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Summary
People love the idea of a safe job…the job that will never go away and always create a livable income.
Work hard -> Do Well in school -> Graduate -> Get a good job -> Start a family
Ladies and gentlemen, this is the modern trap of the middle class mindset, a trap that encourages people from a very young age to seek security instead of opportunity.
Security is great—but at what cost? What freedoms, what opportunities, are you sacrificing for that security? These are vital questions to ask.
The vast majority of people have become afraid of bold action, afraid to take risks and abandon the security of their bubble.
Not Rizz Reed.
In this episode of Making Bank, meet this aggressively aspiring entrepreneur, who got his start in the music industry at the age of 16.
Listen to here Rizz talk in-detail about:
- His experience working with the music industry’s top artists
- How being 100% genuine and true to himself helped Rizz find success
- The importance of ambition
- How a horrifically negative event can be a massively positive life-changing experience
- Targeting your goal and turning it into an accomplishment
- Why you need to take your life (and your career) seriously from a young age
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Transcript
I’m Josh Felber. You’re watching Making Bank on Advisor TV. You’ve probably seen the news, the studies, and all this information coming at you about living … Getting out, going to college, getting a job, and growing up in the United States we just keep getting hammered with this same information all the time. Get a great education, go out, get a job, build your life, and just live that average lifestyle, but the United States was founded on independence, entrepreneurship, freedom.
It’s not that punching a time clock for a paycheck is a bad thing, but it’s your slowest way to prosperity. It’s your slowest way to freedom and it’s your slowest way to live the dream lifestyle that you want to live. As we move into thinking of entrepreneurship, owning a business is not any different and it’s not any less risky than it is to have a job. It’s counterintuitive that it may seem that people who work for themselves are less safe or more prone to risks than someone working a 9-5 job. That’s what we really want to dive into today, is how you can take away … Get rid of that middle class mindset that believes jobs are the safest way to earn money and realize from a world class standpoint that outstanding performance is the best way to earn money and deliver money to yourself, your family, and create your lifestyle that you want.
No matter who signs your paycheck, whether it’s the company you work for or whether you do it for yourself, everything breaks down to are you creating value for others? Are you providing outstanding performance? World class performance for others. Whether we’re in a job, whether we’re owning our own business, it breaks down to those two things. As an entrepreneur, as owning your own business, you don’t have to deal with labor unions, you don’t have to usually deal with worrying about upper management, you don’t have to worry about, “Oh, am I going to be fired today?”
You get to write and create your own destiny. You create your own path. You’re able to share and connect in your passion of what you love and what you love doing to others. You’re able to communicate your message and give others the same opportunity that you have in your life that they can also take advantage of as well. You may think, “Oh, yeah I have my job. It’s my greatest form of security.” But to tell you the truth, having millions in the bank is the greatest form of security because that’s going to give you the freedom, or if something happens, or if you have to take advantage of a situation, you have that opportunity by having that cash in the bank.
The rich, the wealthy, take advantage of this. They take advantage of this opportunity and so the masses sit on the sidelines terrified with the fear that they have that they’ll lose the little bit of money that they have left. On the other hand, the wealthy, the entrepreneurs, they’re in the same process but they’re creating wealth. They’re creating additional revenue and they’re setting themselves up to be secure the rest of their lives. If you ask yourself, and this is a great quote, “Too many people are thinking of security instead of opportunity. They seem more afraid of life than death.” That’s by James Byrons.
Listen to that last part, “They seem more afraid of life than of death.” What does that mean? How does that impact you? Because most people are so afraid to get out, to take action, to take that so-called risk, to change their life for the better. To change their family’s life for the better and it is hard work and you have to get out and hustle. Day in and day out, you have to continue to push yourself forward with relentless drive and relentless focus and clarity on everything you do in your life. That will help move you toward the lifestyle, the dream, that you want to be able to have for yourself and your family.
One of the things for me that I’ve been blessed, I’ve had the opportunity, since 14 I’ve owned over 15 different businesses and I’ve had that relentless drive, I’ve had that pursuit, but it hasn’t come without challenges. There’s been many of times struggling trying to figure out, “Hey, how am I going to make sure I have payroll this week?” Or, “How am I going to make sure that my employees are taken care of so they can turn around and serve the best that they can to the clients and connect and be able to have that time as well with their families?” For myself, going through these challenges and pushing forward, but the great thing about it is at the end of the day, at the end of the week, at the end of the year, after you’ve pushed past those challenges and moved past those low points that happened, whether it’s in life or in business, is you get to see the satisfaction. You get to see the value that you created.
I don’t know if you’ve ever been there, but if you’ve ever been in a situation where you’ve created value for others, you’ve helped transform someone else’s life, it’s an amazing experience and it brings so much joy and so much excitement and vibrance. It allows me to feel so vibrant and full of energy and one of the greatest things is when you find someone else that can share that same story. I’m really excited today.
Next up we have Rizz Reed, he’s a music mogul. He is a musicians representative, who has represented some of the top artists in the industry as well as making a lot of connections in the music industry as well. He’s had to hustle hard from down, from nothing, from living on welfare, to creating massive change and massive action in his life. Pursuing his dreams, pursuing his entrepreneurship goals to spread music and to help others get their music out to the world. When we get back right after this break, I’ll be excited to welcome Rizz Reed to Making Bank. I am Josh Felber and we’ll be right back after this message. You’ve been watching Making Bank.
Welcome to Making Bank, I am Josh Felber. I’m excited today to have Rizz Reed, music mogul. He’s one of the youngest entrepreneurs in the Los Angeles area, not only expanding within the music industry but also reaching out to different markets and industries across the world to expand his name and his brand. Welcome Rizz, I’m excited to have you on the show today, man.
Rizz: Greetings and thank you, Josh. It’s a pleasure, to be totally honest with you. Making Bank is one of the best shows that I’ve been hearing about when it comes to being on a mainstream basis. I’m doing great. I’m doing great, I’m just working hard. Working with a lot of Grammy winners and record breakers.
Josh: Awesome.
Rizz: Around the world and I’m only 23.
Josh: I know, you’re young, man.
Rizz: Exactly. Exactly. It’s the energy that’s been pumping that mutually comes from entrepreneurs like yourself.
Josh: Sure.
Rizz: Which is not just music, it’s a global thing, which, like you said, goes out to different industries.
Josh: Awesome, man. I was at the Grammy’s a few months back, so I was out there and got to hang out and it was a blast, so it was fun.
Rizz: Wow. Wow. Wow. That’s dope.
Josh: All right, well cool. Find some a little bit more about you. When did you start kind of the whole music path? Entrepreneurial path? Was is something that was more recent? Did you start really young when you were a kid? Give us a little detail and fill us in.
Rizz:mOkay, well really it started when I was 16.
Josh: Okay.
Rizz: I started looking at music and then when I turned 18, my brother got in a tragic accident.
Josh: Oh, wow.
Rizz: After that happened, the day after, and what’s crazy is I woke up in the studio and my uncle woke me up and was like, “Your mom is on the phone. She wants to talk to you.” And she let me know what happened, which is he got in a car accident and after that day happened, I just basically looked at everything, business orientated. I looked at the music industry …
Josh: I’m sure.
Rizz: [inaudible 00:10:10] stocks and I started just reaching to the top and I’ve been doing it with 100% genuineness and purity and self-made ambition. Now I’m 23, and as I said, I’m working with … For example, I am working with one of the major artists, Wanz, the guy from, “I’m gonna pop some tags, only got $20.00 in my pocket.”
Josh: There you go.
Rizz: Winning Song of the Year.
Josh: Yep.
Rizz: Of last year. He’s just one of the celebrity placements out of my folder which has 160 celebrity placements.
Josh: Awesome.
Rizz: I have worked my way up and that’s basically the basics on when I started.
Josh: That’s really cool. For our audience, what are you specifically doing with these different artists and everything? Are you working with them on lyrics, are you working with them on the actual behind the scenes production?
Rizz: Yeah, yeah. Okay, well when it comes to me, I am a global A&R/Music Mogul and entrepreneur.
Josh: Okay.
Rizz: Young entrepreneur, I would say. What I do is I’m the guy that if you’re daughter wants to be a singer, I’m the guy she calls to say, “I want development for my daughter. I want you to develop my daughter.”
Josh: Okay.
Rizz: Two months in, it’s like she has a new single with Rihanna or something like that. You get what I’m saying?
Josh: Right.
Rizz: But as well, if a actor is hitting me up from Nickelodeon or if a financial expert is hitting me up, most of the time I would be speaking about how we would … How we can put me as a living stone and put them as a living stone within a business venture, so I would most likely … For example, I was speaking with Mark Wahlberg’s investor Tom [inaudible 00:12:08].
Josh: Okay.
Rizz: Speaking about how I can bring my market onto Wahlberger’s or see if he has … He has an energy drink for me in the future that he wants me to market as an A&R.
Josh: Sure.
Rizz: He wants me to partner with his energy drink. It’s kind of life as an A&R, I specialize in celebrity major placements so I develop the artist, but as an entrepreneur I am global and I am a partner within different industries.
Josh: Awesome, man. Can you remember … Go back and remember a specific time … I know you said your brother was in a tragic accident, what was that defining moment for you? That specific moment that totally changed that whole path of where you were headed in your life?
Rizz: You said what was the specific time?
Josh: Yeah, specific moment or time or … I know you said he was in a tragic accident and your mom called you, what was that thing that just switched it and you were like, “Man, I got to totally change the direction I’m headed right now.”
Rizz: Okay, okay. That’s a perfect question Josh, you a genius. What I would say, honestly, the day before I went to the studio, that was out in Murrieta, California.
Josh: Okay.
Rizz: I told my brother, my big brother, I said, “Look man, I’ma try to work with Young Money or something like that, ” because I heard him listening to Lil Wayne.
Josh: Right.
Rizz: Because that’s his favorite artist, and I said, “Look man, I’ma try to work with Young Money, bro. I’m going to the studio right now to work with one of our cousins.” And he said, “Listen little bro, all I could say is whatever you want to do, you can accomplish it, just focus on it.” And I haven’t even got that much positive advice from my brother in a while.
Josh: Sure.
Rizz: After he said that, I just … I went. I was out there three days and the last day is when that tragic happened and basically I just took that word in. I took it in and basically it’s kind of like a YOLO, you only live once.
Josh: Right.
Rizz: I’m 23, I see Jay-Z, he’s with the President, he’s owning major labels, he’s owning basketball teams. I’m 23, I just got some type of stock in a different company and now I know it’s about growth and it’s about these large connections in this … Just the brand.
Josh: For sure.
Rizz: Also about the genuineness in the unique situation.
Josh: Awesome, man. It’s definitely a big life changing moment, you got your brother saying, “Hey, here’s what you can go do and then, obviously when that happened then it probably just made it more of a realization. “Hey, I really need to focus and take his advice and move forward.”
Rizz: Yes. Yes, and also you asked me a question. You asked me what were the accomplishments and what were the back falls? I don’t know if you want me to answer those right now.
Josh: Yeah, we’re going to jump into those in a minute here. We’re going to take a quick break and if you can stick around, I’d love to have you back here in a few minutes.
Rizz: Oh, okay.
Josh: Find out a little bit more about that.
Rizz: Okay, okay. Perfect. Yes, yes. I would. I would like to speak about it.
Josh: Cool, man. I saw too on your Twitter handle or something, Chris Brown you’re working with?
Rizz: Yes, I am and that was for the second chapter.
Josh: Oh, sweet. Well, good. I’m glad I saw it and we’ll lead into that when we get back. It’s been great having you on the show. I am Josh Felber. You’re watching Making Bank and we’ll be right back.
You’re watching Making Bank. I am Josh Felber and I’m excited, we’ve been speaking with Rizz Reed. He’s a young entrepreneur and music mogul and he’s changing the whole music industry as an A&R and really creating those connections. He’s kind of that connector our there in the music industry, expanding their brands, expanding his brand globally and I’m excited to see what his insights are, what the grind that he’s had to go through as an entrepreneur to get to where he is today and then what that next level for him is. Welcome back, Rizz.
Rizz: Thank you. Thank you.
Josh: Cool. Awesome, man. Give us a little background, man. What’s that grind been for you as an entrepreneur? Because I know we all go through it and I’d love to heard a little bit about what you’ve been through.
Rizz: Well, to be totally honest, me as a … I started as an artist.
Josh: Okay.
Rizz: As an artist, after the tragedy with my brother, when I started seriously as an artist. I started to see artist as, I’m not going to say the least people in the circle, but I looked at them as the less worked … The least worked.
Josh: Okay.
Rizz: Which is when you’re an artist, you have 10 managers, 10 PR, 10 whatever. I can’t just be the artist, so I built my way up and I start running as a music executive before an artist.
Josh: Okay.
Rizz: Which is genius, and now I’m at now … I’m at different levels where I am now … I am currently working on a single featuring Chris Brown and Da Illest.
Josh: Awesome.
Rizz: Also, I just got Mohombi on it, but I can’t speak that much about it. I’m still waiting on the record to come back fro Mohombi. Mohombi is a Cash Money artist and also he has a partnership with Konvict Music, Akon. As well, I’m working on a feature with Yo Gotti and Lil Mouse, which is pretty dope because I’ve been looking up to Yo Gotti for a minute. As well, like I said, another celebrity collaboration with Wanz, the guy from Macklemore’s Thrift Shop, which is Grammy of the Year of 2014, Song of the Year.
Josh: That’s cool. Yeah.
Rizz: It has half a billion plays on YouTube.
Josh: Wow.
Rizz: Now, besides all of that, I have 160 celebrity placements for any upcoming independent artist, producer, or DJ, that is around the world.
Josh: Sure.
Rizz: That I want to work with.
Josh: That’s awesome. That’s cool. So far with what you’ve gone through and what your accomplishments are, what was your most successful piece or part of your journey and then maybe one or two takeaways that you have from that?
Rizz: Part of me, Josh, could you finish the other half of that, what you were saying?
Josh: Yeah, so far along your journey, what are one or two of the most successful … One successful accomplishment that you’ve had and then maybe one or two takeaways from that you can share with our audience.
Rizz: That, takeaways meaning the negatives out of that positive.
Josh: No, takeaways meaning like, “Hey man, if you go out and you start doing this tomorrow, it’s going to move you down that path to success, because I’ve done that. Here’s what I’ve implemented and it’s going to help you get there a little quicker.”
Rizz: Okay, okay. Well, what I would say is my biggest accomplishment … And this is just from my definition …
Josh: Sure.
Rizz: Because I probably have been doing multiple, but my biggest accomplishment is to have different investors.
Josh: Okay.
Rizz: Which is exciting. Out of the music executives and all of the other … I have different investors and also having the White House staff, five White House staff, paying attention to me, is an incredible thing.
Josh: Sure.
Rizz: What I mean by that is, the reason I’m saying that is, those are business ventures that I can venture on with a year from now, months from now.
Josh: Right.
Rizz: It doesn’t matter. People in any industry, they will not get to that certain level of versatility alone if they don’t follow their dreams and just cut off all the bull crap.
Josh: Right.
Rizz: That’s what I would say is the biggest thing to me because I looked at the relevance of hip hop and music period, and it’s relevant. But money is very relevant as well and when you reach out to different industries and you crack into the White House, I feel that that’s very important. I feel that that means your brand is impeccable.
Josh: You’re all for Trump making it into the White House? As business owners.
Rizz: Oh, no, no. I wouldn’t … I really can’t go for nobody right now, but what I would say is Hilary. I seen that they was trying to get Hilary in, I mean it’s no problem with the first anything. I believe in record breakers.
Josh: Definitely. For sure, man.
Rizz: Exactly. If she was the first female president, that wouldn’t hurt.
Josh: You mentioned following your dreams, going after your dreams, so I mean I think that’s an awesome takeaway. One of the things it seems like that you have done is you’ve taken action on your dreams to start moving those forward, and that’s where a lot of people seem to get hung up on. What was kind of the biggest motivator or biggest push to have … That you took action to start going after those dreams and making it happen for you?
Rizz: Well, honestly, what I believe that was is my brother was the big boss.
Josh: Sure.
Rizz: But what I would say also is the point of time you take your life seriously, take your career seriously.
Josh: Right.
Rizz: [inaudible 00:22:40], this is what I will say. Build with the builders and focus on time management on this earth, you know what I mean?
Josh: Definitely.
Rizz: As a 23-year old, I had to go through a lot of bull crap to find that out.
Josh: Right.
Rizz: To get to the top, you go through a lot of bull S’ers that you thought were real, but then when you get to the top, you start to see the mutual circle.
Josh: For sure. Awesome, man. Well, I’m excited that you’ve been on the show today and just kind of to wrap up here for our audiences … Guys, you got to get out there, like Rizz is saying man, follow your dreams. Cut out all the BS, get rid of all the distractions around you, stay focused on your end goal, your end dreams, and then do whatever it takes to move yourself forward to put you in that position to accomplish those dreams. I think he even said, “Surround yourself with the right people.” Surround yourself with the right people is a big piece of it as well.
Rizz, I really appreciate you being on the show today. It was an honor to have you on Making Bank, man.
Rizz: Thank you, thank you.
Josh: Thanks for your time today.
Rizz: Thank you. Thank you, Josh. I really appreciate it. Making Bank is going to be the number one show in the world, I can see it from now, 2015.
Josh: Awesome, man.
Rizz: Rizz Reed.
Josh: Well, hey, thanks everyone for watching Making Bank. I am Josh Felber and get out and be extraordinary.
