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Summary

For many entrepreneurs, the journey to finding their calling is a long and winding path. It’s easy to look at the finished product and assume that every step along the way was intentional and calculated, but that is often not the case.

You may not think that the path from backyard basketball camp to Marvel for monsters makes sense, but each step adds to the experience required to grow and scale a business successfully.

As Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backward.” 

With that in mind, today on Making Bank, host Josh Felber invites Jack Davis to talk about his long and winding journey and how he has grown Crypt TV from 6-second videos on Vine to 20 employees and over 80 million views per month.

As the CEO and co-founder of Crypt TV, Jack understands what works for getting attention and making people want more from video content. Crypt TV reaches millions each month and has seen its original characters open theme parks. Jack leads all the company content, business strategy and manages a team of 20 as they prepare to bring new monsters to new formats from traditional long-form entertainment to podcasts, VR, and AR.

So, tune-in to hear Josh and Jack talk about building an audience, a successful company, following your own winding path, as well as…

• The importance of understanding your mission
• How to make it through the beginning phase when it feels like no one is paying attention
• How to create videos that pop
• How to scale habits and culture as your team grows

And more…

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Building a Marvel for Monsters with Guest Jack Davis: MakingBank S2E43

Josh Felber:        Welcome to Making Bank. I am Josh Felber, where we uncover the success strategies and the mindsets of the top 1% so you can amplify your life and your business today. I am Josh Felber and I am excited for today’s guest. Jack Davis. He is 26. The CEO and co-founder of Crypt TV. They are a leader in a digital scares dubbed Marvel for Monsters. Crypt has over five million followers across social media. They average over 80 million views per month as well as seen in its original characters open theme parks.

Also, when I was talking with Jack initially, right in the beginning, he said they had the number one Facebook show on Facebook with the most watches and views of all times. As CEO of Crypt, Jack leads all the company content, business strategy and manages a team that has grown over from seven to 20 employees over the last year as they prepare to bring new monsters, new formats from traditional long-form entertainment to podcast, the hot new media VR and AR.

In October of 2017, he was selected as one of Variety’s new leaders for digital. Jack, I’m going to welcome you to Making Bank today.

Jack Davis:           Thank you Josh. I’m really excited to be here and thank you for having me on.

Josh Felber:        For sure. I guess, tell me what got you all involved in this space and started as an entrepreneur and then we’ll take it from there.

Jack Davis:           Well, what got me started as an entrepreneur, and I’ve listened to your show before so I love hearing people’s first job stories before we end up getting to the where we are now stories. When I was 12 years old, so I was literally just graduated sixth grade, my mom shook me out of bed and she said, “Where are you working this summer? Get a job.” My mom didn’t really ever give me the option to not be working, so the only place that would hire me is the elementary school I had just graduated from basketball camp.

The next summer they actually shut the camp down, so I was really annoyed because this was the only place that would hire me. I said to my mom, “Maybe I can host a camp in our backyard.” My mom gave me a little loan to buy a second basketball hoop, to buy some basketballs, to buy some arts and crafts to put together the big board of the contest and stuff, and I hosted the basketball camp in my backyard. Called all the fourth and third graders.

Josh Felber:        That’s awesome.

Jack Davis:           Took the school directory and just cold called every single parent. Ended up actually running the camp for five years.

Josh Felber:        Wow!

Jack Davis:           My first ever intro to entrepreneurship was the basketball camp that I coached that was shut down and I was really annoyed. I was like, “That’s dumb. Why are they shutting it down? Whatever, I can do it better anyway.”

Josh Felber:        Right.

Jack Davis:           It’s funny because I’m not the most athletic kid but I was able to run a basketball camp for five years. It was an amazing, amazing time.

Josh Felber:        That’s super cool. Did you guys graduate out of the backyard to a larger space or anything, or did you keep it there all five years?

Jack Davis:           No, my mom was really generous with rent so you know, I really kind of liked … I really liked the low rent, especially because I was able to pay her back for the loan on the second hoop and the balls after one year. I actually kept trimming down. The first year I hired like all my friends because it was great, I’m running a camp with my friends.

Josh Felber:        Right.

Jack Davis:           Then it occurred to me after the first year that I was a glorified babysitter and these kids I was coaching weren’t going to go to the NBA and I certainly was not a great athlete. I was like, “Oh, I’m a glorified babysitter.” I fired all my friends, just me, take off all those expenses because my job was really just to look after the kids and teach them sportsmanship and have fun, so we kept it in the backyard.

Josh Felber:        That’s cool. That’s a great story. I know mine was at 14 is kind of when I had that real first company, so really cool man. That kind of got you started. What was your progression from there? Did you go work a regular job? Did you focus more on school? What was that next step for you?

Jack Davis:           I had trouble with regular jobs and with school so to anyone out there I’m sure you got some young listeners who are 15, 16, 17, don’t stress. If school is not your thing, work hard in school. I think you have to apply yourself but if you feel stuck in a normal job or school, I never did very well in school or at a job. In fact, I did one internship at a big company when I was college and I hated it so much I said, “I will never work at a big company ever again the rest of my life.”

I may be more open-minded now, but maybe I was a little young and reckless but it was that idea of I like to start things. I feel like I don’t want to learn in this structure. I want to try and go out there and make my own mistakes and create my own personal structure. I would say what led me to Crypt wasn’t necessarily one specific job as much as my entire life since that basketball camp when I was 14 trying to do entrepreneurial things.

Josh Felber:        Okay. Was Crypt your next venture? Is that where you moved into or?

Jack Davis:           No, I did a bunch of stuff.

Josh Felber:        Okay.

Jack Davis:           In high school I had a bunch of half-baked ideas. In college, I specialized in half-baked ideas that I didn’t see all the way through. Trying to sell hats as part of a concert series, trying to do different websites. I was really specialized in bad ideas in college, but I started Crypt not long after I graduated and even though all those half-baked ideas I tease now I would say all that experience helps lead you to the thing that actually works.

Josh Felber:        Sure. For sure. As entrepreneurs, I mean even myself included, we have all those. It’s like, “Cool. I have this idea.” You either kind of shelf it or you’re like, “Boom! I’m going to act on it.” I know just myself having those different ideas and starting them, what were maybe one or two key things that you learned through that process of those half-baked idea that you’ve been able to use in Crypt and apply today?

Jack Davis:           That’s a great question. I would say the number one thing I learned in those process of half-baked ideas is things are going to change once you get into your company but that doesn’t mean it’s not worth it to really plan out what the next six months look like, what the one year looks like, what the five year looks like. You have to actually put out the map and the map’s going to change. You might take different routes, but if you don’t take the time to really think past just the next day’s work, you might not really be able to be successful.

Josh Felber:        Davis you know a key word that you use and I find it really interesting because not a lot of people do, is a map. That was always one of the things it’s like man you have a business plan but then it feels like it’s so confined and you have to stay to that. Whereas with a business I mean it is like a map and you’re navigating. You’ve got to be able to make those turns if there’s a detour or a roadblock.

Jack Davis:           I totally agree. Listen, I’m sitting here in Los Angeles right now. It’s about a four-hour drive to Vegas. There’s a lot of different ways to get there and that’s how I feel like the entrepreneur is. You know where you’re trying to go.

Josh Felber:        Sure.

Jack Davis:           You get in the car and you know your dream of what you see your big overarching vision your company is, but sometimes a road may be shut down or sometimes oh-oh the highway is blocked, you’ve got to get off and figure out how to take side streets to get back on the highway. So it’s good to know your destination and try and map out the best path to get there, but if you don’t have that flexibility and confidence to pivot as things maybe change, it’s going to be tough.

Josh Felber:        For sure. No, that’s cool. Then so what was that first light bulb moment that got you started with Crypt?

Jack Davis:           Crypt I started right after college. I partnered with this guy Eli Roth. He was like The Bear Jew in Inglourious Basterds. He’s a famous writer, director in the scary space. The idea really came from me and Eli seeing the amazing movement to digital video to YouTube and Facebook and how people were creating amazing content on their phones and nobody was doing it for scary. Growing up in Los Angeles I had known that scary had been a part of Hollywood culture forever.

Josh Felber:        Sure.

Jack Davis:           There’s actually never been a time where scary wasn’t a huge part of the economic and cultural relevance of media. I mean, Freddy Krueger is as big as anything.

Josh Felber:        You’re right.

Jack Davis:           We saw that no one was doing it for mobile so we decided to do a test. This test ended up setting up the whole business. Talk about a light bulb moment.

Josh Felber:        Right.

Jack Davis:           It was called Six Second Scare. Uploaded the scariest six second video to Vines. This is back when Vine was a big thing.

Josh Felber:        Yeah.

Jack Davis:           This was October 2014. The winner gets to develop their idea with Eli. We thought it would be cool but we really wanted to see, does scary work on mobile for people, for creators?

Josh Felber:        Right.

Jack Davis:           And will consumers enjoy it? And the contest went bigger than our wildest dreams. I mean, we got over 15, 000 submissions. Eli ended up on Good Morning America.

Josh Felber:        Jeez.

Jack Davis:           More importantly than even the press, which was great, was wow people can make great scary content for the phone and people were loving scary content on the phone. In fact, there are a few ways where scary is actually better on the phone or unique than traditional TV or movies. That was the big light bulb moment. Through that we met Jason Blum of Blumhouse Productions, who’s the producer of Purge and Paranormal Activity and Insidious and Get Out and Split. He became our first investor, and then we launched the company officially six months later in April 2015.

Josh Felber:        Wow! That’s pretty cool. Using those six seconds then was kind of the key piece for you guys, you think?

Jack Davis:           Huge.

Josh Felber:        Okay.

Jack Davis:           Without the six seconds scared contest there is no Crypt. I’m not sitting here today talking to you because it gave us the confidence that there was demand on a stand side for this type of content on the phone, but also that you could successfully create it. That the mobile phone could be a great conduit for scary content.

Josh Felber:        Right. You know, kind of now as we’re kind of seeing that transition from off … you know, I guess on air, whatever, normal TV to that digital side of stuff whether it’s on mobile phone. I mean, obviously phones they keep getting bigger and bigger. Now you’ve got the Samsungs and the iPhones that have a large screen size to the iPads and Android devices and everything. More people are consuming the audio as well as the video content through those because they can pause, they come back and watch it later and everything.

From taking that six second video and the contest and everything, what has been that transition and where are you guys today with delivering digital content and in …

Jack Davis:           That’s a great. It’s a great question, yeah.

Josh Felber:        So.

Jack Davis:           Yeah. The big transition I think … and I’m sure this is true for you and I’d love to hear your stories about your first podcast, is really understanding what your brand is, what your mission is and how to get better and better and take those learnings from what you’re doing at first and then make it so that your next video or your next podcast incorporates maybe the mistakes that you did before. Our mission is to be Marvel for Monsters. What that means is we want to create a whole universe of characters.

We think the next Freddy Krueger, the next Jason Voorhees, the next Pennywise the clown from It, is coming from Crypt. We think we are going to create those next characters and we say Marvel for Monsters because Marvel started on the comic book but the reason they started on the comic book is because that’s where the kids were. Now, Iron Man, Captain America, they’re massive movies but they would work in VR, you know, people want to wear the t-shirts, it opens up theme parks. We feel like we’re starting to build our monsters on social media but if we do so successfully they can grow anywhere.

The great thing about social media and the internet … and I’d be curious to hear your experiences with this, is you get data. You get feedback. You can see what’s working. To answer your question of how are we talking that quality up as we try to build those Marvel for Monsters? We’re able to instantly see who’s responding to our content. What ages are they? What parts of the country are they? When are they tuning in? When are they tuning out? What do they love? What do they hate? Incorporating that data into the creative process is so key.

Josh Felber:        Yeah. No. I definitely agree. I think, you know, we should … With my wife we own another company called Primal Life Organics so it’s a big skincare company, but one of the big things since she’s the face of it last year is we committed to is pushing more digital video content out there. It was funny because after like six months everybody is like, “Oh, I don’t think it’s working. It’s not happening.” But all along the whole process we’re fine-tuning and we’re tweaking. We’re figuring out, “Well, what is that right length?

What is … How fast … Do we need to make faster edits and transitions and everything?” Now today it’s like we got a lot of consumption of that video content and everything, so similar to what you-

Jack Davis:           Yeah. Thank goodness you didn’t quit after those six months because the first six months of Crypt no one was really watching our videos.

Josh Felber:        Right.

Jack Davis:           You would actually say I took … I would say it took us like 15 months to get consistent traffic and it can be hard because you can see something and think it’s great. I think this applies to any entrepreneur, whether you’re doing original content like Crypt is or whether you’re in marketing or whether you’re in hardware, whatever it may be. You see something and you’re like, “I think this is awesome.” You put it out in the big cold dark internet and it doesn’t even make a splash, right?

Josh Felber:        Right.

Jack Davis:           Like a tree falls in the forest but if no one hears it, did it really fall? You know, like, “Wow! I think this stuff is really good, why is no one watching?” But we kept analyzing the data, going through and understanding what was working about our videos, what wasn’t and now we obviously get great and consistent and have a huge fan base, but those first 15 months I would say were challenging at times.

Josh Felber:        For sure. What are some of the significant things that you guys saw that you applied to make your video content so it pops more, so it grabs more attention?

Jack Davis:           The beginning is so important.

Josh Felber:        Okay.

Jack Davis:           That first 10 seconds, I mean, I’d say even the first five seconds frankly.

Josh Felber:        Okay.

Jack Davis:           We have short attention spans.

Josh Felber:        Right.

Jack Davis:           So if you don’t excite someone in the beginning you’ve got to give them a reason to stick around. It’s very interesting in scary because the traditional trope around scary was don’t show the monster till the end. Wait as long as possible. Cloverfield, people love that original Cloverfield movie because you’re waiting the whole movie to see this big brooding monster. We don’t have that luxury on Facebook and YouTube and Instagram and the places Crypt is.

You can’t show the full monster because then people will … kind of you’re giving them what they wanted, but you’ve got to tease enough of it and show enough that they stick around. The beginning has to be impactful. Then the second thing I would say, and I’m curious how it applies to your wife’s skincare company, is powerful visuals are so important.

Josh Felber:        Okay.

Jack Davis:           This mobile phone, like you said, it’s getting bigger. We have it in our hands. We’re doing this all day. We’re scrolling no matter what it’s through. You need a visual that makes people stop. That makes people want to see more. To me it’s no different than when we had blockbuster a long time ago, that’s why you cared about the front cover of the movie. That’s why people’s VHS were so important, because what’s going to jump out at you? It’s that same concept.

It’s just now it’s on the mobile phone and there’s so many more things in your feed that if you don’t have a powerful beginning and a very, very powerful visual, you’re not going to hook people.

Josh Felber:        Right. Yeah. No. That makes sense because I know from a visual standpoint it’s a lot, especially the cover image of it and everything, kind of like the VHS or the DVDs or whatever.

Jack Davis:           So important. So important.

Josh Felber:        Is that cover images with a lot of visual, with a lot of … You know, like, “Oh wait. What is that?”

Jack Davis:           I would say to give a little few secrets because I’m happy to be on this podcast and I was happy you invited me, you have to lighten that image because on the phone the contrast of images that feel brighter stands out more.

Josh Felber:        Okay.

Jack Davis:           If you’re not turning up that contrast way up and trying to make sure it’s not just visual as visible as possible, you can’t take for granted visibility. Really putting a lot of lighting, a lot of focus into the lighting of the thumbnail matters almost as much as that focus into it being an interesting powerful image that brings people in.

Josh Felber:        Okay. Yeah. No. It makes sense. I can see that for sure because if you’ve ever edited on your phone and you’re editing images and everything by sliding you’re like, “Oh a little more contrast, a little light.” You’re like, “Oh, it does stand out more.”

Jack Davis:           It makes a huge difference and you can’t take that for granted.

Josh Felber:        Awesome. Awesome. That was one of the things too even from my shows alone is a lot of times we will cut right to the intro and stuff like that, but taking that 10 second really cool, one of those idea clips and dropping that right at the beginning and then segueing into the intro and the full video and everything too. We’ve been testing that and it’s interesting we’re going to start seeing some of the data here pretty soon to see where we’re getting more engagement and stuff like-

Jack Davis:           You’re going to take that and you’re going to make your content even better so.

Josh Felber:        That’s right. That’s cool how you guys are doing that to really maximize Crypt and to do that. Tell me, what have you guys really applied obviously with some of the video content but you’re seeing 80 million views. You’ve created millions of followers on social media, what has been a couple, two or three things, that driving pieces for that success?

Jack Davis:           That’s a great question. I think the first driving piece in terms of how we built the audience, we knew what our brand was and we knew who we wanted to target.

Josh Felber:        Okay.

Jack Davis:           The best monster stories reach everyone and we feel our best characters like The Birch and Look-See can become iconic across all of culture. But we started by focusing on scary fans because we knew there was no great content for scary on mobile, on social, so we had a chance to really grab them and it’s a lot easier to build a big following when you have a passionate base. That’s what I always tell people. You’d rather start with 20,000 people who really care and are engaged in everything you’re doing, than have 100,000 people who are passively interacting.

Always focus on the people who love your brand, who are always sharing or engaging and focus on building a passionate base first and then you’ll see the growth actually comes a lot easier.

Josh Felber:        Cool. What have you guys used or found successful to really create that passion, that culture of just those rabid fans?

Jack Davis:           It’s two things. One, I really emphasize it is using the data and responding to the data in how you create content because people might not realize that you’re responding to their actions or their preferences and how you shape the content, but then they subconsciously start to like it more because you’re responding to what they like. I would say that’s the first thing. The second thing is don’t think you’re too cool to get into there, into the comment sections and interact with the community.

We’ve had our monsters like Giggles The Clown open theme parks like you mentioned so people have gotten to meet our monsters. We’ve tried really hard to always give back to fans, to do contests, to do giveaways, to host screenings, to work with … to be really … when we do do advertising to really care about the advertising content we create so they don’t feel disenfranchised. It’s really interacting with your fans on a personal level and letting them know through your content and through how you treat them that they are what drives the brand, not you.

Josh Felber:        Okay.

Jack Davis:           It’s not your preferences. I’m not the star of Crypt TV.

Josh Felber:        Right.

Jack Davis:           I’m very happy to be on your podcast today but the monsters are the star, the fans of the monsters. We make the stuff they like. It’s not about us.

Josh Felber:        Sure. Oh, yeah. No. That’s super cool. Hey, I guess where is Crypt going? Obviously you talked a little bit about you guys want to be the Marvel for Monsters and everything. I know we talked and when I read the bio, kind of VR and AR and everything kind of is what areas that’s that next digital space that a lot of companies are diving into and testing out and everything. What does that look like for you guys? Full-length features, et cetera, et cetera.

Jack Davis:           The first thing we always have to do is just create great monster stories. The great thing about Crypt is we understand and create content so quickly that when our fans like a property of ours we just go make more of it. We just finished releasing a six episode season two of one of our shows, Sunny Family Cult. Yesterday we just launched season two or a monster The Look-See. What we do is we see fans responding we’re just going to go build more of that show.

Josh Felber:        Right.

Jack Davis:           We don’t need a deal or a revenue generating deal in place first to go make more. We’ll make more having the confidence those deals will come in.

Josh Felber:        Sure.

Jack Davis:           Now, those deals do come in different forms. We’ve done long-form shows to your point. We did a show with Verizon and go90. We’re being asked for some new shows soon, which is great when you’ve got to take your best characters ad turn then turn them into 20 and 25-minute episodes.

Josh Felber:        Sure.

Jack Davis:           That’s going to be fun. We’ve also done merge. We’re going to do another big merge partnership this October. We want people dressing up as Crypt monsters for Halloween. Then to your point VR and AR and eventually podcast is absolutely key. Crypt is goals to be Marvel for Monsters. I just give you my spiel about how we need to create monster stories on social but they can grow anywhere. There are so many cool formats that exist now for people to enjoy the content they love. You have to be creating in those formats.

With AR one of our characters, Giggles The Clown, we created a downloadable mask and 100,000 people used it and shared to social media. Then there’s Giggles The Clown, and they can put themselves in the monster.

Josh Felber:        Sure.

Jack Davis:           We need to do a lot more of that. We’re going to do a lot more AR, but again VR is so important and scary and VR has such potential, so bringing our monsters not just to long form, which we are going to and we have done and we’ll keep doing. But bringing them to these new formats that are kind of like the Wild West out there.

Josh Felber:        Cool. Do you guys see yourself … Do you see Netflix taking your episodes and putting them on or becoming that scary Netflix? Like your own deal.

Jack Davis:           I think we want to be everywhere, so while I am completely open to the idea that we could monetize a show direct to consumer I never think we’ll put the entire company behind a paywall. Because if our goal is to be Marvel for Monsters well that implies reach, that implies impression and you’re going to always get the most impressions of course when something can be accessed for free. I think you could see us doing a show with Netflix and also you could see us taking one of our monsters and saying, “Hey, we’re going to spin out this property and it’s only for people who pay for it and you just go direct to this property.”

I think you can see more ways than one for that, but we’ll never put the whole company I think behind a paywall, but we could suddenly unbundle individual IPs of ours to sell direct [inaudible 00:22:32].

Josh Felber:        Cool. What’s it been like for you growing the company? Obviously you went from you and a couple of initial people to seven to 20 now. How’s that been?

Jack Davis:           It’s a challenge. I’d be curious to hear your thoughts on scale [inaudible 00:22:48] having talked to so many successful entrepreneurs and being one yourself, you’ve got to scale habits and that can be really hard.

Josh Felber:        Sure.

Jack Davis:           How do you scale habits in a way that that everyone is working with the same type of dedication and discipline of the initial team? Also, you have to scale culture and scaling culture can be incredibly difficult because how do you make sure that little special bubbling passion that existed when it was just you doing this, extends that you have a bigger team now? I feel very lucky. We have a great team here at Crypt, but I would say scaling is a unique challenge from everything to habits, to culture, to workflow, it’s tough.

Josh Felber:        Davis, it’s funny because we had this … it was on a podcast earlier and had a similar conversation about as you’re growing at such a consist rapid pace to make sure you’re finding the right people that match with your culture as well as the right people that want to work and hustle and help move that vision forward is definitely challenging.

Jack Davis:           People are everything. If you don’t have the right people you have nothing. I think the thing entrepreneurs must do in terms of letting go of your ego in a sense you can’t figure it out yourself. If I wanted Crypt to be a one-person show it would fail. It takes a lot more than me, the vision is bigger than me. You need to create a great team who’s just as excited as you are because the only way the company grows to its potential is having 20 people locked in, excited, getting the best of their potential. Not just one person trying to be the superhero.

Josh Felber:        For sure. No. I definitely agree with that. We’ve got a little bit of time left. What would you say has been your biggest driver for success overall?

Jack Davis:           That’s a great question. I love that question Josh. I would say the biggest driver for success is I have two really great parents who always dedicated so much to me and sacrificed for me, and I want them to feel like I didn’t just take all their hard work and be lazy and sit around and take advantage of it. That I went and tried to make something of my own and build my own company and build my own life. By that same notion I have an amazing lovely girlfriend who we’ve been together for a long time, four and a half years.

We’ve got a long time of being together in front of us too and I think that you have to just work from a place of love and think about all those people who believed in you.

Josh Felber:        Sure.

Jack Davis:           Who loved you and supported you and that’s what I work for. First and foremost there’s my girlfriend and my parents. I have two amazing sisters. I mean, my partner, Eli Roth. This guy is a big success. He co-founded this company with me. He took a chance on me. Jason Blum, massive success, took a chance on me. So I think about my family. I think about those first partners and Eli and Jason, my current investors, Lerer Hippeau and Advancit Capital and NBCU. You think about all those people who supported you and that just drives you because you don’t want to make them feel wrong for supporting you.

You think about all the great help and advice they’ve given you and you want to pay that back. Then eventually once you’ve paid it back, you want to pay it forward to other people.

Josh Felber:        For sure. No. That’s awesome. It’s really cool to hear how you’ve grown, what you’ve built and what drives you to move Crypt forward, yourself personally forward and everything else. Where can people go find out and watch shows and engage with you guys and learn more about monsters?

Jack Davis:           You can find us everywhere. You probably watch content Facebook/CryptTV. Our show page CryptMonsters@facebook.com/CryptMonsters. Instagram.com/CryptTV. Find us on YouTube. Our YouTube we just started in October and it’s really growing, almost at half a million YouTube subscribers.

Josh Felber:        Wow! Awesome.

Jack Davis:           YouTube.com/CryptTV. That’s two Ts. It’s C-R-Y-P-T-T-V. Anyone who wants to reach out to monsters personally, not that you will, but I always like to talk to the entrepreneurs. I’m sure you have many great future entrepreneurs who are being inspired by your podcast Josh. I’m on Twitter @NotJackDavis because look at me I’m so funny @NotJackDavis. You can email me at jack@crypttv.com. I always love hearing from people so.

Josh Felber:        Cool. Awesome man. Then what’s one last thing you want to leave our audience with before we have to jump off here?

Jack Davis:           The best monsters change culture and actually bring us closer together. Scary to us here at Crypt isn’t a type of content. It’s an emotion, and it’s emotion that every human being feels and we are working so hard to create that next great culture changing monster story that doesn’t just scare you, but actually brings everyone a little closer together.

Josh Felber:        Cool man. Well, Jack, it’s such an honor. I really appreciate your coming on Making.

Jack Davis:           What a great time. Thank you for having me Josh.

Josh Felber:        Yeah. No problem. It just spending your time here, sharing what’s got you to where you are today so an honor to have you on Making Bank.

Jack Davis:           Thank you Josh.

Josh Felber:        For sure. I am Josh Felber. You were watching Making Bank, get out and be extraordinary.