Breaking Boundaries and the Amazing Selling Machine
with Jason Katzenback
Guest Jason Katzenback: MakingBank S3E19
“What we want to do is we want to get rid of the drudgery of the daily commute. If you hate it, why are you doing it? …you just need an internet connection.” It sounds so good. It even sounds simple. But the reality is, giving up a corporate job for an entrepreneurial pursuit is terrifying. It means giving up security, consistency, even health care to try something that may not work out—that may fail.
There is a lot of pressure in modern American culture to be perfect all of the time. With the advent of social media, we’re exposed to a curated version of everyone’s best life all of the time. When we only see people succeeding, or seemingly succeeding. It makes it that much harder to try something we could fail at in a big way. I know there are a lot of adages thrown around in our field—’no risk, no reward’ ‘if at first you don’t succeed…’ ‘there is no try, only do,’ but a lot of times what we need is help.
In an interview on Making Bank this week, Jason gave us incredible insight into the logistics and tactics of kicking off a business in the online product market place. From BSR to his no-scroll strategy, headlining your product title to weekly image testing, he’s a wealth of knowledge we can learn a lot from. What I love about what Jason does is he gives that information away—he teaches others to do what he does, so they too can live a life with more freedom and flexibility.
The more information you have about something, the easier it is to go for it. You don’t always have to go at things alone. Apprenticeships and mentorships used to be commonplace, even prestigious for people to get placed into. That’s not too far from what happened for Jason. He met someone who could guide him through launching an online product. And now, he’s turned that experience into a course for people to learn the things he learned—“how to create their own brand of products, their own lifetime asset, their legacy that they can, sell the business, they can hand it off to their family, they can do whatever they want, but it’s a legitimate business that’s their own brand.”
Whatever your idea may be, someone has likely gone before you in some capacity and has knowledge that can help you too. So much of finding success is having the tools to dig it up. Search out those people, educate yourself, invest in a course, always be learning. Even if you’ve already launched a successful business, the market changes, and if you are constantly evolving and growing, it’s less likely to take you by surprise.
We all need continued support to start, maintain, and grow our businesses. If online physical product sales is the route you want to go, dive into Jason’s free training series that launched this week. If it’s another avenue, find a course, a networking group, a person to learn from. With continued education and support, your journey will be a lot smoother and a lot less daunting.
“You’ve got to believe that you can do it and just push through, so don’t let fear run your day.” If you enjoyed Jason’s episode, want to push through the fear and kick off your Amazon career, head over to this week’s interview for tactics and tips to get you going.