Your Billion Dollar Body with Guest Nicholas Bayerle: MakingBank S2E45
with Nicholas Bayerle
MAKING BANK is now a weekly YouTube TV show and iTunes Podcast full of #Success and #Business with Josh.
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How many times have you seen quotes about high-level CEOs making time to exercise first thing in the morning? Maybe you’ve tried to emulate that but chances are, you haven’t gotten the overall health results you’re after because your mindset is getting in your way.
It’s not enough to copy the habits of high-performers. If you truly want to experience a high level of success and feel your very best, you have to work on your mindset.
Today on Making Bank, host Josh Felber invites Nicholas Bayerle to talk about his entrepreneurial journey from giving up on himself to changing the lives of countless high-performing entrepreneurs like you. He shares some incredibly helpful ways to look at health and wellness so that you can actually get the results you’re after.
Nicholas is the CEO of The Billion Dollar Body where they help men reach their ultimate state of health, power, confidence. Nicholas is also an international speaker, coach, and was rated top 30 under 30 influencers. He has coached some of the top male CEOs, and is passionate about seeing men prosper in health, business, and relationships. He’s also a contributor to Influence and Thrive Global.
So, tune-in to hear Josh and Nicholas talk all-things entrepreneurship and health, as well as…
- How a single moment sent Nicholas’ life into a downward spiral and how another single moment set him on a course for success.
- Why your mindset is so critical to your health and wellness.
- How breathing and hydration are overlooked but are so important to your health.
- How your environment impacts your testosterone and what you can do about it.
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Josh Felber: Welcome to Making Bank, I am Josh Felber, where we uncover the success strategies and the mindsets of the top 1% so you can amplify your life and your business today.
I’m really excited for today’s guest. He’s in this health and fitness space. I love health and fitness and just feeling better and everything. I want to welcome Nicholas Bayerle to Making Bank. He’s the CEO of The Billion Dollar Body where they help men reach their ultimate state of health, power, confidence. Nicholas is an international speaker, coach, and was rated top 30 under 30 influencers. He has coached some of the top male CEOs, and is passionate about seeing men prosper in health, business, and relationships. He’s also a contributor to Influence and Thrive Global.
Nicholas, I want to welcome you to Making Bank.
Nicholas B.: Dude, I want to thank you so much for that awesome introduction. I’m so excited to just blow it up today, tons of information, tons of energy. I’m excited for people’s, again, like you said, mindset shift where it just changes how they do life forever.
Josh Felber: Definitely, man. No. I’m excited to have you on today. I’ve been watching your whole transformation and growing and bringing the company to fruition and everything. It’s been really exciting to see over the last, I think, little over a year, just that total change.
Nicholas B.: Yeah, a little over a year now. Yeah. It’s been such an awesome journey from just idea, because, obviously, everything starts in the mind before whatever happens, at least anything great it seems like. So I had this thing in my mind, and I just didn’t know how to get it out there, and then, finally, it was the right timing. I’m so glad that I laid down that foundation and the runway for this big plane to land, if that makes sense.
Josh Felber: That’s definitely awesome. I know you got a super supportive wife that’s 100% behind you and helping you rock this thing out.
Nicholas B.: 150%, man, a really fired up wife. It’s cool to co-labor on something where, literally, we’re both working so hard. That feeling that it’s just as much hers as it is mine, it’s really interesting. I’m sure you’ve had partners in business before. Not everyone is 100% all in all the time. So to have two people 100% all in, it’s amazing to me. We got married at 20 and 18. I was 20. She was 18. We’ve just been working on everything together since.
Josh Felber: Cool. That’s super awesome. I’d like to dive in though. First, let’s say a little bit about your background and what really got you on this path to health and everything. I guess, let’s start there.
Nicholas B.: Yeah. So my earliest memory is two years old. I still have the pictures of me in the newspaper. I was the youngest kid in the world to ever start racing bicycles. I always had to start it out at some high point, because it gets pretty low fairly quickly. My parents split up when I was about five. I got my first motorcycle when I was four. So four years old, I started racing motor cross. So imagine, you have kids, so four years old, I start-
Josh Felber: Most kids aren’t even pedaling bikes yet.
Nicholas B.: No, most weren’t. So I’m on a motorcycle at this point. It’s so funny, because I was always just put on things, and I would always fail a lot. Literally, my success from motor cross, bicycle all came through how many times did I fall and still get back up, which was such a valuable lesson to me in the long run.
My parents split up, like I said, at five. So my parents were outside of the house. You had the disciplinary dad, and then you had the comforter mom. When they’re not in the same household, anytime I got disciplined I just ran away. So that was just a terrible situation for me.
Around 12 years old, I started my first business. That was lawn care, all that type of stuff in San Diego, because it pretty much just rains here, and then it’s sunny. So people get grass and then it dies. My dad always told me, he said if I just had a weed whacker and a lawn mower, I could always get by. So I went and did that. We just crushed it at that age. I remember buying motorcycles of my own for cash when I’m like nine, 10, 11, 12 years old. Then right around 13, I decided I want to be a professional motor cross racer. That’s all I ever wanted to do at that point. I didn’t want to go to school. I didn’t want to go get a job. I didn’t really think about business being the way that I did things, because I was just so set on being number one.
I still remember to this day me walking out of my bedroom, following my dad behind him, because I’m trying to connect with him, and he has this spot on the back yard that he would sit all the time. Like those guys would always sit on the front porch, he sat in the back yard. That was our time to have guy time. That’s where the women would stay inside, and we would have our guy time. I remember telling him, I said, “Dad, I want to be the best.” Just like a lifeline, because I wrote my first suicide letter when I was seven. Okay? So I had very emotional ups and downs with family and discipline and all those different things going through my head, not understanding why. So I remember saying I want to die all these different things, wrote the letter, my parents found it, and they didn’t know what to say.
I wasn’t sitting there going, “I’m going to be the best in the world, Dad. Are you coming or not?” I’m like, “Dad, I want to be the best in the world. I want to do this. This is all I want.” He turned around, and he looked at me, and he said, “You’ll never be the best.” It crushed me. I moved out. Three years, I didn’t go to his house besides on Christmas. He would come and knock on the door, and I would sit there and not answer it at my mom’s house while I was there, just had to sit there and see my dad down at the downstairs looking out the window and not answering the door.
Through that time, I ended up losing everything that I ever wanted in my entire life, which was my only goal to become a professional motor cross rider. I had a 1.8 GPA in high school all throughout after that. I gained 60 pounds, which really was the thing that set me back, because then I was ashamed to go talk to my dad, because he was always fit. I was always fit around him. Now, I had to go show myself as someone that I wasn’t. So now, I’m 60 pounds overweight. That pretty much led me into everything that I’m doing now.
I’ll leave you at the low point, and see if we want to pick it back up. I’m 60 pounds overweight, depressed, no friends, never had a girlfriend all throughout high school, had no job, and no future visible for me at all.
Josh Felber: Wow. I mean, I get it, with my kids and everything too, you just think, man, people are either going to inspire you or limit what your potential. When you’re a kid, obviously, your dad or your parents, you look up to and everything. That’s definitely a crushing blow and not understanding always how to handle it or how to utilize that to your benefit when you’re that age is definitely really tough.
Nicholas B.: It was one of the best things that ever happened to me now on this side. One thing that I always talk about, and it may not apply to kids as much, even though it will still help them in the future, is that pressure never creates weakness, it only exposes it. I have pipes in my house right now. If one were to break and water started spraying down on my right now, please don’t happen, if it were to happen, it would only burst at the weakest point. The pipe is made to maintain pressure. When the pressure goes up, it just only exposes the weakest point of the pipe that was already there. It didn’t create a weakness. It just exposed what was already there.
So really, for me, it was that feeling of my not thinking I was enough. I couldn’t do it. When he said that, it just reaffirmed it in me and that pressure just exposed that weakness inside me. Then it sent me on a really bad trail. The best part, though, is that I didn’t stay there forever. A lot of people would wait until they’re 30, but I feel that I’m put on this earth for a reason. I’m not just here to float around and do whatever I want and lounge by the pool and be a typical millennial.
So one kid at my school came to school, and he brought a bag of fruit. This is how easy transforming kids that are in, I was 17 years old, in high school, and this is how easy it can be. This is why our company gives back to youth, is because he pulls out a bag of fruit and he tells me, “My trainer put me on a meal plan so I can weigh in at the correct weight, because I have a boxing match.” I said, “My whole life’s changed. Forever.” I never had seen someone with a plan to get a result, especially based on performance. I didn’t tie performance and health together. I didn’t ever see a plan to actually get there.
I went home. I told my mom to buy me those things. Never talked to the kid again, lost 53 pounds in six months, and that health process reawakened inside of me my entire destiny and purpose. So I all of a sudden got confidence. Then I went and talked to my dad again. I all of a sudden got confidence and started getting friends again and getting out of the house, picking up sports. I started getting this self belief, and it was all coming with the investment in my health. Then the business, everything came of that one thing, that one change. That’s why we believe health is the number one thing. Richard Branson says, “You want to be more successful? Go get healthier.”
Josh Felber: Yep. Right. For sure. So along the way here, and now you’re making that transformation, did you have any role models that you aspired or who’d you look to to really help drive and gather that knowledge from and everything?
Nicholas B.: Yeah. So I always looked up to sports athletes, so surfers, motor cross riders, people like that. I always would watch the stories of the greats, always, but that was my only real mentorship, besides my family and my parents. I think that’s a problem right now in the high school years is that they usually are just surrounded by people their age. It’s weird for older people to surround themselves with high schoolers. It’s also weird, I’m sure for your kids as well, if you saw them hanging out with a 35 year old, you would say, “Hey, what’s going on? Why you hanging out with my kids?” So it’s this weird gap that mentorship can’t come until the people leave the house. I get the parents should be mentors as well, but most of them are gone.
So, for me, I’ve always been blessed with mentors since I was 18, but before that, I really didn’t have that role model. I did it all on my own. So I starved myself to lose 53 pounds. I would eat spinach plain. I would allow myself one crouton back then, and then just eat it plain with my hands, nothing on it, no meat, no nothing, because I had no clue. My mom didn’t cook. She didn’t shop. She didn’t cook for me. She didn’t prepare. I ate minimal cereal, starved myself all the way down with no mentorship.
So I actually at one point realized if this is such a fuel to my success, at 19 years old, I’m like, I’m going to go give everything I got to submit to a mentor in nutrition in exercise. That’s what really gave me that fast track of success of knowledge to be able to think, wow, if I’m able to do this and I’ve helped other people do it, I’m going to go create a business out of it.
Josh Felber: Right. So when did you guys launch then The Billion Dollar Body? It’s been in what the last six months I think?
Nicholas B.: Yeah. So we rebranded. So really Amanda and I at 20 and 18, we get married. So at 17 I lose 53 pounds, at 18, my whole life’s transformed forever, 19 years old, I’m, basically, just met Amanda and we’re dating at this point. We both go to the same school. At this school, I hire the trainer. So I got a personal trainer. I got a nutritionist, mindset. I mean, he helped cook the majority of my meals for me that year. I just had no clue how to do anything. It was the best thing I ever did, because it also infected Amanda. Then I started helping her. She lost 20 pounds. So she felt more confident. She had already spoken to over 10,000 people before 18 years old at that point from stage. So she was confident, but we went on a boat ride together, and the pressure of the boat ride in the bikini exposed a weakness inside of her that she just thought, I cannot live like this.
The girl who wrote, Eat, Pray, Love, that really famous book, she was on Oprah’s stage, she said, “The audience has enough insecurities. Your audience out there already has enough problems. They don’t need to feel yours when you’re on stage. They don’t need to feel yours when you’re sitting there trying to help them. That’s not what they need at that time. They need confidence. They need you to be in your full self.”
So she loses 20 pounds. We get married. I decided at that moment, “Dude, I cannot go my whole life, never had a job up to this point, I am not going to live my life away from my wife.” I just got married to her. I want to spend time with her. I thought what’s the chances that we’re going to make bank, right?
Josh Felber: That’s right.
Nicholas B.: Make bank apart from each other at a job? No chance. I’m very good at figuring out all the options. What are the options in life? What are the things I don’t want to do? So that Xs out about 498 of the 500. Then I got two left. I go, “Okay. Out of these two, which one am I good at?” Then I executed on that. That’s when we started our first health company. Then we rebranded over time. About three years ago, we rebranded to just working with entrepreneurs, because I said who are the people I want to connect with. Really it was selfish, I was thinking I want to talk to people like you. So I’m like this guy’s just so awesome. How could would it be to be around the people that you’re inspired by and be helping them at the same time?
Then we rebranded The Billion Dollar Body and only worked with men, specialized in men’s health, men’s hormones from here all the way to Australia, all English speaking countries for the most part besides India. It’s just been an awesome journey to help these men go through that same process I did. They’re already doing something though. That’s the difference between me and these other men out there. A lot of our clients, they already have a business. So for me, I had nothing, and that propelled me into everything that I’m doing. Now, I’m expecting that same million fold, million times increase for them when they invest in their health and then apply that and let that transform their business and their relationship as well.
Josh Felber: Cool. Now, that’s really awesome. Obviously, I know we were talking a little bit before the show. I guess, what is your daily, I guess, habits, your routines that you’ve set up for yourself that keep you on track that lead you to success. I think part of that, too, is I was talking to Naveen James, he’s a billionaire, and he said-
Nicholas B.: He’s a billionaire.
Josh Felber: Yeah. It’s not just the habits that you do, but it’s the mindset, the process.
Nicholas B.: Absolutely.
Josh Felber: So, I guess, maybe explain a little bit of that and what leads you down that path.
Nicholas B.: Yeah. So I always look at what’s the thing that is going to knock over the most dominoes, you know, like that one domino that’s going to knock over the rest. For me, there’s lots of fit people out there. This is why it’s not a direct correlation for entrepreneurs. There’s many fit people that are so unsuccessful. They have a crappy mindset. They really don’t eat that well, but they workout really hard, but there’s never someone who truly has a fully clear, pure mindset that isn’t fit.
So what do I work on then? The mindset, because truly if I have value for myself, I will go invest in myself. So first off is changing that mindset on the top priorities for men, which just to shorten it, I’ve personally worked with 600 men, so one on one coaching over the last four and a half years, and we always break it down to the top priorities being them, their health, and their spiritually, physically, mentally, everything. Health first for them.
Second is relationship, because wife has got to come before business. Sorry. It’s just the way that it goes. It’s just tough to say. The reason you’re in business is because you want to be able to provide for the family. So making them a priority doesn’t mean making it more time, it’s just making sure that they’re more important.
Then business or impact, whether it be nonprofit, whatever they do for their impact. So with all three of those, it’s figuring out which ones going to affect them the most. Long story short, business and relationships all require two people, all of them. Right? Someone can always screw you over in both sides. The number one priority always dictates how we feel when we’re doing the other priorities. So if health is your number one, and no one can stop you from breathing, drinking, sleeping, eating, exercise, no one can stop you from doing it. Four out of five of those, you already do every single day even if you’re unhealthy.
Josh Felber: That’s true.
Nicholas B.: So if that dictates the way you feel for the rest of your day and that causes success and to lead you into momentum, no one can take that away from you, because no one can stop you from doing it. The problem is most people can commit to others, but they can’t commit to themselves. If I say, “Hey, we’re going to do this podcast at 9:15 AM.” I showed up, and most people would show up because of you. They don’t want to let you down. But if they tell themselves they’re going to work out at 9:15 AM, they don’t show up. So the worst person you can let down, so this is one thing I practice is committing to myself, the worst person you can let down is yourself not someone else, because once you do it to yourself, then you have no discipline to be able to keep executing in the other areas.
So I let it be the building block. So I focus on my health as number one. My wife is number two in my priorities. Then my business is number three. They all have categories of importance as well. Breathing is number one for health. Most people say it’s nutrition and exercise. Okay. Great. But you don’t breathe for three minutes and you die. Okay? Four minutes, five minutes if you’re the awesome guys out there, you’re dead. So life shows you what is the most important thing, and it’s breath and hydration. Imagine breath and hydration giving you momentum, and then you’re excited to eat well and exercise.
If it’s the other way, and exercise is the most important, and you’re saying, “All the most successful CEOs workout in the morning, so I’m going to do that.” That’s awesome, but don’t let it be the number one priority of your health, because that will get you, if you don’t workout, you won’t eat healthy and you won’t hydrate, because you won’t care. But if you wake up and your number one priority is I’m going to make sure I do my three minute breathing technique and I’m going to make sure I hydrate with 30 ounces of water right when I wake up and eight ounces of water every single hour that I’m awake, all of a sudden, you’re like, “I’m badass. I can do this.” Then you’re like, “I’m going to go workout. You know what? I’m going to go do this thing.” So really each priority has top priorities as well. As long as those are aligned, I found that it’s almost harder to run away from success than it is to get it.
Josh Felber: No. I think that’s awesome, because, like you said, a lot of times, most people say it’s nutrition, it’s the working out and everything. No. I mean, radically, changing your breathing and making sure. Even for me, I get in the times that I’m doing stuff, and like, man, I’m not breathing like I normally do or making sure. As soon as you just take that couple minutes and do that, I mean, you can feel the difference immediately, which is really awesome. Then definitely hydration. That I’ve always been a big proponent of is staying hydrated and drinking as much water and everything to keep me hydrated throughout the day for sure. That’s really cool to hear that’s how you lead off, and that’s how you start your habits as well as working with the people that you work with.
Nicholas B.: Yeah. It changes everything inside of them, because, again, breath, just like alcohol and coffee, if you have alcohol, a lot of it, you feel the results right away. Working out, you can get sore, but you’re not going to see the results right away. It’s not going to happen.
Josh Felber: Yeah. It’s always a couple week delay.
Nicholas B.: Yeah. If you’re thinking I’m going to go workout so I can be shredded tomorrow, it’s not going to work. But with breath, because it affects you right away negatively, it also can affect you right away positively. A lot of guys out there are trying to take nootropics, which I totally think are awesome, but here’s the number one nootropic out there is breathing and hydrating correctly and getting enough sleep, the number one thing. I have clients right now that get two hours, right? I mean, you could call every one of my clients, and they at least get one to two hours of productivity every single day of energy and mental clarity. Some of that’s not even tracked well, but they at least get two hours of actual productivity, meaning they can work on the hard stuff, not scroll through Facebook, not just sit there and flounder through meetings, but they can actually work. Two hours every single day, ends up being 40 eight hour workdays per year. So 400 eight hour workdays in 10 years over their old self.
So if you’re just 3% dehydrated, it decreased your and physical performance by 5 to 10%. Three out of four people right now are at least 3% dehydrated. So if you want to be the top 25% and operating at more of your brain, more of your potential, more energy, then all you have to do is hydrate and then breathe correctly. If you’re choking for oxygen, your body can’t give it out freely. So your body is built to survive, but we need to take it to a place where it can use more than enough to make your body do something amazing.
So if you’re eating 400 calories a day, everyone knows that you’re not going to gain tons of muscle. You’re not going to do it, because your body needs more than enough. It can stay alive on one cup of water. It can stay alive on shallow breathing. It can stay alive on 400 calories a day. But you’re not going to become a top athlete. So you look at that in the physical, and you say, “Wow. If my body doesn’t have enough oxygen, then it’s just giving it to my vital organs, and it’s cutting it off from my brain function.” You can just be in a coma and stay alive. So now, it’s cutting off your brain function.
Your hydration, 99% of your blood is water, 70% of your brain, 60% of your body. Then if you don’t have enough to ration out, your body starts going, I’ll just use a little bit for my vital organs. Then you’re walking around like a zombie compared to what you could be at if your body was using that water for brain function, for body function, for energy. So, literally, before the nootropic, hydrate, breath, those two things. It switches everything. I work with some of the top speakers that travel three weeks out of the month. Hydration was the number one thing that transformed their energy levels speaking on stage for eight to 12 hours at a time.
Josh Felber: Sure. No. That’s amazing. What are maybe three of the biggest challenges when you start working with somebody that you encounter?
Nicholas B.: Yeah. A lot of times it’s they’ve learned what to do before, and because of that, they think they have a clue on what to do. They’ve done programs in the past, and because of that, they think they can just go back and do it again, because last time they lost weight, last time they got a result. But when we switch the mindset, again, mindset is everything, if you lose 20 pounds, it’s like you made $100,000. Then if you gain it back, it’s like you lost it all. Now, you just have the pride of making $100,000, but none of the result, and it’s keeping people from being able to go learn again, learn something new. They think they can do it all on their own again, but each time, they lose it. So they’re not able to keep it. So that’s one challenge.
The second challenge is the value of your body. There’s a really good quote, and hopefully I can get it right, because I just heard it yesterday. It’s that without human investment, there is no human appreciation. One thing is that when we have no value for something, we never treat it or appreciate it. The majority of the time, the men come in with this mentality that they even invest more in their 30,000 or 50,000 or $100,000 car than they invest in themselves. We always switch the mindset.
My friend just sold a $75 million house in Malibu, a house, one house. I have no clue. I never knew. So imagine I gave that to you for free when you were born. Then I come back 40 years later, and it’s just a total crap hole. All the weeds are growing, the whole things falling apart, and you never did anything to invest in it or try to upkeep it. I would feel so dishonored. Right? I’d feel like how come you have no value for it? He’s not paying the $400,000 a month payment on the house or whatever the heck that would be. They’re not paying the payment. So because of that, they don’t have value.
Unfortunately, we are given the best thing, and, fortunately, the best thing in our entire life, the only reason you can love your kids and wife, the only reason you can play with them, the only reason you’re alive, the only thing making your spirit actually do anything is your body, and you are given it for free. So when we flip that mindset of value for self, Billion Dollar Body isn’t something I create. It’s something I help people realize that they already have. So when they realize it, then they start treating it that way. It’s very hard not to invest.
I remember when I lost everything. Our company was doing $38,000 a month when I was 21 years old. Then all the way down to I was making $750. Literally, lost everything. Total lazy bum. I still had a car that only took 91 fuel. I never once ever put less than 91 in it, because I knew that I had value for the car and it wouldn’t run right if I didn’t put 91. Even just that fear, it’s like I’m not even going to put 89 in it. I’m not even going to go one step below. I’m sure it would have been fine, but I’m not going to cut corners for my car. So also, the clients aren’t going to cut corners for their health.
The third thing is men, the number one reason for failure is seclusion. Men want to become perfect before they can have community. Every time something goes wrong, they go into seclusion until they can fix it. Then they come back to community. That’s the opposite of what’s supposed to happen. Right? Community is supposed to help you and empower you to be able to see the right way. Hitler, Adolf Hitler, probably had a decent vision at the beginning or else he would have been the biggest lunatic ever, but somehow that got skewed from a lack of accountability and a lack of community to help distinguish and decipher what was the right thing.
So I believe right now, the number one way to disempower men is to take them out of that brotherhood and out of community. So a lot of these guys, if they mess up, they try to hide until they can fix it. They don’t want to talk until they lose all the weight and they’re shredded. They don’t want to tell people that they’re messed up until they’re fixed. The problem is that mindset keeps you from every hitting your breakthrough or it takes a lot longer.
So those three things together, we break that in the first freaking call, man, the first time together. I don’t know what it’s been that we just had to grace some type of, I have to call it a grace, because I don’t know how it happens, where the mindset shift can happen right there. When I was 14, and my dad told me I’d never be the best, the mindset shift happened right there. I said I aligned with it, and it produced a result. I gained 60 pounds. I was depressed, had a 1.8 GPA, and gave up on everything in life.
So equally at 17, one second changed my whole life, and it produced a result. I lost 53 pounds. I now top 30 entrepreneur under 30, top 30 influencer as well. That hot wife, way better than money and influence, dude. You can pay for money and influence. You can get that stuff. You can’t pay for love. You can’t pay for happiness. You can’t pay for health. I’ve had that since the beginning. That all was from one mindset shift, both of them. So if that can equally happen for me, it can happen for others, not in a million different sessions, not from going to every event, but it can happen in a second and produce that big of an ROI.
Josh Felber: That’s awesome. It’s really cool and refreshing to see that approach and what you’re taking with that. Like you said, it doesn’t have to happen in 20 sessions. It’s something that you attack right away and get them to get that transformation.
Nicholas B.: Dude, mentorship as well, like you had said. 18 years old, every morning, I was able to show up 5:00 AM Tuesday morning, 30 business owners all in San Diego from 5:00 to 7:00 AM. I was 18 years old, and I got into this group. Changed everything. Still friends to this day. I just saw them yesterday. I’ve had the same mentor since I was 18 that I’ve invested in a coaching relationship with, same guy. It’s been such a big piece of my life.
Josh Felber: Yeah. Real quick, we got a few minutes left. I want to touch base real quick on I know you have a give away for testosterone and the foods and all that good stuff. We’ll get into that in a minute, but tell me, obviously, as we get older, we tend to start to lose that testosterone and everything, is that one of the biggest things that you see with men as they are aging?
Nicholas B.: So it’s not even again right now. A lot of it’s environment. Before I get there, there’s this black-capped chickadee bird. It’s a bird. You can Google it, black-capped chickadee. It can hide food in 1,000 different places, 1,500 different places, and remember in a second where everything’s at. So that way none of the loot gets stolen, everything doesn’t get taken in one fell swoop. They noticed about this bird is that because of the environment and because the problems it was solving, it regrew a new brain every year, brand new, brand new brain every year. So they take it into captivity, and they just put it into a cage in a zoo and all that type of stuff. They’re feeding it. Because of that environment, all of a sudden now, it only grows back half the brain.
So when it comes to environment, that’s so big for men, because the testosterone high of today is the low of 100 years ago. I have clients that in their 20s and 30s that have the testosterone of a 75 year old. So it’s not just age, because there’s also 75 year olds out there that I know that have higher testosterone than an average 25 year old. So a lot of it’s environment.
There’s mental, so this is the ladder, and the free checklist is there for people as well, but it’s at TheBillionDollarBody.com/checklist. Super simple. It will give you exactly what to do. Remember that plan that I had when I was 17? I was like, “I know what do do.” Then it brought clarity. No BS, not millions of blogs, just one thing.
So what happens though is that based on that environment with the chemicals that people are putting in their body, the foods that they’re eating, this is the ladder that you boost testosterone, and it’s micronutrients first, minerals and vitamins, macronutrients, because if you eat tons of carbs, you’re going to decrease testosterone. It’s just proven. From there, it’s actually mindset over supplementation and working out. If you’re always stressed, that cortisol hormone is going to block that testosterone hormone.
So really a lot of men out there are thinking that after 30, I lose six ounces of muscle every year. That’s the average. After 30, my testosterone declines. Once I hit 60, or once I hit 45, then I have to take synthetics or get injections or steroid or whatever. These are all things that we partner with, and that’s why the belief is so big. When you accept it and partner with it, it becomes a piece of who you are. They say, “I am low on testosterone. I am this.” You only want to associate I ams with things that are infinitive. I am good. I am loved. I am excited. Whatever. Right?
So the point is that that belief and partnership has caused male testosterone to go down. But the easiest thing is that it can switch in a second, because there’s tons of clients that are 68 years old that can boost their testosterone to being that of our high performing 25, 30 years olds. So there is a slight decline, sure, with age, but a lot of it is what do you want, what do you want to accept, and then how are you investing in your body from there. So the checklist will be everything that you want to look for. Then at the bottom, the foods that they can eat over 15 days to get in the habit of what boosts testosterone and what doesn’t, because there’s lots of foods the actually increase estrogen out there.
The last thing, real quick, is they dumped chemicals into a lake. This was like eight years ago on the news. They can Google fish in lake or whatever on YouTube. They dumped the chemicals into this lake. The estrogenic properties from all the chemicals made all the fish in the lake all female fish, 100% of them. We wonder why we have this immasculinity problem of, “Hey, guys. It’s just so great to be on this podcast today.” We’re wondering why, and it’s because it’s physically changing our hormones. The more we can change that, we’re not going to end up like that bird with half a brain. If you don’t use it, you totally lose it. So it affects your kids. It affects the next generation.
Josh Felber: Yeah. No. I think, like you said, I think environment is a huge part of it. I mean, I’m, I don’t know how old I am, 44.
Nicholas B.: I’m, you know, 30.
Josh Felber: But just even for myself, it’s just from a health perspective and making sure eating the right foods and clean as possible and stuff, and then the working out on top of it and everything, too. That definitely plays a huge effect, but, I mean, I think differently about stuff than I did back probably when I was 20. But, no, that’s awesome. I appreciate the checklist. So you said go to billiondollarbody.com/checklist.
Nicholas B.: Yep. Simple. Thebilliondollarbody.com/checklist. Everything will be there for them. The meal plans up for free right now for everyone. So it was up for $110 at one point. So now it’s just like I want you guys to all put it into action. Then everything that’s good has to produce fruit and results. If it doesn’t, email me, because you’ll be the first one. It’ll be a phenomenon.
Josh Felber: Well, cool. Well, no. I really appreciate you coming on Making Ban today. Tons of good information. We’ll definitely have you back and like to dive in deeper on even more levels of health and fitness and everything, too, to share with our audience and all that. So it’ll be fun. Maybe we’ll try to do it next time I’m out in California or something for sure.
Nicholas B.: Heck yeah, man. We’ll dive in deep on the subject and get these guys Making Bank. I’m telling you. It’s impossible to be truly healthy and not make bank and have great relationships. It’s just a byproduct.
Josh Felber: Definitely. No. For sure. I know I always feel a million times better, or a billion times better, when I workout and eat healthy and fast and all the different kinds of things that play a role in good health. Nicholas, again, thank you for coming on Making Bank. It was an honor to have you on the show today. Look forward to connecting with you in the future. Guys, get out. Check out thebilliondollarbody.com. See what Nicholas is doing. Change your health. Change your life. Change your business.
Nicholas B.: Absolutely, man. I appreciate it. If anyone wants to email me at Nicholas@thebilliondollarbody.com, totally answer any questions, clarify any questions. I just love to know where they came from, that they’re your audience. I’ll serve them as best we can.
Josh Felber: Cool, man. Well, thank you.
Nicholas B.: All right, man. Appreciate it.
Josh Felber: I am Josh Felber. You are watching Making Bank. Get out and be extraordinary.