Entrepreneur’s Playbook: From Ambition To Wins, Setbacks, & Speaking Mastery

Welcome back to Making Bank! Today’s episode we have Joe Williams, who is the founder of The Creative Performance Group, helping individuals share their message powerfully with the world. He created the Speakers Bootcamp, training speakers, coaches, and authors globally, and leads the Impact Mentoring Program for professional speakers and entrepreneurs.
For over 20 years, Joe has worked with Anthony Robbins as Senior Head Trainer, speaking at major events like Unleash the Power Within and Date with Destiny. He’s trained over 250,000 people and helped clients generate $50 billion in new business. Joe lives in Colorado with his family, enjoying the outdoors.
(2:58) Teenage Entrepreneur
Joe Williams kickstarted his entrepreneurial journey at 15, launching a janitorial business after a brief stint delivering pizzas. Even as a child, he had a passion for speaking, often narrating family trips on a recorder, dreaming of hosting a radio show. His early ventures paved the way for a lifelong commitment to entrepreneurship, having worked for himself ever since.

(5:34) Business Background
Joe Williams started in sales, co-founding a long-distance reseller that went public by age 26. Unfulfilled by corporate life, he transitioned into public speaking in 2000, creating programs to help others master it. He has since worked with major companies like Boeing, helping them secure over $50 billion in government contracts.

(8:24) Working With Tony Robbins
Joe Williams’ journey with Tony Robbins began as a volunteer at small events, quickly leading him to join Tony’s international team. He spent 12 years leading Wealth Mastery and working closely with Tony, whom he admires as a genuine and inspiring friend. Though Joe now focuses on his own ventures, he still collaborates with Tony’s team on coaching and events.

(10:33) Biggest Failure
A major business failure is holding onto a struggling company too long. The key lesson is to “fail fast”—exit quickly when things aren’t working. Lingering can lead to unnecessary losses, so recognize when it’s time to pivot and act decisively.

(12:50) Biggest Success
One key to business success is understanding your audience deeply. Whether speaking at an event, hosting a webinar, or delivering a podcast, knowing who you’re addressing allows you to tailor your message effectively. This insight helps you serve your audience better and stand out from competitors, who may not be as well-prepared or engaged.

(14:17) Best Tips For Public Speaking
For effective public speaking, always know your audience and tailor your message to their needs. Prepare thoroughly, including staying hydrated and mentally ready, as proper preparation affects your performance. Lastly, develop a pre-performance ritual to stay energized and focused, concentrating on serving your audience rather than worrying about yourself.

(19:00) The Ultimate Resource
The ultimate business resource is resourcefulness. Your creativity and problem-solving ability are more crucial than time, money, or connections. Embrace these traits to overcome challenges and thrive.

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Twitter: @joebwilliams