Operating at a High Performance Level

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Summary

Most people—be they blue collar or white collar—work hard to get what they want in life…to realize their dreams.

Unfortunately, sometimes they work so hard they lose sight of what they’re actually working for…what really matters.

If you’re guilty of being one of these people—of laboring furiously throughout the day without finding any sense of fulfillment or enjoyment, and coming home with zero energy to chat with your spouse or play with your kids—ask yourself:

Am I being congruent? Am I following where my passions are? Am I living life that I WANT?

These are questions today’s guest, Brett Campbell, has been asking himself since childhood. Brett is one of those few successful individuals that truly comes to the understanding that money cannot buy happiness.

In this week’s episode of Making Bank, listen to Brett and Josh as they discuss:

• How “not knowing your passion” is an excuse for not moving forward
• How experience is the key to taking the right path
• Becoming an “Achievement Entrepreneur”
• The value of leads for your business
• Winning Facebook offers that drive real results

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Transcription

Hi, I’m Josh Felber. You’re watching Making Bank on the Whatever It Takes Network. How do you operate at a high performance level everyday? Whether you are an entrepreneur, whether you are just a stay at home mom, whether you’re a dad, how do you maintain and how do you have remarkable amounts of energy to sustaining grow and deliver day in and day out successfully? In this episode, we’re going to talk about how to understand, how to amplify your energy levels that you have each day as well as how to amplify it to a higher level, so you have vibrance and stamina needed to achieve your goals as well as live a super charged life. What does it mean to have levels of high performance energy?

We want to ask ourselves is … One of the questions you want to ask is am I fully rested? Am I fully hydrated? Am I sleeping enough, eating enough, exercising, speaking with passion enough? Connecting and delivering as much energy as possible so my days are elevated, so I’m operating at a higher performance level than the average person. What areas in your life right now are you feeling drained or stressful? What are you doing about it? So many times, we get caught in this cycle is we wake up and we eat breakfast and we go to work and then, we get off work and we come home and go to the bar and meet some friends, or we turn on the TV and zone out, maybe even tune in to Facebook for about two hours and black out. Then, it’s bed time and then we continuously repeat that cycle over and over.

What happens is we do that due to lack of energy. We don’t have the energy that it takes to make the right decisions. We don’t have the energy that it takes to take out and get up an hour earlier in the morning to go exercise or have a motivational process each morning. Whether you exercise in the morning, you do your meditation, you clean your mind and get focused for the day, we don’t have the energy to do that and so, what daily routines do you have right now that are recharging you? Do you even have a routine? What happens is I find that so many of us in the past and moving forward is that we just get stuck in that rat race, we get stuck in that hamster wheel day in and day out.

We don’t have the energy that it takes to make the changes to get passed the hamster wheel. If we can become more committed to your optimal health, what would you immediately do or what would you immediately stop? For me, I’ve always tried to integrate in my life and always achieved higher levels of performance, how can I be better at this or how can I have more energy over here or how can I have more energy so when I make sure I get home from my trip or I get home from meetings that I have the time and the energy or the energy to play with my kids to spend the time with them and do it at a level that I’m present focused and able to connect with them? That is where so many of us dropped the ball or so many of us fall apart.

By moving forward and reclaiming our energy back, we have to look at three different areas. Three different areas. The first one is rest and exercise. How much rest are you getting every night? Are you getting four or five hours of rest? Are you getting eight or nine hours of rest? It’s been scientifically proven if you’re not minimally getting a minimum of seven and a half to eight hours at the minimum of rest per night, you’re rubbing your body the sleep that it needs to repair itself and to deliver the energy to yourself that you need. I know you’re thinking, “Josh, but hey, the Navy SEALs, they only get three hours of sleep for a whole week.” Well, they only do it for a whole week. They’re not doing it day in and day out. They’re not doing it all the time. Rest is extremely important.

Second part of that is exercise. What are you doing on a daily basis to move your bod to get up and get energy? I don’t care if it’s yoga, walking, cross fit, some high intensity exercise that you’re doing on a daily basis to start to get your body moving, to get the blood flowing to create some muscular balance as well as flexibility and stretching. A lot of people work out, work out, work out, then they’re not stretching and they’re not maintaining that flexibility as well that your muscle and your ligaments, whatever they need. Starting of with just those two pieces would create dramatic results in a changing energy in your body.

Diet and nutrition, that’s the second part that is extremely important. What you’re feeling your body with on a daily basis is going to dramatically correlate to how much energy that you have. If you’re filling it with sugar, alcohol and junk like that, you’re going to have a low energy day. If you’re filling it with high quality foods that are not processed, then it’s going to help your body, it’s going to help your body fuel for a good day. The last part is daily energizing what are you doing your day in and day you, are you sitting at your desk for eight hours a day barely moving? Are you getting up every 15 minutes and moving around and stretching and utilizing daily energizing techniques that you can do to super charge your day?

I am excited that I’ve been able to share this information with you and help you super charge your day and create more energy. I am Josh Felber. You’re watching Making Bank on the Whatever It Takes Network.

I’m Josh Felber. You’re watching Making Bank on the Whatever It Takes Network. Welcome back. I’m excited today to be able to have Brett Campbell in the house with me. He’s the founder and director of Fiit International out of Australia. Don’t mind his accent. He’s a worldwide health and fitness motivation, education based company consisting of a fitness franchise, fitness academy and multiple online products and services which he has personally reached over 400,000 people from dozens of different countries. Brett’s mission in life is to help over 100 million people design, develop and deliver their passion and expertise to the world, so they can make more money, help more people and ultimately live the lifestyle of their design.

Recently, Brett’s 10X Achievement Academy is designed to turn everyday human beings like myself and you into the most elite, highest performing versions of themselves. Wow. By teaching the most cutting edge high performance and self mastery strategies in the world. Welcome Brett to Making Bank.

Brett: How are you doing, brother?

Josh: Boom.

Brett: I’m actually not a pug, just letting everybody know, I’m not actually a pug but I do have two of them. I just had a calendar there and I thought, “What a way to start?” Mate, thanks so much for having me on the show.

Josh: Sure.

Brett: Super excited to be here. It’s been a long time in the making. Our timezone is conflicting and just to your accent, I think you have the accent, my friend.

Josh: I think we talked about that in California. Cool, man. Welcome to the show. We got an awesome audience that are really high performers out there, high achievers, entrepreneurs, sales people, stay at home mom and dads that are looking to make life transformations and I thought you’d be an awesome fit for this based on everything that you and I have talked about previously and where you’re heading and what you have to offer in everything. I guess, let’s start back and take a couple of steps back, what initially got you at the entrepreneurship? Were you one of the kids that were just selling almonds and lemonade and all sorts of things on the side of the street or what?

Brett: Mate, it’s actually quite interesting because I was one of those kids. I remember sharing the story with you which probably we won’t share this one online, but basically at the age, I was able to push a lawn mower. I’ve seen a concept of, “Oh, geez. How can I make money mowing lawns?” I went door knocking down every neighborhood on the street, knock on their door and say, “Hey, look.” I don’t have no strategy, of course, back then. I was like a 10-year old kid, I was like, “Hey, I’m just wondering if you want your lawns mowed?”

Josh: Right.

Brett: What actually ended up happening through that process, we ended up with about ten or so lawns down my street and I had a contract of ten lawns, I think that was the contract back then. I started mowing these lawns everyday after school, I’d come home, I’d be mowing lawns and all of a sudden, I found that I wasn’t able to play with my friends, I wasn’t able to kick the [inaudible 00:10:19], I was like, “Man, what’s this mowing lawns? It’s taking all my time,” but I did it because I needed the extra money so I can go down to the Fish & Chips shop and play spaceys and get my dollar worth of jet planes. That was my end target there …

Josh: Nice. That was your goal.

Brett:That was my purpose of running this business. One day I pushed the lawn mower back into the [inaudible 00:10:42], my father come out and he goes, “How is it all going?” I said, “Look, it’s really good. I’ve got that ten laws,” and I was making on average for a small lawn, it was $5 and for a really big one, it was $10.

Josh: Wow.

Brett: On average, it was about $6, 57 bucks, and I said, “I am taking in about $70 a week.” As a young kid, that was awesome. This was my first day to business when somebody goes to me, “Oh, how do you mow the lawns?” I said, “Well, using our lawn mower, of course.” He goes, “Okay. What [inaudible 00:11:14] are you using?” I said, “Well, gasoline in America.” I said, “Alice.” He goes, “Alice? Who’s that?” I said, “You do?” He’s like, “Yeah, that’s right.” That was my first ever moment of making a contract deal with someone. I said to my father, I say, “Hey look, I will mow our lawns which was a big lawn for $10.” He thought, “Sorry, it would have cost $10.” I said, “You just give the petrol and let me use the lawn mower for free.” He’s like, “Yep. Cool deal.”

Josh: Nice.

Brett: Upon reflection, that was probably one of my worst business decisions because the petrol can only cost $3 to fill up. [crosstalk 00:11:56]. I was that kid, I was always looking for that next thing, the entrepreneurships born into me but the problem with that was I grew up in the neighborhood where it was not an entrepreneur neighborhood. I moved from Australia when I was a kid, I am 16 years old, I moved to a country called New Zealand. Beautiful place and it was a very low socio-economic area. To put it into perspective across the road for me was mob gang headquarters behind me, behind me there was a guy that had two horses in his backyard like in a proper lawn. It wasn’t a farm, but he had two horses. That just gave you a bit of clarity on the neighborhood I grew up and there just wasn’t many opportunities. I was always that, “Where can I try and make or create an opportunity?” I am definitely an entrepreneur from birth, mate.

Josh: Awesome, man.

Brett: I would have sold my umbilical cord if I knew about it.

Josh: Now, it’s worth some money.

Brett: Yeah.

Josh: Moving then before, how many different businesses have you had over the years? What have your focus had been?

Brett: Well, what happen was again growing up in the city or town, there really wasn’t any entrepreneurial people in there, I got only a spotlight of what was the highest level in the town and the highest businesses that I’ve seen were like builders and those type of people and I got kicked out of high school at 17, not because I was bad but because I talk too much which is funny because I say that all the time, I now get paid to speak but go forget. I got kicked out of high school and I just fell into, “Hey, there’s someone offering a job down the road and it was an apprenticeship cabinet maker.” I was like, “You know what? I’ll take it.” Become a cabinet maker.

I learned how to build kitchens, build stairs, windows, I built my own house by the time I was 21 using those skills, but I hated it. I hated it. It wasn’t what I wanted inside like I knew deep down that I was on the path that I knew I should not be on but I knew I was like, “Man, I just don’t know what to do.” I didn’t have anyone to advice me, so I thought again, building my first house was going to be the … Cool, that’s how I am going to create. Well, if that’s how I am going to have a … Because [Al Ross 00:14:10] who owned the Joinery factory at the time, he flew in on a helicopter one day, I was like, “Man, that’s me.” I want a helicopter.

Josh: That’s me. Yeah. Sign me up.

Brett: I was like, “What are you doing?” He owns heaps of properties and I thought that was, “Okay. That’s my next thing.” Mate, the journey through there was … I was the first person. This is just a reflection of how I do in life. I am always pushing, I am always hustling to never accept status quo and never accept no for an answer unless I fully believe that no is a deservable answer. I’ve gone out of my apprenticeship, I was the first person …

Josh: Hey, Brett. We got to take a quick break for a minute. Can you hang around and come back and finish the story?

Brett: I’m here, mate.

Josh: Awesome, man. Well, I appreciate you coming on. I am Josh Felber. You’re watching Making Bank on the Whatever It Takes Network. Welcome back. I’m Josh Felber. You’re watching Making Bank on the Whatever It Takes Network. We’ve been speaking with Brett Campbell on his successes, his entrepreneurial backgrounds since he was a little kid and what’s motivated him to keep moving forward. Brett, welcome back and I am excited. We’re talking about cabinet making, you had a job somewhere and now, what’s up next, man?

Brett: I will put it on hyper speed here for a moment. I went through my apprenticeship as a cabinet maker, I was like, “You know what? This is it. I am out of here.” Finally made the decision, I mastered up the courage after. Good year. I get home every night, I don’t want to be here, I don’t want to be in this job. I want to follow my passion, but you know what? I didn’t know what my passion was. That right there was my excuse. That was my excuse for me not moving forward. That’s what was holding me back and I see this with so many entrepreneurs. I asked them, I say, “Why don’t you go in and achieve your mission in life or your purpose?” They go, “I don’t know.” I said, “Yeah. You’re never going to know by sitting right there.”

Josh: Yep.

Brett: Right? You’re never going to build the house you want by sitting on the one you have. You’re going to get off it and you’re going to go make things happen. That’s what I did, jumped on an airplane, flew to Australia, become a personal trainer, started personal training. One day I was walking past my flat mate, my roommate’s computer, seen a PDF document on her screen and it was of someone doing a body weight squat. I was like, “Bam.” I was walking up to [inaudible 00:16:36] and all of a sudden, I say, I was like, “Wait on a minute. What are you doing then?” She goes, “I just bought it, 37 bucks on the internet.” I am like, “You just bought that online? He’s teaching you how to exercise.” My first reaction was, “Oh, why don’t you pay me to train you?” Simultaneously, I was like, “Hold on a minute. This guy who created his product on the subney.” My quest for online success just started from there and it hasn’t stopped me since. [crosstalk 00:17:04].

Josh: No, I’m sorry. Yeah. What did you do now? Part of your background now is online marketing and I know from what we talked about, you were just out there killing, I mean build up a huge following of fans on Facebook, great list of contacts that you’re able to continue to deliver more and more value to all the time and it’s just from all … You had noticed that at time, you came from a cabinet making background and now you’re creating online products that are generating six figures.

Brett: Mate, the obsession came from creating an online business and because I knew that was the first light that went off in my head, I was like, “This is what I’ve been searching for.” Because I’ve always known that I didn’t want to work, I didn’t want to trade time for money. I do want to work, of course, I am not afraid of hard work, I come from a hardworking background but I thought there’s got to be an easy way to do this.

Josh: Right.

Brett: That’s the only side of it. Again, I just become obsessed with running it, build a large following. We’ve got over 400,000 people come on to our mailing list. We’ve created multiple different products out of that skill set of being able to build list really, really quickly but I could build a list of 10,000 people today and again, I don’t say that to impress anyone but to impress to point you the fact that it’s actually never been easier in this day and age, you just got to have someone to show you how. With that, building a list enabled me to … We actually had a problem, right?

We’re generating too many people on our list from around Australia which all the ladies were saying, “Hey, can you come and train us? We want you to train us.” I was like, “Okay. We can’t do that.” My entrepreneurial brain goes, “What are my created franchise?” I had no intention on creating a franchise, then I created a franchise and then our customers wanted to become fitness professionals, so I am like, “Let me create a school.” Now, we put people through the process and it’s all about keeping them in our ecosystem, how can we help support and take them to the next level which again has led me to where I am today with creating the online business, accelerating and helping entrepreneurs, discover, design, develop and deliver their skill sets so they can make a stand in this world, so they might send you out and help others and …

Josh: No, that’s awesome. As you’re growing your online marketing business and you saw those needs like, “Okay. Cool. People want us to come train them,” so, “Oh, let’s create this next product for them.” Then, it was like, “Hey, where do we go from here?” Now, as you moved into more of the business phase, you’ve probably seen, I am guessing that you’re saying, “Hey, we want to learn how can we improve our business skills? How we can improve as an entrepreneur?” Now, you’re rolling out your business accelerator and things like that.

Brett: I guess what stemmed from that is it’s just a natural progression when I look at it. Now, with the 10X Achievement Academy which is all about helping individuals, number one, realize that life’s too short.

Josh: Sure.

Brett: Life’s too short to stop around and mock around and that came from over 12 months ago, I had a really close friend of mine. She was 30 years old and she just gone through her second bound of cancer. She went through breast cancer at 25. She come out the other end healthy, it’s gone away. At 28, she ends up getting the headache, goes to the doctor and she got brain cancer. I am like, “Wow.” My intuition just told me to go and stay there, just go over and stay there for a few days and then come home.

I literally at that day when I thought this over, I booked a ticket, hopped on the plane, went out over there and went into the house 9 am in the morning, she’s laying in a hospital bed in a middle of her lounge and her closest family and meet with her and within three hours, she passed away like literally like …

Josh: Wow.

Brett: It’s such an unbelievable thing how it all unraveled itself but I was sitting on a plane on the way home and this overwhelming feeling just came to me, “Brett, seeing successful on the outside is not successful on the inside,” because again I have that feeling when I was a cabinet maker, I wasn’t feeling like I was on point. I was a couple of points of purpose. I wasn’t on my mission and I realized that life’s too short. We need to make the most of this, yet for me, that’s where I took all the productivity, you have high performance, you have mastery skills have to implemented to design my life because that’s where I’m available, that’s why I’m an entrepreneur, I am an achievement entrepreneur.

I’m not about working only as a week, and I believe in that. I am working 20, 30 hours a week, I play golf three times a week, I have more money than I would have ever thought of when I was a kid. I am happy right now with the situation but now my position is to show this to others because it’s a great side of the things to be on and I want everybody to come over.

Josh: When you’re flying back on the plane then, what was going to your head? I know you’re like, “Hey, I got to be able to start and sharing this with people.” What really was that turning point for you that really made you take that next move forward?

Brett: It was a realization of asking myself if I am being congruent with what I really want. I took a minute. When you’re on a plane, you got nothing else to do. I sat down and I ask myself a tough questions, there is a question that I want everyone to answer and this is such a powerful transformational question is if I was to deposit $1 million cash in your bank account tomorrow, I am happy to do that, give me an account, I will do that. Million dollars in your bank account. When you wake up, what’s your day going to look like? What’s your next six months going to look like?

Josh: Sure.

Brett: What are you no longer going to be doing that doesn’t serve the mission? I ask myself that question, I realized, “Holy.” I wasn’t congruent with what I was wanting. I had a franchise, I’ve got an academy, I’ve got online products, I’ve got all of these. Man, my mission right now is what we’re doing here is everyone can see I didn’t have a line of cocaine before I got here, I am just super active, I love talking about this stuff because I am so passionate and anyone listening, when you find your passion, everything else is easy. You just got to keep pushing forward.

Josh: Awesome.

Brett: For me, in my head, I know … Are we timing?

Josh: No. You’re good, mate. Keep it going.

Brett: Cool. To answer your question to come back to it was what happened with my head, I had to be real to myself. No more kidding. You already knew the answers, mate. I knew the answers. I’ve been battling with them days or months. It’s people do right now, if they’re in a job and they don’t want to be in it, they’re battling. I had to be real with myself and man, as soon as I was real, she got real. Oh I fucking swear on you. She got …

Josh: That’s [insecurity 00:24:01]. It’s really pushed you and take that and look at yourself from that perspective and say, “Hey, am I being congruent? Am I following where my passions are? Am I living that same life that I want to be?” That’s definitely an awesome transformation key point. I think people should grab on to it and take and sit down and write that down, “Where am I at right now? Is that matching up with where I want to be and what I want to be doing?”

Brett: Because the key points to that questions is take money away from it because money draws people’s emotions way, way too much. Take money away, what would you wake up and do? If you say, “You know what? I’d love to spend my days going to help kids with disabilities.” Bam. Sort out a way how you can do that and then, create income on the side and that’s why I love online business and create a product and get it out, help people make money and live a life. Beautiful.

Josh: Awesome, man. That’s aome great information. Real quick, tell me as you’ve owned your business, your online business, it sounds like it’s just a non-stop and successful for you. Has there been a point along the way where you had some failure? Maybe you kept trying, you kept trying, it wasn’t working. You’re like, “Man, I just don’t know. Am I going to be able to make it online? The other guy made it look so easy.”

Brett: Yeah.

Josh: [inaudible 00:25:24] product.

Brett: That right there is a valuable point in the sense that I’ve bought into all the marketing hype point I first started a few years ago and you can make a million bucks in six months, so I was like, “Oh, cool. I am there. I am done. I am going to commit everything.” I committed thousands of hours to learning how to build my online business. I even learned how to HTML code pages, what JavaScript, all of this stuff was, I built all of it myself and I’ve learned, hence why now I’ve created a process to show people from scratch how to do it but the reason was I couldn’t find someone to help me at stage, so I set it, did it all myself and I created my first product called the 21-Day Rapid Fat Loss Blueprint. It was a workout program, 21-day shed fat, work like a gun. I had a success with all my clients and then, I went to launch one day and I was waiting for the sales to come in. I was like, “Man, I am going to hit 40, 50, 60 grand easy. I should do.”

I was naïve, really naïve because what happened was I was press playing first sale came in, I was like, “Wooh.” There was my mom, embarrassing and the next sale was a girl I knew back in high school and I was waiting with the third sale with someone I knew, I was like, “This is cool.” The sale just slowly pitted in 20 sales. I was like, “What?” I made 600 bucks. I was like, “This is devastating. I put hundreds of hours into this.” It owes me more and when I looked at it though, I had a 7% because the reason was I had a list of about 4 or 500 people. Go figure, do the math. I wouldn’t have ever made money anyway but I was naïve to that, I was brainwashed, I allowed myself to be brainwashed but from that moment, I realized I had the same conversion looking back which was really good.

I take that any day of the week now and I just realized that I needed to build the list and that’s where I became a ninja at building a list and that’s … In the whole online world, I can build a list, I can build funnels and once you understand those two key concepts, then I think everything else will fit in around it because what’s the biggest problem for most business owners? List, people.

Josh: Just finding people. Yeah. Definitely.

Brett: That’s right.

Josh: If you can maybe share a couple maybe two or three little insights of what are some key points that have helped you because audience listen, maybe some of them are new to online marketing and that sort of thing, by building a list, it’s allowing them to create people that they can share their content with that are interested in their content. What was one or two key points that you found that made you building the list successful that they can easily implement?

Brett: Yep. Having something of value that you can give away initially, we’ve all heard that, there’s nothing new. Like an opt-in. My example, I will tell you exactly what it was was a 7-day meal plan, 7-day clean eating meal plan. That in itself had over 450,000 [inaudible 00:28:22].

Josh: Wow. Awesome.

Brett: A strategy is the back end of that, mate. It’s the back end of the strategy and I just had a consulting decision with them, so my client is here just earlier and I was talking about creating a ecosystem we’re just creating return on the basement on the front end. Now, we all understand front end is basically making your money back within the first three days of spending it. Back end is about making the sales on the back end which if you know your numbers in business, that’s cool but I am all about, how do I build my list for free and then, leverage that list to sell all the product services.

My first tip to anyone, I will give you this, this is the lightest thing that I’ve tried and the secret of this success is trying. Back when we first had our big blow up of our list, we generated 12,564 contacts within 24 hours and that was by using a Facebook office strategy. I had, so to speak, the Facebook office strategy because when Facebook office come out, it was literally only made for local businesses but I was on an online business, I want to build a list. I did that, quoted out, it was seen by 4.4 million people, 107,000 people claimed it and over that entire week, we ended up with about 16,000 leads.

Now, that put us into rapid mode to build a product but I share that with you was because that wasn’t a common practice. It wasn’t something that someone taught, it was something that I just, you know, “Just give this a try.” Just recently, we’re building my wife’s friend as well, so we’ve grown a fitness brand but we’re making her a personal brand as well and I was talking about this over in the states, but now she’s up to in the first four weeks, grow up to about close 25,000 fans, we’re getting about thousand a day now plus.

Josh: Wow. It’s awesome.

Brett: It’s building fast now. This was a strategy that anyone can implement as long as you’ve got something of value that can already sell. This is without even having your list right. This is without even having a list. We were using like ads, we’re paying Facebook to target our demographic and I wish we have more time because I’d love to get on this date fair run because it’s such an awesome show in highly of my cheers but we targeted the like heads, we’re building up our fans, we’ve got it down which is three cents Australia. One penny likes for America in the fitness industry. What we did was at 20,000 fans, we ran a 20,000-fan sale which we took one of our products which is on our workout products which sell for 67 bucks everyday of the week. We’ve done the sell for $20.

Josh: Sure.

Brett: We used purely three Facebook posts on her page and we’d spent about close to maybe thousand buck to make it look exactly thousand bucks on advertising to build the page as well but we made that thousand bucks back out of those three posts within the first few hours basically. Then, to add the compound into it, we took our big list and then we said, “You’re going to get it on the sale too.” It’s just a blow up, but the message I want to give everyone is don’t go into business expecting something straight away. What are you willing to give up on the front end to get at the back end?

Josh: Sure.

Brett: That is our width scale and that’s how anyone can scale, I don’t care what industry you and I could scale in the business?

Josh: Definitely. A lot of the people was, “Hey, I don’t even have a list.” Taking this and coming up with some kind of finding an offer that’s a giveaway that relates to what their business is or have some similarities and stuff that they’d put together for them and pushing it out there and a good avenue that you’re saying is that Facebook offer option. Is that what you’re saying?

Brett: Facebook offer goes on and off and with Facebook, this is the thing. You need to be on the cutting edge of anything I believe. If you’re not using Facebook offers right now, you definitely should be using them because it’s a way to generate free leads. We get anywhere up to a couple of hundred free leads a day while you’re using a Facebook offer. Let me share this with you quickly.

Josh: Sure.

Brett: We will convert anywhere between 40 up to currently 53% to our opt-in page for our meal plan using targeted ads which is very high, right? You’d agree.

Josh: Yeah.

Brett: This is the difference. Using a Facebook offer to the exact same ad, using a Facebook offer to the exact same opt-in, 73 to 80% opt-in because this is the key. The Facebook offer needs to be congruent with the Facebook page or the landing page that you send them to, keep it simple and what they believe … This is my interpretation of it is that because it’s 73 to 80% opt-in is purely because it’s gone through Facebook. It’s like Facebook offer, do you want to take your offer now? Yep, I do. I guess there’s probably more trust behind it but exact same squeezed page, exact same offer, just down in a different way, you’d be silly not to start using office right now and do at least one a day. Just do it. I guarantee. In person I tell that to, “Oh man, thanks so much.” Try it here. Send your news feed. Just use it.

Josh: Use it. Yeah. No, that’s awesome. That’s some awesome insight. Guys, you’re watching this right now. Brett is giving you some super awesome nuggets of wisdom to take your business whether you have a local retail business, whether you have an online business and you’re trying to figure out, “Hey, how do I get people to come … How do I get access to people?” Is get out there, create a Facebook offer, get that in front of people product that you can give away to them for free to bring them in and start generating those leads as well as Brett said to create a like campaign. Something where people are going to want to come like your page. A friend of mine just shot me a screenshot earlier, they created a Donald Trump page and they’re like, “Hey, if you like Donald Trump, click on here.” He’s getting like one to three set likes for it and within five hours, he’s already had close to … I think it was like 500 or 420 likes or something.

Brett: It’s crazy.

Josh: No, it’s awesome.

Brett: Just to jump in on there, I want to premise all of this by saying just because you got a lot of campaign, it doesn’t mean it’s going to work. What you need to do is you need to be consistent posting on your page for a long period of time. Do not post one or two times a week but a day. It’s not enough. You need to post at least five, six times a day, make sure the post are congruent with your message that you’re putting out there every now and again slipping the odd ball to create some disturbance but you need to be consistent because our pages, my wife’s page, 25,000 fans, we’re getting 60% to 100% plus engagement on her page engaged. We’re not promoting post, we’re not using it, my page, it’s up to about 11,000 male which is a totally different niche, right? It’s a self help motivation style type of niche, but it’s growing rapidly as well.

The only reason it remains popular is because of the consistency in which we’re posting, so we’re getting regular engagement. Facebook, if you go cold, this is like you meet a girl at the bar and you talk to him and you get the number but you called him three weeks later, man, that’s going stale. Right? Your Facebook page you go stale. Don’t do a booty call. Don’t treat your Facebook page like a booty call. Treat it with some respect.

Josh: Treat your Facebook page with respect and it will deliver to you. Awesome, man. Well, cool. We got to wrap up here. Two quick things, what’s the best advice you ever received?

Brett: The best advice we ever received is pretty simple actually. It was the words of what are you going to do about it? That happened when I started to run my fitness business and I was new to it and all of a sudden, overnight, I’d lost half of my client database or my clients and my income cut in half and I was like, “Oh.” I rang up my coach and I said, “Oh. This is happening.” He goes, “Well, what are you going to do about it?” I was like, “What?” You’re what I’m paying for but he was, “What are you going to do about it?” As simple as that, ask yourself. Well, it’s raining outside and you’re supposed to go and play golf today, what are you going to do about it? Whatever the situation is, right? I am only saying that because it’s nearly about to rain, I am about to go to golf.

Josh: Yeah. What are you going to do about it?

Brett: Well, I’m going to try first and then [inaudible 00:37:16] probably.

Josh: Nice. Then, what was one major gold nugget or words of wisdom that you can just deliver real quick that will help somebody … Almost like a magic button for them?

Brett: I think it’s something that’s really resonated with me of light is because I’m all about purpose, I am all about living a joyful beautiful life. I only one shot on this thing. I am a massive believer on the value of life doesn’t lie in the link from the days but in the way we use them. Are you going out there? Are you living with intention? Are you loving with passion and are you always striving towards your dreams? Because ultimately, at the end of the day when you look back when it’s all said and done, are you going to be proud of the life you live? Simple.

Josh: Right.

Brett: I know if you continued the way you’re going, doing the things that you’re doing, you know if you’re going to look back and go, “Yeah, I probably wouldn’t have been so proud about that.” If so, snap out of it and let’s start building a better future, not just for you, your family and friends and everyone around you. There, you got it. Before I keep going, brother, I’ll [inaudible 00:38:24].

Josh: Awesome. Hey, I really appreciate you being on this show today. It was an honor to have you. I felt you deliver some awesome insights and wisdom and new ideas for our Making Bank audience. Thanks again for being on the show.

Brett: It’s my honor and it’s my pleasure. Look, if anyone out there, come, find me on social me or whatever, send me a message, I am happy to help you out.

Josh: Where can they find you?

Brett: Where can they find me? You could find me, check me out at brett, B-R-E-T-T. It’s not Brit, it’s B-R-E-T-T. My US friends hate me for saying that, brettcampbell.net. Come check me out, watch my videos, jump on this mission of living an extraordinary life with me and man, I am there to help you. If you got a question, throw it at me.

Josh: Awesome, man. Well, thanks again.

Brett: Thanks, brother.

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