Having Choices and Taking Command with Guest Anthony Trucks: MakingBank S1E37

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Summary

People tend to live with a terrible misconception that says we are defined by the cards life chooses to deal us.

That we are confined to the limits of our perceived potential, and restrictions of our social and economic standing.

That the initial struggles, setbacks, and heartaches we endure are beyond our control and the consequence of some invisible force named Fate.

But the reality is, we are not defined by anything other than our own determination.

No matter the abuse, neglect, or setback endured, we can choose what happens next.

There is no destiny—only our reaction to pivotal moments encountered during our journey.

And that reaction is what determines whether we stay on the track toward success, or go hard off the rails.

Today on Making Bank, Anthony Trucks brings affirmation to this reality.

Despite growing up in foster care, bouncing around from family to family, Trucks made a choice to be happy and took action to make sure it happened.

He has achieved success in both his professional and personal lives, in spite of the challenges he endured as a youth.

Like Trucks, if we embrace the entrepreneurial hustle, if we refuse to let circumstance who we are or what we can become, we can do anything.

We can make a positive impact on the world, and go beyond what society “expects” of us.

Get ready to walk a mile in Anthony’s shoes, as he takes us life in a foster home to life as an NFL player.

Listen as we discuss:

·        Pivotal moments and key life choices

·        Getting past the inevitable challenges of life

·        The entrepreneurial hustle

·        Success strategies and Anthony Trucks’s Renew University

·        Balancing your family and your business

·        The fears of an entrepreneur

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Transcription

I am Josh Felber. Welcome to Making Bank, where we  uncover the strategies, the secrets of the top one percent, so you can  elevate your life, and start creating your path to success today.

How many of us out there have had something in our past,  whether it’s been a bad relationship, maybe bad parenting, abuse when we were  a kid, neglect, whatever that may be, and have allowed our past to actually  dictate our future. We’re in the same position, doing the same thing that had  happened to us.

How many of you out there have been able to move past  the past, and not let it dictate where you are, and has led you to success.  It’s led you to creating … It’s gave you huge opportunities to be able to  go out, give back, and connect with people that have been in that same  situation, for you to elevate and raise their game as well.

So many times I think we get confused, and we start  thinking, “Man, this bad thing has happened to me, and I was in a bad  relationship, and so now I’m going to be cautious and not want to get  involved in another relationship.” It may take years for you to get  through that. Or just whatever may have bad happened to us in our past, and  it creates a path for us that we’ve grown up in, instead of changing that.

One of the things is we all have a choice in the moment.  We have a choice on how we want to react. We have a choice on what direction  and what path we want to go in our life. We have a direction to letting go.  Avoidance of reality is always going to cause problems in the future, and  your joy and happiness today has nothing to do with your past. I don’t want  you to get hung up in saying, “Oh, Josh! You’re just discounting what  happened to me in the past!” I’m not saying that at all. We all have our  own story. We’ve all been in a position where, at one point, we’ve had a  rough patch in the past, but it’s how we deal with it, and how we move  forward to the present, so we are being present in the present, as well as  living our life and setting that up for the future as well.

Who do you want to be now? What do you want to do with  your life right now? I get to talk to a lot of people and ask that question,  and so many people are lost by asking that question. They don’t know, because  they’ve been in such a position where they’ve been letting that past dictate  how they live their life, that they don’t know what their direction is now  that they want to go.

Let me give you a little idea. One of the things that  you can do. Say you’re in a present situation, maybe just something bad’s  going on at your work or at your business, and you got to give yourself,  allow yourself some time to stop and be in command. What I mean by that is if  you’re allowing your past to dictate how you’re living your life and your  future, you’re not in command anymore. That still is. You need to reclaim,  and retake back, and put yourself in command of your life now, today.

One of the things we can do by doing that is utilizing a  technique called self-talk, where this too shall pass, or I am okay with  that. How do I want to practice this? Or things will always work out for me,  because I know I can make them work out. By utilizing self-talk, that’s going  to allow us to be able to release some of that past, and start living and  being present today in reality, because if you are living in your past, you  are not living in the present. You are not present when you are around other  people. You are not present around your family if you’re letting your past  dictate how you live now today. You’re doing a disservice to yourself, and an  injustice to them.

Do you want to continue to head down that wrong path, or  start today with making the choice to move past that, to move forward, and  start grabbing your life, what you’re destined to be, the destiny of success  for you and really start to claim that and become who you truly are, who you  were meant to be in life. I want to challenge you that at some point in your  life if you’ve gone through a struggle, gone through a challenge to stop and  really take a look at it and see if you’re allowing that to dictate how  you’re living your life as well as continue to live that and dictate your  future. Up next I have a guest who is a former NFL play for the Redskins as  well as a business coach, a leadership, in a position of leadership to be  able to help give back to youth. He went through traumatic childhood through  foster care, through abuse and multiple other things.

One of the things that clicked and changed for him is he  did not let his past dictate how he’s living his live. He’s gone on to become  a huge success in everything he has done. I’m excited up next to have Anthony  Trucks on Making Bank so stick around and we’ll be right back. I am Josh  Felder and you’re watching Making Bank.

Josh: I am Josh Felder. Welcome back. You’re watching Making  Bank and I’m so excited today. We are here with an awesome friend and  phenomenal entrepreneur Anthony Trucks. As Anthony was growing up he heard,  “You’re worthless, you’re human garbage, you’re destined to fail.“  He grew up in the foster care system before he decided to be the exception to  the rule but he did this in an amazing way. He applied a unique set of skills  that he learned throughout life to become what no one, not even himself at  the time could believe. Anthony went on to become a NFL player. He also  created a world class gym where he trained athletes every day, fitness  enthusiasts all the way up to professional athletes.

He is a speaker, a best selling author and just great at  sharing who he is and in good health with the world. He closed his gym to  transition into personal development. Sorry that part was cut. Edit that a  little bit. Personal development where he specifically focused on  entrepreneurs and now he’s an author, international speaker, six figure  consultant, philanthropist, and a father of three just like myself. Based on  Anthony’s beginnings he beat the odds that so many people fall into. He is  living an unexpected life and he credits this, he credits his and his  clients’ success to be able to trust your hustle. You can achieve your  breakthroughs and progress in your life and business beyond belief and live  an unexpected life. Anthony, welcome to Making Bank.

Anthony: Thanks for having me.

Josh: Cool man. Dude, that was like a huge intro of who you  are and so I’m excited to know a little bit more. I’d like to dive into a  little bit more details of your growing up. What were you thinking as a kid  to really push you through that man.

Anthony: I don’t know if it was a kid I was thinking, I think it  was more of a hindsight I guess you could call it. A lot of my childhood was  just distraught. Like very traumatic. It wasn’t something where I might say  beat the odds statistically. If you go to any prison in America seventy five  percent of the inmates are former foster youth and I think two percent ever  graduate college. Even smaller percent of humans get to play in the NFL so  statistically I’m like an oddity I guess. I don’t know if it’s something  where when I was a kid I had this mind set but I think for me it was  survival. I had to figure things out or literally wouldn’t survive. It was  more of this personality trait that I think was given to me from a higher  power that somehow in some weird roundabout way I’m supposed to be doing  something different than typically people in my position.

Josh: Being that, even survival though, is like knowing you  had that instinct in you to not fall prey or not fall to where that situation  that you were in or those norms that people fall into and even having the  power and the energy from a higher power or whatever it works for you. You  were able to take it and apply to your life and taking that action is just  dramatic in itself to get you where you are today. You went to college then?

Anthony: I did go to college. I went to University of Oregon. My  life was, it’s weird, I found out through a weird roundabout way, it was a  conversation I had that I guess my life is kind of like a microcosm of the  entrepreneur’s journey. The way that someone framed it for me one time was  like, “Hey, you’ve kind of been an entrepreneur since you were three  years old.” I was like huh, how does that make sense? There’s three very  definitive moments in my life that are very powerful memories if you can call  it that. The first one was, I can viscerally remember my mom giving me away.  I remember where I was at in the house, what she was wearing, the layout of  everything. I remember-

Josh: How old were you?

Anthony: I was three. Three years old. I remember her giving my  hand to someone I didn’t know, crying, being pulled off to a car. A black  Crown Victoria. Getting put in and then driving off. It’s like that moment of  just sorrow. I don’t know if it was sorrow at the time. It definitely was  sorrow like pain but it’s almost like a feeling of loss, like I’m lost. I  don’t feel worthy. I’ve no tools for life. No techniques. I’m three years  old. I have no community now. I’m just wandering around.

I’m kind of on an island. I’m just lost. I think that’s  the very first memory or experience that I had but also it’s the first  experience for an entrepreneur in the journey. It’s venturing off and it’s  being to the point where you almost feel unworthy. Like you don’t know if  you’re idea’s good enough or you feel like you’re on an island. You have no  community. You don’t know what tools to use. You have no techniques. You just  know you have to. You’re just there. You’re just there. It’s like your  heart’s pulled you to that place. That’s the very first moment that I  remember.

Through life, it’s eight years of just craziness. I was  beaten and tortured and starved. A lot of crazy things that were real  traumatizing. It took a lot of years to get past a lot of it honestly. Then  at fourteen I got adopted and it was this moment where I had this pivotal  time. I couldn’t play sports. I’m a football guy. It’s what I’ve done for so  many years but I couldn’t play football. My biological mom wouldn’t let me  play because she had what was called parental rights so she had control of me  even though I wasn’t in the house. Finally I severed her rights by going to  court and having to speak out loud, “I don’t want her to be my  mom”, and I got to go and play football for the first time, which was a  real like unique thing. It gave me for the first time in my life like a  self-worth. I felt like I was worthy of something.

At that same exact time I had now my community, which is  my family who had adopted me. I kind of was pushing through but I was having  these moments of disparity. Like I didn’t feel good. My adoptive mom had got  diagnosed with Multiple Sclerosis. I wasn’t good at football. I liked it but  I wasn’t very good. It kind of was a sucky time but I had community and my  family. I had those physically to play the game. Had the technique from my  coaches but I was just missing something. I remember I was chalking it all  up. I was sitting in class one day. I sat in the back of my English class,  Mr. Howe’s class, and it was the back right desk.

Next to it was a couch and there was this girl sitting  next to another girl on the couch and I had this black jacket over my head  eating a bag of Cinnamon Toast Crunch. A baggie full. I remember hearing this  girl next to me say to another girl, “The reason I’m so bad is because  I’m in foster care.” I was like man, the feel, I can still feel it when  I say it. The feeling was like, I don’t ever want to sound like that. I think  that for me at that time in my life I was about to chalk everything up  because it was too hard. I was basically going to say, “Well, you know,  this is what my life’s supposed to be because I was in foster care”. I  remember going home that night and sitting on the corner of my bed and I was  just sitting there thinking, I’m not going to be that guy. I want to be great  at something. I didn’t know what it was but it was, I’m not going to be that  guy. I think that was a pivotal point.

What I found was I had the community, I had the tools, I  had the technique but I was missing the technician. That’s where a lot of  entrepreneurs get to also is they have this business. You may have a business  that you want to run but somewhere along the lines you have the community of  people saying you can do it. You have all the tools in front of you. You know  how to do the techniques but you’re missing the technician that has the  gumption to trust himself, the self-belief, the drive and tangibles to get it  done. If you lack that you can’t move forward. If you’re in your business and  it’s struggling. I find a lot of people who are like I can’t get a break from  it, I don’t know what’s going on. I got a coach, I got a mentor, I got  friends but it’s like I can’t get it.

Sometimes it’s the person behind the scenes who’s  applying those tools, those techniques and that are basically linking up with  the community to get things done. What I worked on myself, the next year, the  whole off season I killed the weight room, I did push ups, I was catching  footballs everyday because I wanted to work on the technician. The next year  I showed up and I was a monster when it came to football. I ended up getting  a scholarship to go to the University of Oregon, played NFL and then applied those  same kind of tools and when I got done to my gym I ran for years then became  an consultant.

I pushed into the biggest power company in the world,  which is in California called Pacific Gas and Electric and I just randomly, I  was like, I want to go and do something. I want to go and consult. Out of  thousands of trainers in the area they could have chose I pushed through. I  put a program in place. I went through probably like twenty different  meetings with high level people that I was nobody at the time. Never  consulted anything. I ended up getting a contract for six figures and it was  great. I’ve done a great job and I enjoy doing it so I’ve found that the  ability to get that kind of thing done came from that sitting in that  classroom with that girl and it was all because I fixed the technician and I  was able to take that application and put it in my life in many ways.

I had a lot of ups and down in life. Life is what  happens between your plan so I had stuff where my ex-wife had an affair and  took me to a horrible low. I literally wanted to take my life one day. It’s  tough you know but I came out of it. I’m in the gym at South, don’t get me  wrong my gym was up and down. There was times I owed the landlord sixteen  grand. I had four grand. I had two weeks to pay or I’m going to get evicted.  I figured it out. I’ve gone through the gambit as an entrepreneur man. It’s  four in the morning. I have twenty three dollars in my bank account. I have  three children. I have rent to pay. I have a business to run. I tore my  Achilles at the same time too so I’m can’t even move. It’s like you get those  cold sweats. It’s like, what do I do?

I’ve been through that. As your life progressed through  I’ve figured out ways to get passed just by sheer grit and personal tools  I’ve found that I have. About a year and a half ago now it was like that  third memory that was really powerful for me, which I think is the reason I’m  doing what I do now is my mom had Multiple Sclerosis. She was battling for  years and I was sitting in a room with her as I held her right hand and she  took her last breath. Just knowing that she adopted this kid who was bad. I  was bad. I tried to be so bad that she would give me away. It was the  weirdest thing. She just loved me through it and like I said earlier, the  percentage of people that have gone through my situation and what they do,  the sheer statistics of me being me from NFL to college to being a foster,  not being in prison, are just slim and I almost statistically shouldn’t exist  but I do because of the impact she had on me.

I found that’s what I’m supposed to do. I closed my gym  because I’m supposed to have a bigger impact. She did these things and I was  given these personal tools to have a bigger impact and I found that for me,  that’s also where the entrepreneur is at. The true entrepreneur, you’re here  for an impact. It’s like she impacted me and I want to impact others and I  want to impact others who can impact others if that makes sense. The whole  concept of what people want to do in this world is I don’t want to just make  a living. If you’re an entrepreneur you don’t want to just make a living, you  want to make an impact. I believe that’s what I’m supposed to do is go in and  teach people to make an impact by making an impact. That’s how my life has  been, kind of just brewing for years to where I’ve not only had this be my  life but that’s what I’ve done is been an entrepreneur and I’m still doing  it.

I’ve never had a real job you know? The NFL but the  NFL’s not a real job. You’re pretty much out on your own. That’s kind of been  my life’s journey in a kind of a really small nutshell but at the end of the  day it’s like, I just want to leave an impact. I don’t want to make a living  if that makes a sense.

Josh: No, definitely. I’d like to come right back to that here  right after our break. Can you stick around?

Anthony: Yes, definitely. Count me in.

Josh: Cool. I am Josh Felber. You’re watching Making Bank and  we’ll be right back. I am Josh Felber. Welcome back. You’re watching Making  Bank and we’ve had the honor to speak with Anthony Trucks who has given us a  little background in his life story of the challenges and situations that  he’s overcome that has helped shape and form who he is today and how his  entrepreneurs, those struggles and challenges that we go through and how  we’re able to relate to that and overcome those. Welcome back Anthony.

Anthony: Thank you for having me.

Josh: Cool. You kind of left off and you were giving us your  three points of how your life has transformed through growing up and through  your childhood and how you’ve utilized those to be in the NFL as well as run  a successful gym and now where you are moving into serving as a higher level  or higher power of who you are and being able to share and make a greater impact  in life. What are some of the biggest things you’re looking to make an impact  with?

Anthony: I think for me it’s really the looking back at the  person I was that shifted when I was fifteen. I think for me I find that a  lot of people that I consult and work with in the entrepreneurial space,  whether it’s them just starting out or are currently in something, it’s  really trying to give them clarity. Trust your hustle is a phrase that  really, it resonates with the entrepreneur because you know what it means to  hustle. You know what it means to trust. There’s those days your like, God I  don’t know if I can do this. There’s those dark moments in your brain like is  this for me? Should I get a safe job or should I even venture out and chase  this. For me it’s like that trust of your hustle. You can’t have anything of  great worth or worth to your life without hustling. It’s not going to happen.  No one’s going to come up and say, “Here Josh. Here’s a brand new car  and a brand new business”. It’s this thing where you’ve got to hustle  but hustle doesn’t simply mean spinning your wheels.

It means being smart about how you hustle. It means  being smart about what you’re hustling with. That’s going to be the  intangible tools that you have. For me the impact on what I want to have is  not give everybody more tools and techniques, here’s how to podcast, here’s  how to do Facebook marketing but it’s like here’s how to be the person so  that when you want to market something, you want to film a video and put it  on Facebook, the video’s done well because you’re safe in terms of who you  are. You’re sound in terms of who you are also so the video comes across  smooth because you’re confident. When you put a video out it’s going to be  recepted well, received well and you can push it out. It’s like those little  things that people don’t comprehend is the impact I want to have is teach you  how to be the best you behind the scenes as a person. How do you drop your  ego. How do you communicate. How do you set boundaries.

That’s a big thing. People don’t set boundaries. Not  only boundaries for bad things coming in but boundaries in terms of what you  will and won’t accept or for boundaries for time management. All these things  that are really small unique things that people don’t comprehend are setting  them apart from the greatness that they really could have. Trust your hustle,  as much as a statement it’s also a process. I’ve created a process called  See, Sacrifice, Sustain, and the see portion is a lot. That’s really being  able to see yourself. Have you ever seen Avatar?

Josh: Oh yes. Yes.

Anthony: Like I see you. People do not see themselves. That’s  like the egoic wall, which I call is everyone’s greatest obstacle. It’s this  wall that says, “I’m good, I’m going to work on that. I’m fine. I’m a  guy, I’m a man, I’m strong.” It’s these alpha places put you into a role  where you are hurting yourself from seeing and if you can’t see something you  can’t fix it. You cannot fix what you don’t focus on. That’s where my impact  is is basically shifting and saying, “How can I help you see the areas  you need to work on?” There’s a lot of areas behind the scenes.

The course I’m creating called Renew University, it’s  developed through twelve weeks of very very fine tuned structure. I’ve spent months  researching and countless sleepless nights developing behind the scenes so I  can have these areas that people can see they need to work on. Once you see  it’s sacrifice. Sacrifice is, basically it’s looking at the things that are  uncomfortable. I think sacrifice really is un-comfort really If you think  about it. People say, “Oh, it’s just sacrifice. It’s not always a bad  thing. We’re not sacrificing goats for you know, Abdul or whatever.”  Sacrifice is like un-comfort. What some people need to do is sacrifice their  minimal work ethic. Some people need to sacrifice their ego. They need to  sacrifice their comfort zone. That’s a big one. Sacrifice your comfort zone.

It’s essentially saying what actual, not what you see,  what actual work will you do? Where will you sacrifice your comfort to get  these things done and then sustain is, sustainability for me in terms of like  the entrepreneur base it’s a lot of people want a quick fix. What can I do  now to fix this thing and go. I don’t like working with people who are  looking for a quick fix. I want people who are like, this is what I do. I am  an entrepreneur. This is my business. This is my life. Those people, I want  to give them sustainability for their life, for their lifestyle, for their  kids, for their family.

I think for me and I was to come in and say here’s a fix  on and I move on then I’m hurting them. Sustainability is who’s your  community. Who do you keep around you. How do you get them around you. How do  you cut off bad people and put new people in. What practices do you operate  with every single day. Where’s your moral base, your ethic base. Where’s your  time management base. How is your life designed. How do you not only get  yourself to this place now but how do you sustain that for the rest of your  life and then go towards bigger levels. I think it becomes habitual. How do  you become habitually a great person.

Josh: That’s powerful right there is so many people don’t look  to that point. They’re just I’m right here but how can I set myself up, start  setting myself up for success creating those habits, creating those  opportunities in my life. That’s really amazing with what you’re creating and  trying to give back and teach people is finding those different pieces of how  they can start to position themselves to grow their business, grow their life  and also maintain and sustain as well. Not just get there quick and fall. We  want to keep it going and keep it going. Dude, I saw your thing, trust your  hustle, and I’m like, “Dang, he took my tag line!” It’s definitely  a good one for sure. Tell me man, you’ve got Trust Your Hustle. You’re a dad.  You’ve got three kids. I know they’re all right around my kids’ age, fives  and sevens.

Anthony: I’ve got an eleven year old and I’ve got two twins that  are six.

Josh: Great. That’s right. My boys are five. You’re business  and everything else. How do you handle it all? How do you make it happen and  create the time man?

Anthony: This is actually some of the things I teach people. One  of the big things is I have what is called Golden Time. Golden Time is a  process I put people through and it’s really, I think a lot of people in the  entrepreneur space they’ll say what’s most important. I’ll ask them. My  family’s most important or this is most important. Usually it’s family.  Whenever you see their life and you make them look, when they can pull the  ego back, they’re working while their with their kids or they’re not putting  the family first. They’re not allocating time. They’ll take a business call  in the middle of dinner. For me it’s like okay, we’re going to set aside  specific Golden Time and Golden Time is paired in this kind of concept, if  you are able between your Golden Time when you are work not get distracted,  set the right boundaries, then you can allow yourself when you’re with your  family and that Golden Time not let this trickle into this.

For me one of the big things I do is I teach people to  set boundaries. I have some boundaries which I’ve set for myself. It’s a  process. I’ll teach you it right now, why not. It’s called Bullet Proof  Boundaries. What essentially Bullet Proof Boundaries is this, and the concept  is understanding what the boundaries are for. The first part of the boundary  is to understand that you’re going to have boundaries at multiple levels. If  you can protect your time when you’re at work you can then protect your time  when you’re at home. The reason you take a phone call at home or you do work  at home is because when you were working, you weren’t working. You were just  hanging out.

The first level of it is you’ve got to set a foundation  which is like the esoteric high level, which is if you look at the bigger  picture everything you do decision wise is moving closer or farther away from  your goal. You really write out what is the bigger reason why I’m doing  everything. What is the end result. It can be as high as some day I want to  be able to retire at forty years old and hang with my family all day. Okay,  cool. Every decision, is the breakfast your eating today getting you closer or  farther away from there. Do you see what I’m saying? It sounds weird but  that’s what it is.

Now that you have this bigger foundation, this bigger  idea the next thing is to come down to the level before that and say, okay,  what are my parameters of what I am going to allow in my life or in this time  frame to where I am getting myself moving in the right direction. It’s kind  of like setting, it’s like setting in a big dirt open space. I need to get to  that far side. We’re basically going to say as opposed to wandering around in  the dirt all day to get to the far side, we’re going to basically put cones  out and this is our path and it’s going to be like a road. A road in the  dessert. This road in the dessert, that’s your parameters.

Essentially if we were to put it around work for  example, if my bigger picture is for work I want to get this company to X  amount so I can sit at home. The parameters of what I will allow and won’t  allow are going to be, well I’m not going to allow people to walk into my office  and just bother me any time. They’re going to be taught how to work with me  and set time frames or I’m not going to answer the phone call. I’m going to  put a message on there that says, hey, if you are calling between this time  and this time I’m unavailable. I answer phone calls between twelve and three.  If I don’t reach you now, I’ll reach you between that time frame or tomorrow.

You set these parameters and now what happens is from  the parameter being set, the next thing is awareness. Most people are not  aware in the moment. They’re aware in hindsight. Like, oh crap, I probably  should have told somebody I wasn’t able to do that. What I tell people is  once you have this parameter set, it’s going to instantly make you aware of a  situation because you’re going to be in it when somebody walks in your room.  You’re like, oh, I all ready thought about this in advance. When you’re aware  about something, whether it’s in the moment or right after you can now make  decisions and the awareness pops in together with what’s called triggers.

Now you have this parameter. You have this awareness of  what you want to do. It’s going to trigger something quickly. For example, if  somebody comes in and your box says, hey these two hours I talk to nobody and  they knock on your door and they walk in. I’m now aware of them walking in.  The trigger is like, okay, they can’t come talk to me right now. The trigger  you set yourself, you do it in advance because of the reason why you want  your business to whatever it is. Once the trigger is set in place you’re  trigger sets a response. You’re trigger is, hey, can’t talk to you right now.

The last level is the fun one, willpower. When you get  to that level it’s being able to say, “Hey I can’t talk to you”.  They’re like, “It’s really important.” “I’d love to hear it  but I can’t.” “Please I just need five minutes.” “I would  love to hear it but I can’t.” What you’re doing is you’re basically  setting this thing in yourself that says, every time I say no I can’t go back  on that no. I’ve got to have strong willpower. What’s cool is the more you do  it the easier it becomes and you’re now going to train the people around you  how to operate with you. They’re going to know they can’t just pop in anytime  and bother you. The more you do it in the beginning and hold your willpower  down, the less likely they are to do that in the future. If you were at any  point in time there to say, “Okay, let me hear it”, well guess  what. Next time they have a question they’re coming right back to your door.  It’s setting things up in advance.

Josh: That’s awesome. I think that’s really important,  especially having a family, my wife owns a business, I own a business, the  kids. You’ve got really start to set those boundaries or those parameters or  you’re going to be all over the place and nothing’s ever going to get done.  Nobody wants, you can’t spend time with anybody and things aren’t working the  way you want them to.

Anthony: It’s like mixing food on the Thanksgiving plate.  Everything’s all over the place.

Josh: Mashed potatoes on the ham and the ham on the, or the  turkey on the cranberry. Not good man. Cool. Let’s talk about fear real fast.  Do you have a fear or what is your major fear?

Anthony: Oh man, my fear is that I don’t fear things sometimes. I  guess that’s my weird thing. I’m afraid of alligators I guess. I don’t want  to wrestle an alligator. I think for me at the end of the day I’ve learned  really really weirdly internally to have a very specific trust. For example  my business that I had in my gym, my consulting, was six figure businesses  and I did well in them. In the world of fitness I was best selling author,  been featured in the Wall Street Journal, international speaker for fitness.  I was kind of climbing the ranks and all of a sudden I was like, I don’t like  it so much and I just closed it. I literally closed my gym and it was after  my mom passed.

I was tied to it too but most people are like, what the  hell are you doing? You have a business you’ve run for six years. It’s doing  well. Why would you close that to go in a world I don’t know. I went into  this whole speaking world and I didn’t have anybody I knew in the world. Zero  network. I had never had experience speaking on the realm of personal  involvement or motivation or anything or even coaching entrepreneurs. I had  no experience. I was like, I’m just going to go do that. My fear is maybe I’m  going to hurt myself and stumble somewhere because I don’t fear these things.  I think at the end of the day I’m learning through life that I’m not going to  die. I have the ability. When I say I teach people to trust your hustle it’s  because I have this creepy level of doing it. I figure if anybody can teach  it it’s the guy that has this weird creepy level.

In that sense it’s trying to step back and say my  biggest fear is that I don’t know if it’s smart or not smart to not have fear  but really I’ve found that it keeps me so incredibly fulfilled and happy  because that thought of being able to push forward keeps me pushing forward.  It’s when you decide to take a step forward and then, how to explain it, it’s  like being on a treadmill and you’re running. If you’re running on a  treadmill and all of a sudden you stop your legs for a second your ass is  going flying backwards. For me it’s like my lack of distinct fear for  somethings, my legs are always going. I feel like some people get going and  then they stop on the treadmill. They shoot back and it’s like damn, do I  want to get back on the treadmill again? That’s where it works for me.

I would guess I’d say I’m apprehensive of somethings.  I’m smart about what I go into. I know that I was given the ability speak and  share. I just want to re-express myself somewhere. It’s not like I just  blindly went, although I kind of did, but I knew innately that I had the  skills these other people are exhibiting to be successful. If they have it  and I have the same skills I just have to work at it. That’s what I do. I do  have apprehension but it’s calculated. I will run all day to get stuff done  the right way to be able to succeed.

Josh: That’s awesome. I knew why we connected. I knew I liked  you. I’ve always been that same way since I was little and one of my words  Brendan talks about is for success is relentless. For me that’s just one of  my words and that’s the way I’ve always been like you over the years. I don’t  know why, it seems weird, people have asked me different questions. I’m not  really afraid, I just go after it, I just go do it. I don’t be like, oh well,  okay, what if this doesn’t happen, what if that, you just do it.

Anthony: You just go. I get it. For me I think I learned that in  football too. You don’t have time. I played linebacker.

Josh: There’s some big people in the NFL.

Anthony: I’ve got to tackle them. I think it’s a switch. The  switch is off most of the time. It’s like, yeah, nope, I just go. That was  something you kind of understand you’re not going to get hurt. You’re not  going to die. I can go full speed and hit this guy as hard as I want and the  same thing, I applied it non-physically of I’m not going to die. I’m going to  go full speed, see what happens. Usually full speed helps.

Josh: Definitely. It for sure does. Real quick and then we’ve  got to wrap up here is let me know one thing that you utilize from a  technological standpoint that has helped you become more successful.

Anthony: Technological, I think for me it’s not being afraid of  technology. I think a lot of people get to a point of … My sister for  example, sister-in-law, she is starting to do photography and her thing is she  uses something called Lightroom. It’s not the best program to edit pictures  so she’s supposed to learn Photoshop. She’s like, “I don’t know if I  want to sit down and learn all I have to learn for Photoshop.” My thing  for her was, “Well if you don’t you’re going to get farther and farther  behind. It’s going to be hard to compete business wise as you move  forward.” For me I think as we get older sometimes we start getting  afraid of technology and we’re like, we’re just going to do it the old way and  this works for me now. Technologically stay with the game. If you get to the  point of accepting that this is going to be hard, it makes it effortless  because you’re like, this is what I accept now and you just move forward with  that.

Technologically wise I guess for me I utilize every tool  I can because it gives me a better way to get the same job done. If you’re  going to go and build a house but all you have is hammer you can’t build the  house. For me the tools that I learned from Facebook and Instagram and all  these little tweeky weird programs people are making in the world, I’m always  tapped in and I’ll spend the time, a few hours, just learning it so that I  know, hey, I’m going to utilize this but I also have this tool over here and  this tool over here and if I can make this one do this I can then create  something that nobody else can create because they wanted to just learn this.  It’s kind of more not being afraid of technology, accepting it and trying to  see what cool thing you can make to differentiate yourself from the world by  having so many more options and tools than anybody else has.

Josh: Cool. That’s awesome. It’s a great way to put it. A lot  of times we do have that apprehension or that fear of diving into technology  and moving forward and learning it. Cool man. I really appreciate you coming  on the show. It’s an honor to have you here. You shared some awesome insights  and some success strategies for our listeners. I’d love to help you get your  link out there for people to come find you. Where should they find out a  little bit more about Anthony?

Anthony: Just to go anthontytrucks.com. Simple.

Josh: Easy. Then when is your course launching if people want  to find out about it.

Anthony: The launch? It will launch in May is the online portion which  is really, it’s really in depth. It’s really community based. I’m real big on  interaction with people. I’m going to be involved every single day and every  single week with it. It goes online and then it goes live in August. August  19th, 20th, 21st of next year in the San Francisco Bay area. It’ll be a  blast. I have a lot of fun, let’s put it that way. I’ve basically spent the  last year, about three hundred thousand dollars just on traveling, taking  courses, really immersing myself in this world to see one, how I can improve  myself and do what I need to do and then also two, where are the gaps.

What are people not putting into their course or  programs and everything. I’ve spent so much time learning it to where I want  to bring something to the world that fills in so many gaps. One in how a  person developed but also what’s missing in a small way to make all these  courses and everything so much more engaging, fun and applicable. So much  stuff is hard to put into action because nobody is really going the extra  mile to create ways to make the person or allow the person put it into their  lives. That’s real big on what I’m creating.

Josh: Awesome. Anthony, thanks again. It was an honor to have  you on Making Bank. Hey guys, get out, check out Anthony’s website,  anthonytrucks.com and start applying some of these success strategies. Make  sure you took notes today. If not, go back and watch this video again. Don’t  forget to share, like and share this, and again, thank you for watching  Making Bank. I am Josh Felber. Get out and be extraordinary.