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The Art of Making Things Happen with Guest Steve Sims: MakingBank S2E21


Steve Sims

The Art of Making Things Happen with Guest Steve Sims: MakingBank S2E21

with Steve Sims

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There is an old saying that most entrepreneurs know well:

If you’re the smartest person in the room, you’re in the wrong room.

And that’s a saying today’s guest on Making Bank, Steve Sims, not only believes in, but fully embodies.

In fact, Steve is usually the dumbest person in the room, and that’s just fine by him. Truth be told, being the dumbest person in the room is Steve’s greatest talent. Where “smarter” people might obsess about how insurmountable a task might be, “simple Steve” just starts working on it.

He just starts making phone calls, starts mailing letters, starts sending gifts—anything he can do to make a connection.

Stated simply, Steve keeps knocking on opportunity’s door until his knuckles are bleeding and opportunity has no choice but to open up.

Steve Sims went from the rough and tumble streets of lower-middle class London, to earning notoriety in publications like The Wall Street Journal, the London Sunday Times, and Forbes using grit and little else.

His fee-based concierge firm—Bluefish—costs $5,000 a year to join, and manages the travel, experiences, and events, for some of the world’s most successful people. He’s helped clients sing with Lady Gaga, take a submarine to the Titanic, and even get married at the Vatican.

And therein lies the lesson for entrepreneurs both established and aspiring.

Success it’s a binary who you know or what you know equation. Success can also be achieved by unrelenting hard work, and a personal resolve that refuses to quit even in the face of overwhelming odds of incessant failure.

So, tune-in and listen-up to hear Steve and Josh talk about determination and the stupidity gene, as well as…

  • The dangers of listening to the “but…” in your head
  • Why you should only associate with people you like
  • Why you need to do whatever it is that you want to do
  • What it means to take a setback on the chin and keep moving forward
  • How to not only overcome commonly perceived weaknesses, but turn them into strenghts

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Josh:                    Welcome to Making Bank. I am Josh Fel ber. Where we uncover the success strategies and the secrets of the top 1% so you can amplify and transform your life and your business today.

I’m excited for today’s guest because he’s bald like me. We’ve got the cool, sexy heads. No. Let me tell you about today’s guest here. Steve Sims, he was an ugly kid from the outskirts of London. He was not born into the world of luxury, but certainly holds his place there now. He’s the founder and expert marketer within the luxury industry. He has been quoted in various publications, including The Wall Street Journal, Forbes, London’s Sunday Times and South China Morning Post. He’s also been on TV and a speaker on a variety of different networks, groups and associations, as well as Pentagon and Harvard twice, they loved him so much.

Do you want to sing with your favorite rock star? Have lunch with Donald Trump? Get married at the Vatican? Or dive to the wreck of the Titanic? These are just a small few highlights of what he does. He is well regarded for his marketing within the luxury world. Be prepared, he does things his way.

Steve, I want to welcome you to Making Bank and the company is also called The Blue Fish. I want to welcome Steve and The Blue Fish to Making Bank today.

Steve:                  Thanks, pal. Pleased to be here.

Josh:                    I know. I tried to get you on the show. You’ve blown me off multiple times. You’re too busy hobnobbing with the influential and the celebrities. Traveling all around the world. I’m excited to have you on today. Let’s dive into a little bit of your background and how you got started with everything.

Steve:                  That’s not very pretty. I’m a London boy from a construction family. I was built big, so my natural start was just working on the door. I tried to get a job in Hong Kong. No one would employ me in London. I managed to get a job in Hong Kong. I lasted one day. Then, ended up working what I was again built for, on the door. Then, started just doing a few parties and doing a few favors for people. Before I knew it, I became the guy to know the new kind of thing. People would go, “What’s going on tonight? Where can I go? Hey, I want this.” Just before all this became a concierge industry, I was just a guy that just knew how to make things happen. It just grew. I did that in Asia, then I moved to Switzerland. Then, I moved down to Palm Beach, and now I’m here in Los Angeles. My things have gone from getting people into the White Night Club in Hong Kong, as you know, last Sunday, partnering with Elton John for his star studded Oscar party. It’s been quite an interesting 20-odd years.

Josh:                    I guess, to kind of sum things us, kind of give us an overview of really what you do. I know you and I have talked. It’s really according to whether it’s getting people in front of the F1, or, like I said, getting married at the Vatican. Tell me the story.

Steve:                  Yes. We’re a fee-based concierge firm. One of the longest out there. We’re 5 grand a year. We handle everything from your travel, your experiences, your events. This can be anything to a couple of tickets to a Justin Bieber concert to doing a duet with Lady Gaga. We’re very well known for doing the bucket list stuff, like the client that wanted to get married in the Vatican, going down to see the Titanic, jumping on stage and actually singing with your favorite group live in San Diego. We’re very well known for doing those massive bucket list items. We’re really there to make your life a little more easy, a little more seamless and utilize our credibility and reputation to get hotel upgrades and cheaper air flights in the general concierge lifestyle industry for, quite simply, those discerning people that are only looking for 5 star.

Josh:                    You guys focus on the whole 5 star category of just travel, in general. Then, also all these cool, huge amazing opportunities out there as well.

Steve:                  Yes. No one’s going to put us on the front page of Forbes because we got a great deal at a Boston hotel. A lot of our business, probably about 55% of our business, well over half, is travel. We never book anything less than 4 star. As you know, we’re both in the entrepreneurial circle, you have a flight into a meeting in Arizona and you’re supposed to go back to Washington, well it’s not uncommon that you end up in Arizona and all of a sudden you have to go to Miami, or you have to stop over in L.A., or you have to delay your flight while you’re in Arizona because the meeting is going so well. We work very much with the entrepreneurial business crowd and those people that have to be a little bit more flexible. We know the way the world works, so we just make it a bit easier for you, and hopefully a bit more interesting.

Josh:                    Tell me, with the different parties and the right connector guy and everything, as you were growing up, how did you get to running a whole travel concierge side of things and then, making those connections, really.

Steve:                  I was always a very grounded individual. Again, I come from very much of a working-backed family. As we all know, when you’re in that kind of crew, that kind of level, you resonant or you don’t resonant. Me and you have seen each other and we chat and we get on. We like each other because we’re both studly, good-looking people. There will be people in a room that you just don’t resonant with, you won’t even bother with them. That may sound very childish. A lot of people say, “Well, you have to get on with them.” No you don’t. You know? There’s enough people in the world. If you just pick the people you get on with, then you’ll have a much happier existence.

When I used to work on the door, if I had a prick come on the door and he’d be like, “I want to get in,” and I knew the club was crap, I’d say, “Help yourself. Go on in.” As another couple came up and they were nice people, I’d be like, “Tonight’s not the best night. If you run down the road, you see Josh, tell him Steve sent you. It will get you in.” You know? It started off like that. I really, without realizing it, just wanted to associate with cool people and grounded, real people. Then I was getting requests. I remember once, when I was in Hong Kong, someone said to me, “I want to go to Monaco.” I went, “I can look after you.” This was back in the 90s, before internet.

Then, I went back to my apartment, tried finding out where Monaco was. I really had no idea. Then, I’m like, “Oh, there it is. Oh, God, it’s far away!” I knew Macau was just around the corner. I had this funny idea it was close to that. I was wrong. Then, I just went out of my way to make sure it could happen. If I actually said it’s going to be, it’s going to be done. A lot of the times, I would lose my ass because I would under-price it and I would over-promise. I’d be like, “Oh!” I realized that the only thing I had was my word. That’s what it did. The requests got bigger. There were a couple of crazy ones in there. A guy wanted to be turned into James Bond, so we’d orchestrated that. Then, we worked with the New York Fashion Week. The more crazier stuff we got, the easier it was to open up the next door.

We could go, “Look, I know it may sound silly that I want a pink elephant on Sunday for a birthday party, but this is what I did last week and this is what I did the week before.” It just grew from there. The more ammo I had in my toolbox to be able to present, while I look like a Neanderthal, I actually do what I say I can do. It helps.

Josh:                    I guess, one of the keys then, for you, was even though you weren’t sure how to always make it happen, when you told somebody, “Hey, this is what we’re going to do,” based on what the request was, that was something you were able to make happen and fulfill what they were looking for.

Steve:                  Yes. I’m a very dull boy in person. I live vicariously through my clients. When a client phones up and says, “Hi. I want to go and do this,” if I give them the nod and say, “Hey, I’m going to make it happen,” it’s going to happen. It’s as simple as that. I keep things really simple, real transparent. People get what they wanted. Basically, 9 times out of 10 I make sure they get more than what they wanted because I know where little things are that can embellish that little thing.

For argument’s sake, you know, we had, I told you, we had 60 people, just under 60 people, went to Elton John’s Oscar party on Sunday. Okay? Well, we actually had one of our own photographers at the event, positioned so that as the clients come in, they were actually called out like they were celebrities and all the photographs were taken on the red carpet. Of course, all the other media have no idea who these people are. When someone starts calling out, “Josh! Josh! Over here,” all of a sudden you’ve got all these media trying to work out who the fuck’s Josh, starts taking all these photographs. It gives them that extra experience. Then, afterwards, on a Monday, we text them over a link where there’s all these pictures of all these celebrities walking down the carpet and them. It’s just that little bit extra, just that extra little bit of thought of making sure that someone’s there, or you put something in their hotel room when they arrive. Just those little bit of extra things, that little bit of detail. Keep it really simple, stupid, basic and it’s hard to go wrong.

Josh:                    I know, too, we were talking, I know before, just even on your travel and what you guys booked and you help, is, you know, I guess with your relationships with the different hotels, as somebody’s going in and their getting a good room, but then, all of a sudden they show up and based on your relationships, they have a really awesome room.

Steve:                  Yes. Because we do very, I think it was Brian Kurtz who said to me there’s a difference between being easy to understand and impossible to misunderstand. The hotel groups, they have no difficulty in understanding the caliber of client and discerning client that we deal with. When we’re actually presenting someone to a hotel, they actually go above and beyond to make sure that client … you will turn up for your king room and suddenly you find out that you’ve been upgraded to a king room suite, or that the manager’s running out to personally greet you, or there’s a bottle of your favorite wine or champagne sitting in your room. It’s those little extra things that make you just go, “Oh, this is cool!” You know. Or, you’re traveling with kids and there’s some little kids gifts sitting in the room to just entertain the kids after a bloody 12-hour flight or something. Just those tiny little things make a big difference. We use our reputation to get as much as we can for our clients.

Josh:                    That’s awesome. Tell me about, I guess, the craziest, I guess, trip or even that you booked for somebody, that somebody wanted to do.

Steve:                  Cool. Where do we start? You mentioned the Donald Trump. That was quite of a strange. This was about a year before he declared he was running for president. I had a client that wanted to have breakfast with the Trump kids and Donald Trump. We arranged for him, the client, to fly out to New York with his buddy. They sat there. They had lunch, actually, with the Trump family and just sat there and just like, chewing the crap and just talking about different things. We’ve sent clients down to the Titanic. We, as you already know, got a client married in the Vatican. I think one of the cool ones that really still makes me kind of giggle was, we had a client that had a new wife. He’s had a few. He was going into Florence, and he wanted to go to an exclusive restaurant. Now, if anyone knows anything about Florence, the Tuscan lifestyle is very family. You ask for a table for two, you’ll be put at a table of 20, but just given 2 chairs. By the end of the night, you’re family. That’s all for the Tuscan life.

This guy wanted an exclusive restaurant. As we say, they don’t really exist. We cleared out The Acadamia, which is a museum in Florence that houses Michelangelo’s David, set up a table of 6 at the feet of Michelangelo’s David. Then, halfway through, we had Andrea Bocelli come in and serenade them during dinner. That was pretty cool. You imagine going to Paris and actually having dinner underneath the Mona Lisa or something. This is the most iconic statue in the world. It’s there. It’s as famous as the Statue of Liberty. It made me laugh, because on the doors, as you went into the museum, there’s about 20 plaques in every kind of language saying “No food or drink in this building.” There we are walking in with this table, chairs, chandeliers, all of these cooking pots and everything. No food and drink, and they got a 4 course meal at the feet of the statue. It was kind of funny.

Josh:                    That’s super cool. You mentioned too, you guys, I think it was right after the release of the James Bond movie and somebody wanted to be part of it, or was, I remember you kind of telling me the story.

Steve:                  Yes. This was back in the 90s. A very lovely wife contacted us and said that her husband had always done something pretty amazing for his, for her birthdays. She wanted to do something for his. She said, “I really want to make it something he could never forget.” We wanted know what’s his likes, dislikes, what things did he like to get involved in, what did he like to watch? She kept bringing up this reoccurring theme of James Bond. “Oh, yeah, he likes that because it’s seen on James Bond.” What man doesn’t want to be James Bond? Let’s make him James Bond.

We actually flew him into Florence. They stayed at a casino in Monaco Square, so Casino Square. We put them in a hotel. We treat them like Bond. We actually gave him a script that he was 008, coming back into field duty, so he had to go through these procedures to make sure he was highly responsive and was fast enough. We did car speed chase training. We did ammunition shooting with all these different guns. Then, we actually got him kidnapped at one stage because one of the enemies heard that 008 was coming back into active service. We created this entire [inaudible 00:14:18] movie, The Game. We had like about 60 actors and actresses. When he got kidnapped out of the restaurant, everyone in the restaurant was actually an actor or actress.

They come storming in. Now, obviously the world’s a different place now since 911. They were running in with these dummy guns. We obviously told the police that this was what was going on. I’m not sure we could get away with that now. That was pretty cool. We got him escorted from the restaurant into a speed boat and had him taken out to another boat. We had written Octopussy on the side of it. It was all very well done. He had a great time.

Josh:                    That’s awesome. That’s really cool. What do you think kind of like, maybe, I guess, your 3 strategies or success points that worked really well for you. I mean, obviously you connect with a lot of people. You’re putting people, whether it’s playing with their favorite soccer star, to this whole James Bond, to diving at the Titanic. How do you, I guess, go about making those connections and making those kind of things happen? Most people are just like, I mean, how does that even work?

Steve:                  Yes. You see, my greatest talent is I’m far more stupid than anyone else here. The intelligent response should be yours. “Oh my God, how do you even start?” I’m so stupid, I go, “Well, I want to go and do this.” Then, I say, “Well, let me start.” So, you start somewhere. You start by making phone calls. I avoid emails like the plague. I made phone calls. I sent letters. I sent gifts, silly little gifts. Just anything, an Iphone case or a magazine subscription to whatever they liked. I do something to try and connect with the person. I don’t foresee how this could go wrong. I am that British bulldog that just keeps banging his head on the door until the door opens.

Then, I start and I’ve often failed. You know, I’ll phone someone, “I’m sorry. We don’t take calls.” All right, start sending gifts, start loitering outside the door, finding out where they go. You know, I would just try all these different things until I get what I want. Then, I’m incredibly transparent. I always ask a question that you can’t answer no to. If I walked up to The Academia, that museum in Florence, and I went, “Hey, how much does it cost for this? I want to do this party next Friday. Can I do it?” There’s far too many questions in that question, and it ends with one that’s very easy to go no. Okay? When you want something from someone, you’ve got to position it. So, “Hey, I have this amazing dream to have a restaurant in the most amazing place in Florence and I can’t think of anything more amazing than here. What do we need to do to make that happen?” Position it, get them onboard with the passion, and ask a question that they can’t respond with no.

If they come back and they say, “Well, we’ve never done it before.” Great! So we’re making history. This is a first. Can you imagine how unique? Just basically get them involved. Get them to drink the KoolAid, then they’re like, “Oh, oh, oh!” I remember when I contacted the Vatican. The Vaticans don’t have emails. They have faxes. Truth. They had faxes. I thought to myself, “I’ll phone them up.” Okay? I phoned them up. The person on the other end of the phone said to me, in very good English, “We’ve never had this request before.” I said, “Great! This is a first.” They had never had anyone phone up.

When I go and do my speeches and I speak to people about the Vatican, they come back with the same response that you give. They go, “Oh, I wouldn’t know where to start! Oh my God! This couldn’t be done.” They place these hurdles in front of themselves that distance themselves, not only from the goal, but then add a couple of miles to it. All you’ve got to do is reach into your right pocket, pull out your phone, Google the Vatican and push “dial” and go, “Hey,” you know? Then they get a no. But, you’re far more steps ahead than the person that sits there developing all these obstacles.

Josh:                    Yes. I mean, I guess, from what I can think, then what you’re saying is, you don’t see the nos. You don’t see those hurdles. I guess, for me, ever since I was a kid and I started my first business at 14, I never could see, “Oh, hey. Is this not going to work?” I never figured I …

Steve:                  That’s the stupidity gene. I think a lot of entrepreneurs have it. I think people think the ignorance, the ignorance to failure and the little kids that just sit there and they say, “I’m going to jump over that.” The parents stand there and go, “No! You can’t do that. You’re going to scratch yourself. You’re going to do this.” From an early age, we’re taught that maybe we can’t. Now, of course there’s a lot of smart lessons in that, as parents. I’m not suggesting all parents push their kids off the roof and, “There you go. You can fly.” We’re taught from a very young age to reconsider, rethink, what it is you wanted to do. Greg Reed did a speech once. He said, “It’s the size of your “but” that gets in your way. But I can’t do this. But this will happen, But,” and all that shit. Whereas, if you’re ignorant to the fact of the failure, you just go, “I want to do that. Here I go,” and you just do it.

Josh:                    Actually, an interesting side note. I just, for some reason, Greg Reed popped up into my social media feeds recently. I don’t know. It’s just kind of funny that you mentioned him.

Steve:                  He’s a stalker. He actually came, he’s a great guy. He’s really cool. He actually was one of my guests at recently, Sunday’s Oscar party with Jesse Elder. It was cool to have those guys. It’s cool to see people with their own social groups collide and just chat with each other about different things. He’s a good lad.

Josh:                    That’s awesome. It’s just kind of funny. I’m like, “Maybe everything’s directing me. Maybe I’m supposed to go interview him or something, or invite him on.” He’s there and you mentioned him, so that was kind of cool. I guess, for you, I know what kind of, you’ve got some really cool passions. I can see some of them behind you.

Steve:                  There’s a few. My passions are two wheels.

Josh:                    I guess, is that kind of like your breakaway from the business and just kind of your release is riding sport bikes?

Steve:                  Yes, it is. I ride many different bikes, from Harleys to vintage bikes to race bikes. As long as it’s got two wheels, I’m on it. That’s my release. I can’t answer the phone. I can’t be checking my messages. I can’t be looking at text. I don’t have a cappa-frappucino, or whatever in front of me. I’m not worried about what music is playing. When I’m on a bike, it is just my meditation, it’s my release. I actually, I don’t have a car. I sold my car, I think about 5 years ago when I was on the market to buy a new one, didn’t bother buying the new one. I two-wheeler everywhere now.

Josh:                    You actually go out and race them. I’ve seen video of you where you’re on the track. It’s not just like cruising around town for you.

Steve:                  No. I like to, again, like all entrepreneurs, how far can we push it? I like to get out on the track and go, “Okay, I hit 150. Next time I’m on the track, let’s go for 160. Okay, that was a blast. Now, let’s go for 170.” You just, you know, every now and then, again, like all entrepreneurs, we get a setback, we get a lawsuit, we get a contract gone wrong, or we work with the wrong client, we get a partner who tries to screw us over. As my old paps used to say, no one ever drowned by falling in water. They drowned by staying there. I’m that guy who keeps trying to push the envelope and seeing what could be done.

Josh:                    That’s awesome. What other, do you have any kind of daily success habits that you implement, or you just kind of, I’ve interviewed some people and they’re like, “Okay, I boom, boom, boom this every day.” Some people are like, “I have nothing. I just do whatever I want. Whatever, every day.”

Steve:                  I think, I’ve never analyzed my secret sauce. But like both me and you, we’ve got to give a big shout out to another fellow, bawdy Joe Polish. We meet up at those groups. It’s a pile of misfits from around the world who get into a room. I love speaking, like you and me have, and speaking to people that are successful in completely different business formats and areas, and speaking to them and going, “So, you know, why are you doing this?,” or, “Why did that happen,” or, “What went wrong there?” Someone can tell you a story about how something got screwed up. Then, you’ll have a guy over here, completely different marketplace, go “Whoa. Have you tried this?” It’s usually good to get a perspective from outside the trees. When I went to one of, probably one of those pinnacle moments was when I met up with Peter Diamandis. You know Peter, as well. Peter, actually, was talking to me about the news. He said about how he stopped watching the news because the news was there, purely and simply to depress him.

I kind of thought about that. We all know the old statement, “If it bleeds, it leads.” The front page is always going to show someone getting hurt. The 12th page, in a little footnote, is going to talk about the person who got rescued, or the person that invented something. Good news never leads. It’s always someone stabbed, robbed, killed, devastated. If it bleeds, it leads. I paid attention to that news, or that statement from Peter. I suddenly realized that the following day, there was no news about Elon Musk developing something that was going to save lives, or someone invented something that was going to mean that we were going to suddenly get rid of that disease, or knowing how further we are to curing cancer. It was someone stabbed, robbed, or a car chase, especially in L.A.

I don’t watch the news until 6:00 at night. I absolutely do not. I have to admit, I was stunned to hell that did actually shift my dynamic. You think you’re not listening to it, but it’s in the background while you’re making the coffee. Before you’ve got to the computer, you’ve already realized that the whole world is going to shit. Subconsciously, you just cannot, “Well, why do I bother getting up in the morning.” You know?

Josh:                    Right. Now you’re in that depressed state.

Steve:                  Yes. So, I don’t watch the news. I don’t watch the news in the morning. I actually record it at 6:00 and I skip through it. I just get the basic bullet points. I don’t do that. I do try to, well, not try to, I actually released a video many, many months, maybe years ago, called the Chump Test. I only associate and communicate with people I like. The difference between phoning someone you don’t like and phoning a friend is so dramatic. If someone’s going to become a client of mine, I literally want to go, “Can I get drunk with them?” Can I get drunk and tell dirty jokes and fall over? Are these cool people?

Then, all of a sudden, there’s no work involved when you’ve got to phone them. I had that party on Sunday. Since then, I’ve had a couple of breakfasts. I had another breakfast this morning with a client. Now, he had actually moved hotel without telling me. It was like about another 5 miles further. I jumped on the bike on a morning in Los Angeles and road the bike an extra 5 miles. He said, “Thank you so much for coming over.” Where was the hardship? I was going to meet a friend and have breakfast.

Only associate with people you like, only associate people who give value to your life. Only associate with people that make you smile and are people that you want to be like. You suddenly find that you start becoming that person. If 6 of your closest friends are pricks and morons, then guess what you are? You know? Associate with good people.

Josh:                    That’s cool. That’s awesome. I think that’s why we run into a lot of similar, the same groups and everything, for sure, is creating those connections and having those connections of awesome people. I know you have a new book that’s coming out in October.

Steve:                  Yes. I do. Blue Fish and the Arts of Making Things Happen. I’m really excited. I never thought I could do a book. It’s actually coming out with Simon & Schuster.

Josh:                    Oh, wow. Awesome.

Steve:                  I didn’t exactly start small. That’s actually on Amazon now, on presale. That comes out in October. I’m very excited.

Josh:                    Cool. What’s in the book and what can we be all excited for and ready for it when it comes out?

Steve:                  I want to help you get out of your head space. We’re talking to a guy that the only thing he’s qualified to do is construction work. I am a qualified bricklayer. After all of these years, I wouldn’t trust that. As a bricklayer and communicating with the people I do, and doing the things I do, if I can do it, then there’s no one out there that can’t. I just want to be able to keep it simple, get rid of the noise. If a million people are emailing and no one is sending direct mail, try sending direct mail. If a million people are doing direct mail, start doing video chats. Start getting … just cheap, simple, little things. My clients are millionaires and billionaires and rich. All this kind of stuff, but I’ve never sent a gift over $12. Never. Never done it.

I’ll tell you a little story. I went to a party a little while ago. The guy was a wine connoisseur. I was there, within the party, was the guy that does these jet charters. We ended up chatting and this was, as I say, a wine connoisseur. He was going throughout the night, talking about his wine. The jet charter guy sent him a $500 bottle of wine. The guy was a billionaire. He had $500 bottles of wine littered everywhere. Okay? I sent him a bottle opener. Okay? He hadn’t had a new bottle opener for something like about 6 years. Now, every day, when he’s uncorking his wine, he’s using my bottle opener. He’s only going to open that guy’s bottle of wine once. The bottle opener was $11. There you go. Just think about the important things.

Josh:                    That’s awesome. Yes. That’s totally different. You think, “Oh, I’ve got to send this expensive thing,” but it’s a thing that he uses over and over again to always keep thinking of you.

Steve:                  Yes. I’ve sent shoe trees. A guy was commenting on his new shoes. I went on Amazon and found a really nice bone shoe tree and sent him a bone shoe tree. Not a metal one, because he wouldn’t be able to get it through travel, through TSA. I sent him a bone one and told him why it was bone. Again, he just thanked me for that. Use the, look at the detail, rather than the price tag.

Josh:                    That’s awesome. Steve, where can people find out about you, the Blue Fish and yourself?

Steve:                  Yes. You can subscribe to our newsletters on You can go over to Ugly Sims, that’s my personal website where I just rant about things I like, dislike, where I post my views and opinions and just tell you how I do things.

Josh:                    Cool. Awesome. Steve, it was such an honor having you on Making Bank. We finally got connected out there, got to talk a little bit about your story, what you have going on. Guys, if you haven’t check out what Steve is doing, or if you want to upgrade your travel to the next level, connect with Steve and The Blue Fish. Just come back, jot down some notes or some awesome little nuggets of wisdom that he decided he wanted to drop in there for you. Find it and don’t forget to pre-order his book on Amazon, so you can be one of the first ones to get it. Steve, again, thanks for coming on Making Bank today.

Steve:                  Appreciate it.

Josh:     I am Josh Fel ber. You are watching Making Bank. Get out and be extraordinary.