Consciously Deciding with Guest Dave Asprey: MakingBank S2E17

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Summary

When the world acts, how do you react?

When you’re threatened by someone on the street…

When you find yourself in awkward moment at the office…

…Do you consciously decide what happens next, or do you let your instincts take over?

The truth is, very few people author their own script. Most let their instincts rule. Most simply react with little to no cognitive decision-making driving that reaction.

But it doesn’t have to be that way. We can author our own script. We can train our minds to respond to stressors and stimulants any way we want, and in doing so, we can gain complete control of our actions.

At least that is the dead-set belief of today’s Making Bank guest, Dave Asprey—famed creator of Bulletproof Coffee, Bulletproof Labs, and author of Head Strong, a book written to help entrepreneurs access the untapped wells of energy hiding in the brain.

Through disciplined training and biohacking, Dave helps entrepreneurs learn how to completely control the behaviors of mind and the body, so they can stop reacting to life’s little hiccups, and start consciously deciding how to experience them.

For entrepreneurs who know what it’s like to ride the emotional rollercoaster up and down, day-in and day-out, the kind of control Dave offers through his company and brand is nothing short of a godsend.

Tune-in to hear Dave and Josh discuss the science behind Bulletproof Labs, and the many ways in which Dave helps entrepreneurs become biohacking masters.

In today’s episode, you’ll also learn…

• Why your brain is deaf to itself
• How to measure the power of neurofeedback
• How tools like NeurOptimal work
• Why you need to break the habit of self-deception in the mind
• What it takes to “upgrade” the brain in minutes
• How YOU can reprogram your nervous system and how it responds to the world
• The ONE mantra entrepreneur needs to memorize

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Transcription

Well, I’m really excited for today’s interview. You’re gonna be really pumped for it as well.

Today is the day that Dave Asprey’s new book, Head Strong, is launching, which is really awesome because in the interview with Dave today, you’re gonna find out all about how to hack your brain, how to upgrade your brain, as well as just perform better in life. It’s so cool.

The book covers all these different concepts that Dave talks about, with everything from how to fuel your brain, making sure you have the right nutrition … Inflammation, how to reduce and eliminate inflammation within your brain and your body. Different supplements that you can utilize to enhance and just have a better overall mindset and just create a better and effective working brain as well as sleeping. Hacking your sleep, fueling your brain … Just your overall general lifestyle and how you can just upgrade your brain’s energy, find that untapped potential, and work smarter and think faster in two weeks, Dave’s saying.

So, definitely check out Head Strong, the new book that is available today. You can go to Amazon as well as you can get it off the Bulletproof website. So, check out Dave Asprey’s new book, Head Strong. I hope you love this interview and enjoy watching it, as it was so much fun for myself and Dave, just really geeking out, nerding out, and just talking neurotrophics and brain upgrade as well as the Bulletproof lifestyle.

So, enjoy the interview on Making Bank with Dave Asprey and get out and grab Dave’s new book, Head Strong, today.

I am Josh Felber. You’re watching Making Bank today, where we uncover the success strategies and the secrets of the top one percent so you can amplify and transform your life and your business.

I’m excited. We are shooting today at the Bulletproof Conference, and I’m honored to have the founder of the Bulletproof Coffee, the Bulletproof Conference, the Bulletproof Diet, and the number one best podcast in biohacking, and excited to welcome Dave Asprey to Making Bank.

Dave Asprey: Josh, [crosstalk 00:03:19]

Josh Felber: Nice to meet you, man. Yeah, for sure. I’m glad you’re with us. This is our follow up, the first show we did we dove in to your background a little bit. Today, I really want to really focus on the whole conference and biohacking, what you bring together and this community that you’ve created. I think it’s so amazing.

Dave Asprey: Oh, thanks. I was blown away. We had about 3,000 people this year.

Josh Felber: Wow.

Dave Asprey: We had a hundred people when we started four years ago. It’s amazing.

Josh Felber: That’s insane growth, yeah. I was wondering, because as I was watching the people and just everybody interacting, I’m like, “Man. I know it’s at least 2,000.”

Dave Asprey: Yeah.

Josh Felber: I didn’t realize that you guys had 3,000 people. That’s phenomenal. Some of the really cool stuff about it, I think — from my perspective I’ve been able to see — is just the level of quality with the tech hall and the vendors that you guys have.

Dave Asprey: Thanks.

Josh Felber: And just the experience that I think that everybody’s able to see here.

Dave Asprey: We had a lot of vendors apply who didn’t make the bar.

Josh Felber: Okay.

Dave Asprey: This is an experiential conference. It’s a biohacking conference. It’s not a health conference, it’s not a paleo conference, it’s not a nutrition conference. This is about having control of your own biology.

Josh Felber: Right.

Dave Asprey: Sometimes it’s just doing meditation techniques. Sometimes it’s breathing. Sometimes it’s, go for a cold swim. But sometimes, you need gear, and people want to feel it. They want to play with it, they want to experience it.

So, to create a community and to create a movement around biohacking — not just around Bulletproof — it takes a really careful curation. You walk the tech hall here, it’s like no other conference on earth.

Josh Felber: Sure. It is, and that’s some of the feedback I know just talking to the vendors as well as just a lot of the participants and everybody that’s been able to come. One of the really fun things I got to try out was the NeurOptimal.

Dave Asprey: Yeah. Yeah, that’s one of our neurofeedback partners.

Josh Felber: That was … I was just listening to music and I was like, “Ah, I don’t know if it’s really doing anything”. Then afterwords, throughout the day — because I did it early in the morning — I just started noticing different stuff happening, it seemed like, with my brain.

Dave Asprey: Neurofeedback is one of the most powerful biohacks there is. It’s when you hook electrodes to your head and then get a signal from your brain, and play it back to yourself in music or lights or other ways like that so your brain can see what it’s doing. Because your brain has almost no nerves inside it that tell it what it’s doing. In fact, the only nerve comes through your molar. It’s the fifth cranial nerve. It’s blind to what’s inside. It’s like a camera looking around, but it doesn’t know its own guts.

Josh Felber: Right.

Dave Asprey: NeurOptimal is something we carry on the Bulletproof website and have for years, because it is the most affordable, safest at-home technology that you can get like that. So, that’s clinical grade. There’s some other vendors here who have [inaudible 00:06:06], who have a much more affordable but lower capability [crosstalk 00:06:11].

Josh Felber: Okay.

Dave Asprey: Then the star of the show for neurofeedback is 40 Years of Zen, which is experiential neurofeedback. It’s a five-day intense thing. It looks like Xavier’s School for the Gifted. A two-and-a-half-million dollar facility where you go in with custom hardware and software that’s designed for human performance from the ground up, with a dedicated team of neuroscientists. These are actually my [inaudible 00:06:32] mechanics.

Josh Felber: That’s awesome.

Dave Asprey: The guys that I use to tune myself, I can only do a couple hundred people a year because this is Formula One race car mechanic-level people. We go in and we tune your brain, and then it sticks. It goes with the levels from a couple hundred bucks all the way up to this exclusive, invitation-only where it’s invitation only. You can apply, but we don’t even take everyone who applies to 40 Years of Zen for those reasons, but neurofeedback is so powerful because the brain’s deaf to itself, blind to itself. But it doesn’t have to be. That’s what it’s about.

Josh Felber: And so while I was listening to that, that’s giving my brain the feedback of –

Dave Asprey: Yeah.

Josh Felber: Of, what?

Dave Asprey: What NeurOptimal does — and the reason I like it as being safe — some forms can be good for some people but very bad for other people.

Josh Felber: Sure.

Dave Asprey: So you don’t want to just hook any machine up to your head. I know I’ve done that. What NeurOptimal does, and the reason that we carry it on the website, is that your brain on a regular basis is moving from one state to another to another.

So, it’s flopping around, and with NeurOptimal, you listen to music and it’s predictable music. It sounds nice, it’s pleasant. And then as soon as your brain is about to go from state one to state two, the music glitches. A little bit of static.

Josh Felber: You could hear that, yes.

Dave Asprey: The static is a signal to your brain. The brain likes music that doesn’t have static.

Josh Felber: Right, right.

Dave Asprey: So the static is like, “Ehh”. And then you’ve gotta do something with that. Well, your brain learns very quickly, “Don’t flop between states.” So your ability to stick to a state stays there.

I regularly see people who do any kind of neurofeedback, but specifically NeurOptimal, because it’s designed that way where the brain’s able to stick in a state more often. And that’s why we carry that form of neurofeedback which is around $5,000. That’s a pricey system, but you get 400 sessions for that, which makes it very, very affordable.

Josh Felber: Sure.

Dave Asprey: 400 sessions is enough to do you, your kids, your family, your neighbors, that bully at school with you … It’s a lot of sessions. More than you have time to do, really. The reason it’s expensive, there’s dedicated hardware and software and a laptop to run it.

Josh Felber: Sure.

Dave Asprey: It requires that stuff to get the clinical-grade signal that you can get from a system like that. And I also recommend the stuff like Muse, where it’s something that is good for a lightweight meditation. But it’s still a workout. Where I spend most of my time is at the 40 Years of Zen [inaudible 00:09:02]. It’s my brain mechanics, it’s my clinic.

Josh Felber: Right.

Dave Asprey: That’s where [crosstalk 00:09:05].

Josh Felber: Might as well go.

Dave Asprey: [inaudible 00:09:07] entrepreneurs and celebrities, people like that to come to the next level. I can do Bulletproof with all the different things happening at once without a sense of stress. There’s actually this sense of ease and relaxation and presence because of that training.

Josh Felber: Sure. That’s awesome. Then some of the other … The virtual float tank and some of the other devices and things you have there, that’s all –

Dave Asprey: Perfect.

Josh Felber: Is that all within 40 Years of Zen?

Dave Asprey: Oh, yeah.

Josh Felber: Is that a separate Bulletproof –

Dave Asprey: That’s Bulletproof Labs. Bulletproof Labs is a newly-announced initiative, which is a really cool thing. What Bulletproof Labs is, is you’re gonna have the human body workshop NeurOptimal at Bulletproof Labs. It’s opening up right next door to our coffee shop in Santa Monica.

Josh Felber: Oh, wow.

Dave Asprey: It’s got all the technology that you see here on the floor, so we have a new system that Bulletproof carries. It’s called the virtual float tank. Float tank is awesome. I have a real float tank at my house. You’ve got to take a shower before and after, and it’s got twelve hundred pounds of Epsom salt in it. It requires a lot of maintenance, but also, it shreds your hair and skin from all the salt. So, you’d … Well, you wouldn’t have a problem because you don’t have that. But, I feel like your hair sticks out for a while after you do it. It’s an investment of time.

With the virtual float tank, we use vestibular activation because it’s … the thing you sit in, it spins around.

Josh Felber: I saw it spinning, yeah.

Dave Asprey: It spins in order to basically trigger the same vestibular stuff that you can get in these light sound goggles. We can get you in to a Theta state that’s deeper and more predictable and faster than the Theta state you get from a float tank.

Josh Felber: Wow.

Dave Asprey: And because you don’t have to take a shower, it’s a lot easier to use in our facility. So, you can come in, you can do it, you’ll be very refreshed and rejuvinated, and get access to creative parts of your mind and then step back into the work world without having to shower and –

Josh Felber: Take three hours out of your day, or –

Dave Asprey: Yeah, condition your hair and all that stuff. So, I’m a huge fan of floating. I just, much of the time, I don’t float because I don’t have the time to invest in all the preparation and cleanup afterwards.

We have the red charger as another new product. This is … Looks like a tanning bed, but you lay on it, it’s got 40,000 red and infrared LEDs on it.

Josh Felber: Wow.

Dave Asprey: Your cells are receptive to those wavelengths. The infrared actually changes the viscosity of water in cells. And this is hard science. We just had the guy who discovered this presenting at the conference. He’s the Chief Editor of the journal called Water, and a bioengineering guy from University of Washington.

This isn’t like, “Woo, oh, the [inaudible 00:11:36].” This is like, actually, it turns out when water is too gummy … Did you know water had jelly state?

Josh Felber: I didn’t.

Dave Asprey: [crosstalk 00:11:43], right? When water’s too gummy inside your cells, the little molecular engines that transport electrons across a membrane, they don’t work very well. So, infrared light fixes that. You have really intense infrared light at the same time we pump red light in to your cells.

Red light actually donates electrons. Your cell’s job in the mitochondria is to make electrons. So all of the sudden, you lay there for even five minutes, like, “I feel recharged in a really visceral way.”

Josh Felber: Wow.

Dave Asprey: It’s hard to put words to it, but it’s relaxing. At the same time, you’re like … You feel that power in your body. It’s a cool thing. Those are two of the new things we released at the shop.

Josh Felber: That’s awesome. So, how is Bulletproof Labs gonna be accessible? Is that just something you can come in to and do whenever?

Dave Asprey: Right now, it is.

Josh Felber: Okay.

Dave Asprey: Well, let me say when it opens. It opens most likely in October. We get our final building [crosstalk 00:12:33] and all that. But it is … It’s got cryotherapy, it’s got those things, [crosstalk 00:12:37] to show up and sign up for a session and do one of the sessions. We’ll probably evolve it to a membership model as well.

I’m still figuring this out. No one’s ever done a human biohacking laboratory before. This is groundbreaking, and the thesis behind this is, “Look. If you were to invest an hour a day going to the gym — and a lot of people do, cool — but what if, in that same hour, I could give you more muscle activation in five minutes or 10 minutes than you’re gonna get from going to the gym for an hour?”

We can. We have the machines there that do that. You’re fighting against a computer and the computer will fully activate your muscles. You’re dead after 10 minutes of that stuff.

We have another machine that actually lets you use your own power to flex your bones, and it triggers changes in bone density far beyond weight lifting or high-impact exercise. So, that’s a powerful tool. It’s actually used clinically to reduce osteoporosis. What we’re using it for is to make your bones stronger. All the sudden, you’ve got stronger bones, more muscles, and you could only do that kind of training …

That takes exactly 20 seconds once a week. You’re not allowed to use it more than that.

Josh Felber: Wow. That’s insane.

Dave Asprey: This is a small … Yeah. You get a very focused signal in your body, the body will change. [crosstalk 00:13:53] cryotherapy, there. Three minutes of intense cold equals, what, 45 minutes or something in an ice bath?

So, what we do is we’re shaving minutes off of your time to get a signal in to the body that says, “Get stronger.” With all that free time, we have lasers you can use to activate your head and will turn on your brain. We also have neurofeedback. So, you can look in to coming here. You get a full brain upgrade and a full body upgrade in a lot less time, and that’s not even counting …

Oh, the meditation thing? Well, do the virtual float tank. You will have deep meditative experiences in there that you are not gonna have unless you’re in a float tank for a couple hours. It is really powerful technology.

So, you come in here, realize, “I have an hour to invest. In that one hour, I just did a lot of stuff that maybe I would not have gotten had I just spent it at the gym.” So, just go to the gym. It’s good. If you only have an hour, biohacking is better.

Josh Felber: Yeah. No, definitely, because you can upgrade your brain, your body, just everything in that same time frame where you may just getting one specific area at the gym.

Dave Asprey: I have all this technology at home. It’s what I do to perform really well, and then for my very high-end cognitive and neurological stuff, that’s the 40 Year Zen, but that’s a once a year kind of experience.

Josh Felber: For 40 years –

Dave Asprey: Yeah –

Speaker 3: [00:15:55] Now you can get your healthy super foods in one drink with no shopping, no blending, no juice –

Josh Felber: Yeah, I definitely want to talk to you a little bit more about the 40 Years of Zen. We talked a little bit about it a few weeks ago. Just, what does all that encompass and what … You come in, and how do you leave, and it’s …

Dave Asprey: Sure. 40 Years of Zen is a very focused program that isn’t just neurofeedback.

Josh Felber: Okay.

Dave Asprey: So, when you’re doing NeurOptimal, the one that you would experience at Bulletproof Labs and the one that’s on the website, NeurOptimal shows your brain. You’re flopping from one state to another. It doesn’t tell you what state to be in, but it just shows you’re flopping so that your brain will stick wherever [inaudible 00:16:43].

With 40 Years of Zen, we have custom hardware and software that were developed specifically for the program and we hook the electrodes up to your head. You sit in a pod and you listen to sounds.

But instead of just listening to them and your brain just respond to the sounds like it does with normal neurofeedback, we teach you techniques almost like a race car driving school for your brain. It’s like, “Here’s how to make your Alpha brainwaves better. Here’s Alpha Theta.”

We can simulate Gamma. What we’ve done is we’ve looked at the research around Zen meditation and understand what do you want to do? You want to have higher levels of Alpha in the brain, and you want to have the levels lined up.

So, imagine two waves. If one’s up here and one’s down here, they cancel each other out and go to zero. But what if you have this part of the brain [inaudible 00:17:28] the waves are actually additive. So, since I started doing this kind of training, the height of the waves in my brain is about four to four-and-a-half times higher than it was when I started.

Josh Felber: Wow.

Dave Asprey: I can literally make more power in my brain. We show you how to do that, and then we give you specific techniques that are tied to either meditation or personal development so that you go in to the chamber and you can actually do these techniques with what becomes a guide, but also a lie detector.

If you’re working on something, you tell yourself you’re done … You can’t fool yourself. Our powers of self-deception are pretty strong. They’re not as strong as a computer. The computer will say, “Nope. Nope. Nope.”

I teach this process to go through. The first one is called neurofeedback augmented resetting, where you find all the parts where you have a charge about stuff, and you take away the charge. So now you can be nonreactive in a situation. That’s cool. That’s a big gift.

Josh Felber: Yeah.

Dave Asprey: The second thing, though, that we do is called neurofeedback augmented retro framing. There, you go back and we teach you this technique. You’re in charge of the technique, but you need the signal from the system to do it. And you go back and you tell your nervous system how you want it to react to the world around you.

Josh Felber: Wow.

Dave Asprey: That’s very powerful. It’s one thing to say, “Stop reacting negatively.” It’s another thing to say, “Start reacting positively.” So you literally reprogram your nervous system.

Because the order of operation as entrepreneurs that we experience is, something happens in the world around us, our nervous system responds to that using automated programming that we are not aware of, and then we tell ourselves a story — a rational, cognitive story — about that.

That might be annoying for people to hear, and it sounds like hippy mumbo jumbo. Dude, this is a neuroscience laboratory. You can see this happen. There’s a speed mismatch, and if you don’t believe in the speed mismatch just lean against a hot stove accidentally and then just watch what you do. Do you pull your hand away and go, “Man, that was hot, so I pulled my hand away”, or do you actually go, “Wow, that’s really hot. I think I’ll pull my hand away.”

Dude, something pulled your hand away. That thing has bad programming, and if you want to be like a kickass entrepreneur who can hold it together in a board room when things aren’t going the way you want or when a partner tries to steal your business and copy your stuff … Stuff like this will happen as an entrepreneur. You want to be able to face that the way most people do, which is, “Okay, inside I’m dying. I’m just not gonna show weakness. I’m gonna …”

Josh Felber: Call my attorneys.

Dave Asprey: Yeah. “I’m gonna call my attorneys, but [crosstalk 00:20:00]” … “F all of you. Yeah, I’ll take you down.”

No. But what if, inside, your internal reaction is just not that. All of the energy that would have gone in to that goes in to solving the problem and changing it. And you sleep well at night.

That, for me, is a big change in my life. I did not make six million dollars when I was 26 using that. I also lost six million dollars when I was 28 because I didn’t have that. This is meaningful stuff.

Josh Felber: [inaudible 00:20:29]

Dave Asprey: Yeah. Had I reporgramed myself the way I have now … I just make fewer mistakes. And if you do, they don’t hurt the way they did before.

Josh Felber: That’s amazing. And that, just one piece of the whole …

Dave Asprey: Oh, yeah. That’s just one of the techniques. We also can train the brain to actually have a higher voltage. Literally.

Josh Felber: Wow.

Dave Asprey: Increasing voltage is really important. We are electrical beings at the very finest level, so having bigger voltage in the brain is important. That’s like being able to lift a heavier squat. That’s a core power thing.

But then there’s also speed. You ever seen a power lifter? They can’t really jump or dodge, but they’ll just run right through you. Well, that’s one aspect of strength. But the other aspect of strength is to have both power and speed. So we [inaudible 00:21:21] neuron firing speeds. We can teach your neurons to fire faster. Do you want to be a speed athlete, do you want to be a strength athlete, or do you want to have both? We’re teaching your brain to have both. At the same time, we’re giving the tools to reprogram the programing.

So now you have optimal programming, more power, and more speed. That is [crosstalk 00:21:37]. That’s really cool.

Josh Felber: That is awesome.

Dave Asprey: This is what I do. People, “Divulge your secret.” I pay a lot of attention to the way my cells move energy, the mitochondria, to the things in my life that remove energy from the system. I tend to avoid those. Things that make it stronger, I tend to ignore those. Thus, Bulletproof Labs. I have this at home. Now I’ve just made it available to the public for [crosstalk 00:21:58] and then for the very high-end stuff to get right in the head, to get alignment to where it’s going in your heart and your brain. That’s why 40 Years of Zen.

But biohacking, it’s about taking control of your biology. You have hardware and you have software. You can have that.

Josh Felber: That’s really cool. I know the supplements … You guys have always made some really awesome supplements. The new one that came out, KetoPrime, that’s …

Dave Asprey: Oh, that’s [crosstalk 00:22:22].

Josh Felber: I went and bought a bunch of bottles and then I texted Russel Brunson because he’s like, “Dude, anything you see that’s cool biohacking stuff, just buy it and I’ll send you money for it.”

Dave Asprey: Cool.

Josh Felber: In fact, I said, “All right. I gotta get you some extra bottles of these.” But I’ve been utilizing them since I’ve been here.

Dave Asprey: Do you feel it?

Josh Felber: I’ve noticed a difference just from I guess an energy and a focus standpoint. We’ve talked about if you use keto-type products before and everything else, but I think just that with my intermittent fasting and stuff like that, it really helps prime my brain.

Dave Asprey: We should talk about ketos. There are different types of ketos.

Josh Felber: Sure.

Dave Asprey: And I’ve been looking at the keto salts on the market and I know all the manufacturers. I synthesized [inaudible 00:23:07] three years ago, but it’s $33,000 a kilo to do that. $35 a keto.

Josh Felber: Kilo, keto.

Dave Asprey: The problem is that there are no manufacturers I’ve been able to find who can produce low acetone or formaldehyde. So, basically, all of the stuff that I can find exceeds the FDS safety limits with either two or three doses per day. That’s the daily allowance from all sources.

I’m a little concerned about that. I’ve never used exogenous ketones other than Brain Octane. I sell the number one exogenous ketone product called Brain Octane. So, do I have an incentive to say that? Yes. Is it legal for me to say that without arbitrary data to back it up? No. That would be illegal. That would be an FTC thing, and I have the data. I really would like to provide ketone products to people. I’m not. [crosstalk 00:24:07]

Josh Felber: I gotcha.

Dave Asprey: But KetoPrime we can talk about.

Josh Felber: So, you said that a high-acetone levels and things like that. What’s that mean to the normal person?

Dave Asprey: Acetone is … Well, even small amounts of acetone. Acetone formaldehyde, these are things that are regulated by the FDA, which means they’re really bad, because the FDA doesn’t regulate glyphosate in our food, for God sake.

Josh Felber: It’s all over now. We found it.

Dave Asprey: Of course. They’re not regulating a lot of bad stuff in food. They also don’t regulate MolToxes in coffee that almost every other government does. So they’re not always on point, but sometimes they regulate things that are really bad. In this case, these regulations are, I think, important. Formaldehyde and acetone, if you google the bad things they do to you, there’s a lot of stuff in there. Cognitive, visual, liver, kidney, and things like that.

So I’m holding off on using things like that. In fact, I could tell you if I’m willing to launch a Bulletproof ketone product, it’s not gonna have manufacturing byproducts like that in it. It’s the wild west out there for that stuff right now. I’m very careful about it.

Josh Felber: So, then, how’s that KetoPrime gonna be different than something that’s out there now?

Dave Asprey: Well, the keto salts are there to provide — or, the keto esters — are there to provide beta-hydroxybutyrate. KetoPrime is interesting because both glucose turns to pyruvate and then enters the kreb cycle. Butanones and ketones do the same thing.

So, if you imagine this clock that’s turning or a wheel that’s turning, or even a motor that’s turning. All of those things come in as fuel sources, and that’s ketones. Except what was in the pump when those things came in. Right before krebs came in, it’s KetoPrime. So, at the end of the kreb cycle, you have to have a molecule of that present. Otherwise, you can’t use ketones effectively.

If there’s any leakage or any defect in your ability to make energy — and I promise you, there is leakage, there always is; it’s not a hundred percent efficient process to make energy — you lose a little bit of something along the way or you can have a co-factor, a nutrient.

Well, you can basically fill the tank back up. So it takes a little bit of KetoPrime. And because of the nature of ATP, ATP is recycled. You have to make 400 pounds of ATP every day inside your body.

Josh Felber: Wow.

Dave Asprey: From about 50 grams of ATP that are present. So it’s like a little bit of KetoPrime, which is the last thing that happens before the kreb cycle happens, it is chemically a ketone, but it’s not beta-hydroxybutyrate. It’s the butanone that came before that. Now you’re basically making sure that, as long as you have a little of that extra stuff, you’re upregulating this.

It’s in the same line of thinking as things like NAD or nicotinamide [inaudible 00:26:50] and things like that, but it gets rid of all of the stuff … All those are ribo-tweaking parts of the kreb cycle. This is the end result of the kreb cycle, right before it starts again.

That’s why you feel the difference, and that’s why it’s such a powerful supplement. It’s one of the most exciting things I’ve had. If you’re going to have ketones from restricting carbohydrates or from using Brain Octane or from using any other ketone thing, you’ve got … Heck, or eating Twinkies. You have sugar coming in. You’ve still got to have enough of this molecule in order to restart the cycle over again.

Josh Felber: To keep going.

Dave Asprey: Yeah.

Josh Felber: Yeah, that’s awesome, and I geek out on this like you. I could keep sitting here talking, but I know you got to wrap up here for a few minutes. But I guess we’ll leave maybe our audience with something really awesome they can take away from what you’re doing to help move their business forward in their life.

Dave Asprey: Let’s talk … Did we talk about the [inaudible 00:27:43] last time?

Josh Felber: No, we have not.

Dave Asprey: One of the things that happens as entrepreneurs … I don’t think we talked about this other stuff, either.

When you’re an entrepreneur, it’s like having a baby. You and I, we both have young kids about the same age. I tried to step on your kid’s feet earlier at the conference. That was fun. When you’re having a child, it’s like they’re a part of you. As they grow up to be a teenager, they separate and you [inaudible 00:28:12] separated. But when they’re very young, they’re literally like a part of your life. The separation will slowly build.

When you’re starting a company, it’s actually your energy in the company and it’s like there’s this energy bubble, and it gets bigger and bigger. In order to allow your company to succeed, you actually have to allow it to step out of the nest like when your kids go off to college or something.

My kids are nowhere near going off to college, but they’re already beginning to be independent. There’s a thing that happens with entrepreneurs where — same thing happens with parents — if there’s a threat to your children, it’s a threat to you. It’s a visceral threat.

It turns out, the threat’s to your company are not visceral threats at all. They just feel that way. So if you believe and you react to a threat to your company as if it’s a visceral threat, you will experience the symptoms of an animal dying. Huge amounts of sympathetic activation, fight or flight activation, your sleep will be crappy, your relationships will be crappy, your health parameters will be crappy, and your life will be crappy.

So, your job is to consciously tell yourself every night, “I am not my company.” If you use that mantra to yourself, “I am separate from my company, I exist and I am happy and fulfilled irrespective of my company”, of course you’re gonna be more happy when your company kicks ass. It feels good, all right? We’re not disputing that right now. Just the simple fact that if your company were to blow up tomorrow, you can either be happy or sad or dead, but it has nothing to do with whether your company blows up tomorrow or whether it blows up in a good way or blows up in a bad way.

Josh Felber: Right.

Dave Asprey: Anything can happen. Just recognize that one fact, take in a deep breath, and meditating on that and visualizing and viscerally feeling the fact that, actually, a threat to the company is not a threat to me. Right?

Josh Felber: Yeah. That’s awesome.

Dave Asprey: That’s a huge change.

Josh Felber: That’s transformational. I appreciate it.

Dave Asprey: Awesome.

Josh Felber: It was an honor to have you on the show today and to be at the Bulletproof Conference. Thanks again. [crosstalk 00:30:11]

I am Josh Felber. You are watching Making Bank. Get out and be extraordinary.