say, “Jeff what do you want? We’ll just set that aside and let the other kids win the other prizes.”

Josh: That’s funny.

Jeffrey: I would go and sell everything. I used to sell these barbecue dinners door to door.

Josh: Who doesn’t want a barbecue dinner?

Jeffrey: Exactly. That’s a big thing down south so that was awesome to be able to sell it and then of course I’d take my little brother with me and we would just literally hit door to door and that’s what we did. Then I did a lot of small jobs when I was a kid, the lawn cutting business, normal [inaudible 00:10:11] stuff and I’ve just always been very involved in business and like to make money.

Josh: No that’s awesome. I guess over the years you’ve owned how many different companies?

Jeffrey: Well I bought and sold over 250 companies in my career. About 25 billion in transactions. Some of those I did own, not all of them owned. I can’t remember the total number. I should probably add that up for all [inaudible 00:10:33] myself but I did help as a corporate officer billion dollar transactions, managed budgets, I had a 17 billion dollar company at the time but I’ve run small businesses on Main Street and big businesses on Wall Street.

Josh: Man that’s awesome. What was one of the I guess biggest failures that you’ve encountered along the way?

Jeffrey: I don’t know. I haven’t got to the biggest one yet. I’ve done some big ones. Look in business every single day we fail, we fail. We win every single day but we also fail and you have to learn from those failures in order to get more success. Yeah, have I done big failures? Absolutely. I’ve gone out and I’ve done stuff and I figured out no-one was going to show up. One of my biggest ones that’s been recorded has been pheasant farming. I got into pheasant farming. Tried to corner the market on pheasants until I figured out there wasn’t one. That’s probably my biggest failure but I’ve done campaigns that have just fallen flat. I’ve spent millions of dollars even though the research showed we did it right, the research showed we did it and we screwed it up and we messed it up.

The key thing is you’ve got to remember as a business owner, as a business leader, as a marker, someone out selling every single day, no-one is going to die so if you make a mistake you’re not going to die. Unless you’re operating heavy equipment, unless you’re operating on people you’re never going to die. Go out there and take some risks. There’s nothing wrong with that.

Josh: That’s awesome. I guess, first how did you get into pheasant farming?

Jeffrey: It’s a long story. I’m from South Dakota, that’s our state bird. I love pheasants, I love to look at them, I love to see them, I love to get a gun, hunt them down and kill them. I know that’s probably not the most politically correct thing to say right now with all the stuff that’s been going on with the lions and everything else. I don’t care. I eat the things I shoot. It’s a past time and it’s part of our livelihood and our life in South Dakota. It’s one of the biggest cash crops there is. That’s the hunting and fishing which we have in our state which is a massive business, it’s part of our tourism. We tried to proved pheasants and I tried to smoke them, sell pheasants to other people, smoked pheasants. They only want them once a year. That’s probably not a good thing to get into a business that only sells things once a year.

Josh: That’s right. Well there you go. Awesome take away.

Jeffrey: If you’re in the business of just Christmas sweaters it’s good for a couple of weeks. It sucks, it sucks. The same thing with pheasant farming.

Josh: Nice, that’s awesome. What was one of the biggest successes that you had? I know you bought and sold companies.

Jeffrey: Again I’d say I still haven’t gotten to it yet. I’ve got lots of successes that we’ve done and a lot of them are really small and that’s the ones that mean the most to me. I try to build things around three things. Build wealth for myself and my family because in the end that’s what’s important, to be able to build wealth for your family and be able to pay the bills, right. The second is I want to learn new things, do new things and gain great knowledge. The third thing is I want to have fun. Those three things that I try to do. You know what, it doesn’t have to be huge money in terms of success. Success can come in those other factors as well. Success can come in the fact that I can work from home and have a great family and enjoy myself or if that’s what you do, my family wants to kick me out, get out. I know me, I wouldn’t be married to me. The biggest thing I can tell people is really run the principles of the new book that I’ve got out which is called, Think Big, Act Bigger.

There it is right there. Gorgeous cover, gorgeous cover and that’s a preview copy.

Josh: I know, that’s what they said. I feel, I’m honored man.

Jeffrey: Hard copies are out there and of course we’re doing an audio book and you can also buy an E-book. It’s about being relentless and that’s what you have to learn to do. People say why isn’t everyone successful? I’ll tell you why. It’s called hard work because it’s hard, it’s hard and that’s what you need to know when you go into business every single day.

Josh: Awesome and that was great. One of the words that I’ve always utilized for myself since I was little was relentless. You have to be relentless.

Jeffrey: Is I’m going to sell to you sooner or later you’re going to buy from me. Ten nos, twenty nos, I don’t care, sooner or later I’m coming after you because I want to do that, I ’m going to put that on my bucket list.

Josh: That’s right. All right, can you hang around for a minute? We’ve got to just take a quick break.

Jeffrey: I can hang around all day, I got all day. I’m relentless man.

Josh: Awesome buddy. I am Josh Felber, you’re watching Making Bank. We’ll be right back.

Welcome back to Making Bank. I am Josh Felber. We’re here with Jeff Hayzlett. He is sharing how to be relentless. You’re going to continuously always buy from him.

Jeffrey: Well you’re going to get value too. You can just buy from people, you have to make sure that you’re giving great value and if you’re not giving great value what’s the use of doing it? Then it becomes a commodity and you don’t want that, you want to be unique. It’s like I tell a lot of speakers and even any individual business, look we all have the same products that we get, the same services that we get, same people for the most part. The only thing that sets you different is your uniqueness, your ability to deliver the value so really concentrate on value and if people concentrate on value it doesn’t become a price discussion.

Josh: Sure. One of the things, one of the things I’m always talking about is delivering value, be obsessed with creating as much value for others that you can. What was, for you, what was one of the most interesting or unique businesses that you had where you were able to deliver maximum value or high value to people?

Jeffrey: The biggest thing that we’re working on right now is our C Suite network. If you’re in a business that’s ten million dollars or greater, billion dollar business or mid cap business then we are putting together services and a network for the most powerful business leaders in the world to be able to gather. We’re doing conferences and then we have C Suite TV, C Suite Radio. We have a C Suite book club so all places for real leaders of businesses to gather. Those roughly 600,000 business that we’re aimed at in North America, think there’s a lot more because there’s 28 million businesses but 27 million businesses are at less than 10 million in size.

600,000 businesses, they control 95% of the spend and that’s where we spend our time so that’s where we spend most of the value which we’re trying to extract and give to them because they’re the most powerful, the most strategic business leaders in the world.

Josh: No that’s awesome. That’s one of the areas that we try to focus on is that business owner out there hustling every day, being relentless, taking action to move the business forward and create value for others as well. Share a moment when you knew you were onto something big but it wasn’t just a dream in your head any more and it just exploded into the reality for you.

Jeffrey: Well we’re doing that right now with C Suite television. When I was doing broadcast at Bloomberg we had a prime time business show. It was a number one prime time business show in the world and we were being seen in foreign countries all of the place. People were calling me from China, people were calling me from Japan saying, “Hey, I’m watching you on television.” I’m even seen on United Airlines. Ours shows were doing really great but we started to really see pick up online. The third show in we started seeing more people watching us online, they were watching us by broadcast so that told us we had something. What we did was decided at that moment to migrate to online and that’s what we did. We created C Suite TV and today we have live television shows that people can come and watch for free.

When was the last time you rushed home to watch a prime time show? When was the last time you ran home to watch a prime time business show? Never happened, never will happen. I would love that that was the case but everybody was T-Boeing me, everybody was DVR’ing me so that wasn’t happening but they were going to their tablets, they were going to phones, they were watching the show. We decided to move all of our shows online and feed it up to you when you want it just like a great wine, just like a great scotch we were there when you want it and that’s what we’re there for. That’s what we’re seeing that great push so C Suite TV.

Josh: Awesome. What’s the focus with C Suite TV that you guys are really targeting in on?

Jeffrey: Making money.

Josh: Awesome. Making money, nice.

Jeffrey: Guess what, more viewers gets great content, great content gets more viewers and the result, you get to make money with it. That’s what we’re doing and we’re trying to solve problems. We’re trying to give people compelling content. You’re not going to watch the blow by blow of what’s going on in the market place. You want your stock, you watch your stock, you get a stock indicator, it’s beeping you telling me it’s up or it’s down. What we want to know is what did you do right so I have compelling interviews with the CEO of the Boston Celtics which has more social media followers than any other pro team in history of sports, why? I get to sit down with Nolan Bush now, the founder of Atari, the founder of Atari. The one guy who was the first person to every hire Steve Jobs.

By the way, passed on investing $50,000 in Apple which is one of the stupidest business decisions he’d ever made in his life. To talk to, to find out why did he start Chucky Cheese? He as a game show, a gaming company CEO that started Chucky Cheese. Well he started it to build his future market of people who wanted to play games.

Josh: Play video games, yeah.

Jeffrey: Brilliant, brilliant. What we’re doing is sitting down with those people on my CBS show which I have a CBS podcast called All Business With Jeffrey Hayzlett bought to you by Foreign Net. How you like the way I worded that?

Josh: Yeah, toss it in there.

Jeffrey: Yeah, thank you. I sit down with Pierce Morgan, I sit down with Gene Simmons, I sit down with the CEO of California Pizza Kitchens, the CEO of Bennigins, the CEO of [inaudible 00:21:06] Campgrounds and big businesses and I sit down and talk to them about how they’re doing it and what do they do right, what do they do wrong, how do you motivate employees? Just stuff that I think people like to hear.

Josh: That’s awesome. That’s some great content it sounds like you guys are delivering out there as well. What was the best piece of advice you’ve ever received?

Jeffrey: Well I think the biggest thing is to truly sit down and listen. I find great leaders listen. They hear things that most other people don’t hear and they’re very pinpoint when they hear it and they can just focus in on it and then it becomes focused in terms of being able to focus. The best piece of advice was just listen, you know shut up, you don’t have all the answers, shut up. I’ve had a couple of people who have told me that in meetings, “Shut up.” Because I get excited, not just because I have 8 espressos a day, I get excited because I am excited and I like that and I love the thrill of doing whatever it is. If you told me today, “Hey there’s a contest. Do you want to go make some money selling barbecue selling door to door?” I’d do that again, I’d do it again because I love doing it, I love doing it.

Josh: Awesome. Can you remember a specific moment in your life when you, going back to our failure for a minute, when you just didn’t think maybe something was going to work out, you were just there. What was that specific turning point for you?

Jeffrey: Well there’s a lot of signs that tell you those kinds of things specifically and I can sit there at Kodak and I knew very quickly at Kodak we weren’t going to do the things we could do. I wanted to and I tried staying there as long as I could and finally after 4 years I had to leave. You get a sense of what the atmosphere or the mood is and mood is a very important thing. People talk about culture, culture is something that develops over a long time but if the mood is bad, if the mood is bad in your business you can’t succeed, nothing you can do, no matter how great the product is or how great the service is. How many times have you been in a great restaurant, unbelievable food and the mood is bad, the waitresses and waiters hate it and it spills over? How about you’ve been in a crappy restaurant but the mood is great? You go back because you love the people, love the atmosphere even though it’s really shitty food but you just love it.

That’s the one thing you really want to be listening for and watching and seeing what the mood. People are trying to jump out the business at 10 minutes to 5 and get home and they don’t want to stay there late, something is not right, something is not right.

Josh: Yeah, makes sense for sure. Let’s maybe grab 3 pieces of the best success strategies that you’ve come across that you’re interviewing all these different CEOs and everything that the entrepreneurial folks that listen to Making Bank can take and utilize.

Jeffrey: There’s no real secrets to this business. In any business, whether you’re on Main Street and [inaudible 00:24:06] on Wall Street, it’s the same thing. What do you want to do? You want to hire right. Spend a lot of time hiring the right people and surrounding yourself with the very best. People who are better at it than you are. Second is find the things that you do right and the things that you don’t do right and get somebody else to do the things you don’t do right. For my business I have a guy who is the exact opposite of me, okay. I’m the good looking one, he’s not the [inaudible 00:24:31]. I’m the smart one, no, he is the detail guy. I’m not a detail guy, cant’ stand it, don’t like it, he’s the yin to my yang.

The third thing is when you know it’s not right act on it now, move, quick. You know what’s not right in your gut, don’t wait around for all the statistics to show you that. You know if someone is not working out, tell them you love them but you’re going to miss them. Make those things happen. Those are real simple, those are three quick ones for you.

Josh: No those are awesome. Hiring right, finding the strengths as well as in hiring the right people to pick up your weaknesses.

Jeffrey: Exactly so that it balances. You got to have the balance. If you don’t’ have the balance as an entrepreneur you’ll override because I’m a very powerful guy, I know that, I’m 6 foot 3, 200 and something pounds, just size alone, you take that with the personality and everything else as you can see I’m in your face so you need someone to balance that and say, “What Jeff really meant.”

Josh: Yeah, is this.

Jeffrey: Exactly.

Josh: He’s not towering over you.

Jeffrey: Well I’m still going to do that.

Josh: Right.

Jeffrey: When people complain it’s cold in the office, work harder, that’s what I say.

Josh: Yeah, then act on it if it’s not right man.

Jeffrey: Do it.

Josh: Cut loose.

Jeffrey: By the way and you’ll make some mistakes but no-one is going to die, move on.

Josh: That’s right. Awesome. Well I really appreciate your time today and I know you’re a busy guy and you’ve got more stuff to rock out.

Jeffrey: Don’t forget the book, Think Big, Act Bigger. There it is. This is the preview copy.

Josh: Here we go.

Jeffrey: By the time you’re watching this you’re going to be seeing the real stuff, get it. Gorgeous guy, gorgeous cover, unbelievable, it’s everywhere. Best seller, it’s going to be a best seller right off the bat.

Josh: Go and get his book. It will change your life. It will change how you view business.

Jeffrey: Think Big, Act Bigger.

Josh: That’s right, Think Big, Act Bigger. It was an honor to have you on today Jeff.

Jeffrey: Thank you.

Josh: Thanks for your time and appreciate you being on Making Bank.

Jeffrey: Okay lets go make more, I got to go, I got to make more bank.

Josh: That’s right.

Jeffrey: I got a lot of things to pay for.

Josh: What’s one device you can’t live without?

Jeffrey: One device? Phone, come on, there’s nothing.

Josh: Everybody says that now these days.

Jeffrey: You know where your phone is more than you know where your children are.

Josh: That’s right. Awesome. Thanks for watching Making Bank. I am Josh Felder.


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