We spoke to Alden in our recent Making Bank episode. Today, we’re discussing his entrepreneurship journey. Read on to learn how Alden turned setbacks into victories, all by staying true to his beliefs.
Alden Mills is an accomplished entrepreneur, author, and former Navy SEAL. He is best known for his role in founding Perfect Fitness, a company that reached a valuation of $95 million in just three years. Even during his days as a Seal team member, Alden showed a knack for coming up with new ideas and improving existing products. This early spark of entrepreneurship paved the way for his future success.
The Three Keys to Success
Alden shares the secrets behind his success: thoughts, focus, and beliefs. These three constants steer every entrepreneur’s journey. Starting a business means facing ups and downs, but how you handle them counts. Embrace the challenges of starting, failing, and persisting.
Mapping Out Your Mindset
Think of focus as a flashlight that helps you see where you’re going. Our thoughts, whether about the past, present, or future, determine where we put our energy. It is much more complicated than it sounds but focus on your upbeat and purposeful thoughts.
Passion and purpose go hand in hand when building a successful business. Having a strong passion for what you do is essential, but knowing why you’re doing it is equally crucial. Balancing passion and purpose ensures sustainable growth and resilience in adversity.
Strategic Moves: Building a Brand
Looking back on his journey, Alden shares how he turned his failing business into a multimillion-dollar success. Instead of just selling products, he focused on building a brand that people could trust. He catapulted his business to unprecedented heights through word-of-mouth marketing and strategic retail partnerships.
The Power of Belief
Belief comes before everything else. You’ve got to believe in your vision before you can make it a reality. It’s not about seeing is believing — it’s about believing so firmly that you make things happen. Aspiring entrepreneurs must cultivate a steadfast belief in their vision.
Becoming a Leader
What does it take to be a great leader? It starts with leading yourself, then moving on to leading teams, and finally, leading your organization’s culture. Leadership begins with oneself, radiating outward to influence teams and shape organizational ethos. By focusing on these three levels of leadership, you can leave a lasting impact on your business.
As we wrap up Alden’s incredible story, we’re reminded of the power of belief in achieving our dreams. Belief makes things possible, whether starting a business or chasing any other goal. So, remember to dream big, stay focused, and never stop believing in yourself.
Stay tuned for more inspiring stories and insights on entrepreneurial success!