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The Correlation Between Your Values and Your Business Values 

with Robert Glazer

with guest Robert Glazer #MakingBank S5E25


In almost every instance, when it comes to successful companies with great habits and a good foundation, it starts with core values that came from the individuals who built it. Businesses are built on the ideals of people and continue to move forward with their ideas and inventions. Entrepreneurs coincidentally mirror their creations, so it’s essential to build the right infrastructure to start.  


Robert Glazer, best-selling author and founder of Global Partner Marketing Agency, joins us on this episode of Making Bank! Sharing his experiences in business – from starting his own company to helping entrepreneurs find what they’re supposed to be doing – he discusses emphasis on aligning values and balancing the four areas of capacity building. 


Learn how to connect your core values to your company to create the best environment and allow for future positive growth while understanding the capacities you can explore as an individual to better yourself.  


Core Values and Business Values 


When it comes to leaders in entrepreneurship, Robert thinks that they are lying to themselves. Taking what other people say, these people use what was successful before in hopes that it will work for them.  


“I don’t think company leaders are honest with themselves about who they are, what they want, where they can then communicate – like their university’s value proposition to a prospective class of students.”  


When it comes to being a leader, Robert says that most of everyone needs to do the hard work of figuring out their core values. There isn’t one successful company that stays sustainable in the long run with values that don’t reflect the founder’s values. Finding these values tends to be a harder and longer route to success. It’s easier to say the things that people want to hear, rather than searching in yourself about what values you want to reflect.  


Robert says, “I think they are trying to make everyone happy. I think…they’re taking a bunch of best practices, but if you’ve ever been to a hardcore leadership orientation, it is stripping it all down. Who are you? What do you want? Like, why don’t you build it up from there so that you can have an authentic company and you can be an authentic leader.”  


There is a process around finding your core value that Robert suggests. You have to ask yourself a series of questions, looking for patterns in your answers. Sometimes you’ve got to put yourself in high and low scenarios in your life and with people to find some themes in your reactions and growth.  


When it comes to your core values, Robert says there are three decisions you must make that align with these values, or else there is a low chance of success. These three decisions are; where you work/career, who you decide your life partner is, and where you decide to live. If the values that you hold yourself don’t match with the decisions you make, it lowers the chance of success and happiness. 


“If they can understand that if [they know] their core values and core purpose, I think that’s their north star and anchor.”  



Four Areas of Capacity Building 


So how do we find those core values? What are we supposed to be reflecting on to be better humans, and in turn, better entrepreneurs?  


Roberts claims that there are four different aspects that individuals should break down and reflect on. “So a spiritual, intellectual goal, physical and emotion….I think…represents the core of all kind of how we get better.”  


Furthering this, Robert finds it vital to recognize how to build your capacity as an individual, starting with spirituality. That goes back to someone’s core values, what you believe in for yourself. It’s the self-improvement aspect of the being. The next thing is the intellectual aspect, reflecting on how you plan, think, and set goals. This also includes executing work and accountability. 


Talking about the physical part, Robert means taking care of your mental and physical wellbeing as the highlight. Knowing what you want and what you need to do to accomplish this goal ties into this part. Taking care of your body and giving it what it needs will provide you with what you need to succeed. Finally, the emotional aspect is how you relate to the external world. How do you handle the stuff that you can’t control? How do you relate to the people in your life?  


Combining these four things can not only teach you more about yourself, but it can show you exactly what you want for your company. Remember that everyone has a different journey, and with growth comes change.