Finding Our Purpose with Guest Perry Marshall: MakingBank S1E46

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Summary

Creation versus evolution.

Whether you own an unshakable believe in a particular organized religion, or don’t buy into any of the commonly prescribed faiths, many of us can at least agree there issome sort of higher power.

A force (to borrow a term from Star Wars) that influences and permeates everything we do.

A belief that enables us to move forward every day, no matter the ups and downs we face.

An inspiration that allows us to seek out something greater than money, or fame, or glory…

…something that gets us out from that desk and into the world so we can enjoy life rather than be slaves to our success.

But don’t be fooled, this isn’t going to be an easy conversation—this is a difficult topic to broach.

People get really uncomfortable when the conversation shifts to discussions of faith, and higher powers, and moral obligations to our fellow humans.

But the reality is we need to dive headlong into this subject, uncomfortable though it may be, because it’s through this subject that we can start answering much more important questions:

What was I put on this Earth to do? What great purpose is mine to fulfill?

Because when we start answering those questions, we start making real, impactful change in the world that surrounds us.

Which is why we are fired-up to invite today’s guest, Perry Marshall, onto Making Bank.

Perry is an author, speaker, and world-renowned business consultant with a penchant for success that’s derived from a willingness to look at big topics—like evolution versus creationism—just a little bit differently. During the interview, Perry will explain why now more than ever entrepreneurs are feeling the pressure of evolution, and why that pressure inspired him to write his latest book, Evolution 2.0.

Listen as Perry shares a slew of powerful insights, including:

• How to radically pivot careers with ease and success
• Why pressure plus time is the catalyst for transformative change
• How to develop a primal, gut-level feel about what’s happening in different marketplaces
• Why you’ve got to be willing to occasionally embrace the nutty ideas

Transcription

I am Josh Felber and you’re watching Making Bank where we uncover the success strategies, the secrets of the top 1%, so you can amplify and transform your life and your business starting today. Welcome to the show. One of the things ism we’re going to dive into some crazy topic today. It’s going to have to do with Creation versus evolution. My next guest has written a whole book on this and he’s just going to really dive in deep.

Hang in there as we really get in this today. Some of you may have that belief out there that through evolution is how we got here. Some of you may have that belief out there that hey, Creation is how we got there, is how we got here on earth. We’re going to really find out more about that, but for me, I think regardless of what you believe there, we all have a belief in a higher power, somebody or something or someone or somebody that’s there watching over us.

For me I’ve accepted in my life God and Christianity and how it’s helped me through my life, whether it’s getting through different challenges, whether it’s when I was a kid being able to manage and deal with life as you’re a kid, whether through dreams or through just at school, the different challenges that you run into and everything. I think for all of us we need to have some kind of belief that’s going to help us move forward everyday, day in and day out.

One of the things that comes with all this is the ability to pass that on, pass it on to our kids, pass it on to others and bringing people into the whole mindset, the whole realm of what this is. For me it allows me to be able to follow down the same path and follow that path that allows me to treat others as I want to be treated. It allows me to connect and be true to other people as I’m being to myself.

Through all this we’ve got to have some way, some way of connecting our life together, some idea of where we’re going in life, that we’re not just here to slave away at a desk, to live on the streets. There’s a higher calling that each of us has inside. One of the things I have for myself is being able to connect and move others, move you that are watching my show day in and day out. I’ve been fortunately I’ve been blessed with a big opportunity and a big challenge to be able to spread the information through myself, through my show and into the hearts of others out there as yourself.

This is a tough and tricky topic. Some of you may watch this and “Oh, I’m not going to watch that guy anymore.” That’s awesome. You go find the right person that connects with you. Hopefully this is going to connect with the people that really need and should have this message. The ones that are called upon to do something better, do something bigger in their life. As I said, not sitting behind a desk or not stuck in your apartment trying to figure out what to do, you don’t have that direction or you’re in school right now, college maybe it is, and you just don’t know what you’re going to do when you graduate.

One of the things I would say is stop looking around you and start looking in you. What are you put here to be? What were you born for on earth? Why were you put here? I think that’s a very important question that we all must dive into and discover that answer. What is our purpose? What is going to take in our lives and allow us to be better, to allow us to serve what we were put here for?

It may sound all wooey-ish and all that, but it’s the truth. Like I said, I’m hoping this is going to resonate with some of you out there. My next guest is going to explore both sides of that and really uncover how our DNA is mapped and how that’s similar to code that is written for computers, just software for computers and everything and how our body and how our DNA within us is similar to that software code.

We’re just breaking into the tips of the iceberg on how to hopefully modify it, help modify some of that code to help us stick away from diseases and things that are destroying us. When it all comes down to it is ask yourself that question, what was I put here on earth for? How can I go out and serve and help other people and transform other people’s lives based on that reason, why I was put here?

I’m going to challenge you after watching this video to go out and explore and dive deep into yourself and pick up some different reading material that is going to help move you forward, help you come to your understanding and help you find your breakthrough in your life. Then let me know. Send me message whether it’s via email, whether it’s via Facebook, whatever it is and let me know what you found out and now how you are going out to transform the world and your life as well.

Again, up next we have a really exciting guest. We’re going to get in there deep with Perry Marshall. It’s kind of crazy because he wrote the 80/20 Rule book and now he’s got a whole other book on evolution and Creation coming out. I want you to get out there and look for that today. When we come back right after this break we’re going to connect up and talk with Perry Marshall. I am Josh Felber and you are watching Making Bank and we’ll be right back.

Josh Felber: I am Josh Felber and you’re watching Making Bank. I’m excited today. We actually have an awesome guest with me. I’ve read his 80/20 book and I’m just really excited to bring him onto the show. This is Perry Marshall. He’s an author, a speaker and an engineer and a world renowned business consultant out of Chicago. With over a decade worth of research he brings a fresh perspective to over 150 year old evolutionary debate.

His book Evolution 2.0 harnesses communication, engineers outside perspective to reveal a century of unrecognized research and discoveries. Perry’s work in the digital communications and control systems, acoustics and eCommerce brings an insight to the questions about nature and science. He also has a degree in Electrical Engineering and has consulted for over 300 industries. Perry, I’m glad to have you on the show because I’m really excited to see how with what you’re doing, your new book, how we’re tying this all together as entrepreneurs to move our businesses forward and raise out game. Welcome to the show.

Perry Marshall: It’s great to be on Making Bank. Thank you, Josh. It’s fantastic to be here. It’s an honor. I know you’ve got a huge following and lot of people that pay attention to what you do. I was telling you just before we got started, people ask me, “Okay, so you started out as an electrical engineer and then you were designing speakers and now you’re this Google AdWords guy. Then there’s this evolution book. Does this make any sense?”

Well, actually it does. Hopefully in a few minutes here we’ll kind of tie it all together. One thing about entrepreneurs is especially now more than any other time, man, you’ve got a gun to your head and you better evolve fast, right?

Josh Felber: Right. Oh yeah.

Perry Marshall: Because the 18 months ago formula does not work now. What works now won’t work 18 months from now because we’re in this hyper-evolutionary space. I started finding that my experiences with how people evolve and develop ideas and the unpredictability of it all, it actually, I really needed to tie it all together I guess I would say. I’m really excited to just dig in deep and see where we go in the next 30 minutes.

Josh Felber: Awesome. That’s what I’m really interested in seeing. With Evolution 2.0, can you give us a little background on why you decided to write that book and just an overview on that?

Perry Marshall: Yeah. Well you know, it’s not a business book. It really is a science book and it really does dig into this question, because everybody has had the argument. Everybody has heard the discussion, Creation, evolution, where do we come from and all of that. What I’d like to do today is actually paint you a picture of how yes, this is relevant, this is a question that you can get to the bottom of. There are some marketing lessons in what I needed to do to tell the evolution story. There are some evolution lessons that I learned from the marketing world and that it all kind of ties together from an engineer’s perspective. I’m actually going to make the audacious claim that we can tie all this stuff together in 30 minutes. Let me …

Josh Felber: Compress it, right?

Perry Marshall: Let me take a crack at this. I studied engineering because when I was in high school I became an absolutely rabidly addicted crack addict audio equipment geek.

Josh Felber: Nice.

Perry Marshall: I actually had a business in high school selling speakers and I had a brand that I was selling in a local showroom at an audio dealer when I was 17. I could actually make speakers that competed with the major brands and all of that. I got to get to the bottom of this. I knew, I had all these magazines and books and handy dandy formulas, but I knew that I didn’t really understand it.

What I knew was, and entrepreneurs totally know what I’m talking about. You look up something in the book and you plug it in and it seems to work and you don’t really know why. It makes you nervous that you don’t know why. Right?

Josh Felber: Oh yeah.

Perry Marshall: Right? That was the feeling and so I went to engineering school. Then I designed speakers for Jensen for a few years. Then I got laid off and I went into sales. I thought well, this shouldn’t be very hard. These guys aren’t very smart. Wrong. It was two years of bologna sandwiches and Ramen soup.

Well, the thing that made things turn around was I stumbled onto the world of direct marketing and my way of explaining direct marketing is it’s the engineering of sales. Okay? I buy this traffic, whether it’s sending out letters or Facebook or wherever. I put money in the slot. I get eyeballs. The eyeballs, some of them respond and then there’s steps and more steps and more steps. Eventually the cash register rings and eventually I get a lifelong customer and it’s all process control.

I worked in process control in my engineering career. Oh okay, this makes sense. In fact I’m reading sales letters and I’m going, “So this is what I’m supposed to do when I get in front of a customer. This is what I’m supposed to say. There’s supposed to be a headline. There’s supposed to be an opening paragraph. There’s supposed to be a USB. There’s supposed to be a guarantee. There’s supposed to be call to action. Oh, I get it.”

Josh Felber: Sure. Now it’s all coming.

Perry Marshall: I can read it and then oh, it’s in my brain and seriously, this was how I started eating. Seriously. It didn’t happen a moment too soon either. The credit cards were, we were drowning. Well, are we going to have to move in with Laura’s parents? You know?

Josh Felber: Right. As an entrepreneur we’ve all been in that position at some point. It’s definitely resonating there for sure.

Perry Marshall: Right. Well, all right, so I’m going to tie this back to evolution pretty soon. Well, fast forward a few years and I discovered Google AdWords. Well, one way … I’m going to kind of assume that everybody here listening at least knows what it is and they probably have some idea that you test lots of ads and 2% of the advertisers get 50% of the traffic. It’s very Darwinian, right?

Josh Felber: Correct.

Perry Marshall: It’s ferociously competitive. This was the coolest thing since sliced bread because you could just put things and you could test all these things. Well, I go on to write the world’s best-selling book on Google Advertising or even internet advertising in general and I end up teaching hundreds of thousands of people how to do this.

What it is, it’s accelerated intelligent Darwinian evolution is what it is. Google’s job is natural selection. Google’s job is to figure out as fast as possible what’s going to make it, what’s not. Serve up the good stuff, eliminate the bad stuff and make as much money as they can make, give the audience as much relevance. I loved how ingenious their thing was because they would reward you for writing better ads and better copy.

It’s like well, you can spend more money or you can write a better ad. Your choice. Whichever you want to do. I do this and I develop, and I think you can really relate to this, a real primal gut level feel for what goes on out there in that competitive marketplace, right?

Josh Felber: Right.

Perry Marshall: I’m in and out of hundreds of people’s Google accounts. Do this, do that, fix this, fix that, move this over here. It’s all so fascinating. It’s like a video game, it’s like this addictive video game where when you win lots of money comes out of a little shoot on the side of your desk. It’s like pretty money. It’s like owning an ATM machine. All right, so that was the magic carpet ride. All right, so let’s switch topics for a second.

Josh Felber: Hey Perry, real fast, we’ve just got to cut to a quick break. This is I think a perfect time to wrap it up here for a minute. Awesome. I am Josh Felber and you’re watching Making Bank. We’re here today with Perry Marshall and we’ll be right back.

Speaker 4: Now you can get your healthy super foods in one drink with no shopping, no blending, no juicing and no cleanup.

Josh Felber: I am Josh Felber. Welcome back. You’re watching Making Bank and we just finished an awesome piece with Perry Marshall on how he went from building speakers to creating and teaching people how to massively go out and crack the Google Ad network. Perry, welcome back to the show.

Perry Marshall: Hey, it’s great to be here. I love the questions you’re asking today. Weird stir fry of everything.

Josh Felber: What’s interesting too is I’ve met two other people and they’re specifically around the Google area. One guy used to work for Google for a long time, but he has an engineering background. Another guy, same exact thing, so it resonates with what you’re saying about with your engineering background and it makes sense to me how that kind of ties together from that perspective. He was telling me how he sees things all laid out and how these all different pieces interconnect. It’s so cool listening to you. I’m like man, that just sounds like that conversation I just had recently.

Perry Marshall: Yes. Yeah, engineers love Google because it makes total sense. Well, so here’s a funny story. My younger brother graduates from seminary with a Masters Degree in Theology. He moves to China. He’s teaching English part of the time and he’s a missionary part of the time. He’s there for four years. At the end of the four years he’s almost an atheist, okay? We’re having an argument and I’m in a bus in southern China and he and I are arguing.

I’m like, “Oh come on, Brian, you don’t actually think … Look at the hand at the end of your ar,. Now this is a nice piece of engineering. This is really sweet.” I go, “You don’t think this is a result of accumulated random accidents do you?” He’s like, “Hold on buddy, yes I do.” Then he explains why.

He gives me the traditional, usually Darwinism explanation. Now I didn’t really buy that. However, however, I knew that I didn’t know. Okay? Most people are just going to kind of make a gut level judgement and move on, but I couldn’t. I was like, “Well, I actually know that most biologists would probably agree with him more than they would agree with me and I don’t really know.” It was one of those obsessive compulsive things. I know that you probably don’t have anybody in your audience with any of that affliction. I’m like, “I’ve got to find out. I’m going to find out. I’m going to find out.” I went down the rabbit hole.

Josh Felber: Oh wow.

Perry Marshall: I’m spending 300 bucks a week on Amazon buying all these books and I’m surfing the web and I am seriously spending anywhere from one to three hours every day trying to get to the bottom of this. I’m just going crazy. I’m like, “Okay, so all right, the falcons are flying around and every now and then there’s an accidental mutation and there’s copying here in the DNA. Is it going to actually make it better?”

I’m like, “Well, I don’t know, but I know what it’s like to get to the bottom of engineering stuff. I know the difference between what I knew about building a speaker before engineering school versus what I knew after engineering school.” I know completely how the thing works. I could dig the copper out of a copper mine and build the thing from scratch literally. I understand it that well.

I said, okay, if I could understand what’s the evolutionary principle that well, then I could get to the bottom of this. Well, here’s when it all clicked. All right, so here’s another little chapter of my life is I wrote an ethernet book. I spent six years. I said process control. I was in that industry and I wrote this ethernet book for process control engineers. What I found out was the digital code in DNA is scary, scary similar to the digital code on your ethernet cable.

Josh Felber: Wow.

Perry Marshall: Okay? The parallels, I could make a list of 15 things that are really, really similar, okay? Well, there’s a million codes. There’s the ethernet code, there’s HTML, there’s PHP, there’s JavaScript, there’s all this stuff. There’s Excel spreadsheets. All the codes that we know where they come from are designed. There’s one code we don’t know where it came from. It’s called DNA. We don’t know any codes that aren’t designed, so it sure looks like there’s a design here.

Josh Felber: Sure.

Perry Marshall: Okay, but what about evolution? Well, okay so Josh, have you ever split test ads?

Josh Felber: Yes.

Perry Marshall: Yes. Probably almost any marketer I know has done this, right? Well, what do you do? You’re like well, do I say easy or do I say cheap? Do I say buy one get one free or do I say 50% off? You try all these different things. Okay? You don’t know what’s going to work and your best guesses are sometimes nutty and what actually works is very unpredictable. Here’s one thing you don’t do. You don’t accidentally throw in a bunch of gibberish on your keyboard.

You don’t use a random letter generator. It has to be in English. It has to make sense. Well again, I’m giving you the super fast, super short version, but here’s what I found out, and not many people know this, cells edit their DNA. When they do it they edit it obeying linguistic rules and they make rearrangements that are modular and Lego-like. They’re not random, they’re not accidental, they’re not copying errors.

In fact cells have this huge machinery for eliminating and correcting copying errors. It’s very similar to the machinery in your internet router that fixes broken packets and stuff, okay? The reason you have to finish your antibiotics, like the doctor says, “You finish this bottle,” right?

Josh Felber: Right.

Perry Marshall: You don’t take half of it because you’ve got to kill those suckers dead. If you don’t kill those suckers dead, what they will do, they will reach into their Swiss Army Knife bag of tricks and they will borrow code from each other and they’ll do all this stuff. It’s like jazz improvisation and they will substitute things that don’t work for things that do. It’s very similar to testing Google Ads. Not sure what’s going to work here, but something is going to work.

The bugs will become superbugs and then the antibiotic doesn’t work anymore. You only have to do one or two Google searches to find out the scientists are really concerned. What happens when this antibiotic stops working? What happens when that antibiotic stops working? What is going on is very, very, very smart. In fact a cell can do more programming in 12 minutes than a team of software engineers can do in 12 weeks.

Josh Felber: Wow.

Perry Marshall: Okay? Nobody was telling the story, nobody. If you went to the bookstore and you wanted to find out about evolution, here’s what you found. You found either atheist zealots telling you that evolution is based on random copying errors, it’s accidental, it’s purposeless, there’s no rhyme or reason. It’s just billiard balls banging around the universe and survival of the fittest solves it all at the end of the day.

That’s one story. Or you go on the other side of the aisle and God did it, Creation, intelligent design, evolution is a hoax. Here’s all the reasons why evolution is a hoax. These two sides are just completely talking past each other. Okay?

Josh Felber: Right.

Perry Marshall: Here’s what I found out. They’re both right and they’re both wrong. Evolution is not a hoax, but it’s not accidental either. It is not accidental. It’s like Google Ads. Now I know somebody is going to say, “Well yeah Perry, you do Google Ads. This is how you think the world works.” Well, I’ve seen a lot of things evolve. I’ve been doing engineering for 30 years and everything evolves basically the same way.

It’s this chaotic process of trying stuff. Not just trying anything. You don’t just stand on your head and try to speak Swahili, right? You go through a Mastermind group and you trade the best ideas that anybody could come up with to apply to your specific situation because you only get so many chances. This is in fact what is going on in biology. It all operates on the same set of principles.

If the word evolution always sounded to you like this kind of distant, impersonal kind of meaningless philosophy kind of thing, that is just so totally wrong. The world needs, Mother Nature is so purposeful. Here’s what I really got convinced of is that every problem we’re trying to solve has already been solved in nature. We just have to go look and see what nature does.

For example, my friend Richard Koch, he wrote the original 80/20 book. He’s got this other book called The Natural Laws of Business. In that book he talks about all of these different things in science and how they apply to business. It’s a brilliant book. When I’m stuck on stuff I don’t even usually read business books. I go look for other stuff from other fields that I can steal.

Josh Felber: Right, okay.

Perry Marshall: This is in a nutshell. I ended up writing this book Evolution 2.0. I’ll tell you another little marketing tidbit and then I’ll bounce it back to you.

Josh Felber: Definitely.

Perry Marshall: This whole thing of well, all the other codes are designed. We don’t know where DNA came from. I actually spent several years trying to figure out how do you present this to people in a useful and compelling way? Well, I would find that if people were on a certain side of the aisle they would go, “Well sure it’s designed. I believe that. I believe in God. Sure, no problem.”

Then there was this other group of people and they wouldn’t really accept the conclusion and what I figured, I realized there was a big marketing insight. This is kind of an advanced thing, but I think it’s actually really basic, is that they say you can lead a horse to water, but you can’t make him drink. You can’t force people to a conclusion, but you can give them a question.

Questions burn holes in people’s brains. Here’s what I ended up doing and it ended up being a really valuable and insightful thing. What I did was I put together a technology prize. I understand you’ve actually worked a little bit with Peter Diamandis?

Josh Felber: Yes, yes.

Perry Marshall: Right?

Josh Felber: Yup.

Perry Marshall: Okay. Now what Peter did was really brilliant. He said, “I’m going to put a 10 million dollar challenge together to get somebody to solve the space flight problem.” Ten years later Paul Allen spent 25 million dollars to win a 10 million dollar prize, which I think is fabulous, right?

Josh Felber: Right.

Perry Marshall: I said, “I’m going to put a technology prize together for this.” Instead of telling them that DNA is designed, I’m going to say I’ll pay you a whole bunch of money if you can show me any code that’s not design. All you need is one. If you can do that, that would actually be one of the biggest scientific breakthroughs of the 21st century. I organized a private equity investment group and raised some money. I’ve got a three million dollar prize now.

Josh Felber: Impressive.

Perry Marshall: I’m still working my way up, but three million is a good start. It’s at NaturalCode.org and if somebody can generate a code without cheating or designing one which would absolutely be necessary to have the first cell. You have to have some way of having code. You have to have DNA. If they can do that, then just because they can do it I’ll write them a check for 100K, but if we can patent it then we’ll buy the patent from them for three million bucks.

Josh Felber: Nice.

Perry Marshall: This is a much better way to approach the question marketing-wise because it doesn’t force people to agree with me. It just acknowledges an unanswered question. What it also does is it honors science. A scientist can’t go, “God did it. That settles it. Let’s go out for lunch.” This is actually, what I just said is actually a really important part of this whole clash between the two sides because it’s a philosophical difference and science is actually where it meets in the middle.

What I find, that the people on both sides are actually making up science that’s not true. They’re cutting a puzzle piece out with a piece of scissors and sticking it in instead of finding the real puzzle piece. You can’t do that. It’s cheating. This is why most people find this whole debate to be very disingenuous. There’s something smarmy about this whole argument. I don’t know, but I don’t know. I don’t like that guy and I don’t like that guy either, you know?

Josh Felber: Right. Yeah.

Perry Marshall: This is how a lot of people feel about it. I think for people that like science and can appreciate connecting the dots between business and science or between your cell phone and the antibiotics that you’re taking, it all fits together. I believe everything is connected. It’s all operating on the same set of principles. There’s my story in 20 minutes.

Josh Felber: Awesome. No, I think it’s definitely, I see how it makes sense. It’s relevant especially as entrepreneurs knowing I guess knowing from what you believe and then also being self-aware, the more self-aware you are. It’s funny, I just had a good talk with Gary Vanynerchuk last week and we were talking about self-awareness. I think this helps open up people’s eyes and gives them a whole other way to really connect those two sides of the spectrum as you mentioned, for sure.

Perry Marshall: Here’s a statement. You don’t have to believe it, but go chew on this for a while. Evolution requires self-awareness.

Josh Felber: Right.

Perry Marshall: Now, humanly speaking I think probably we could all agree on that. I would like to suggest, I can’t prove this, I don’t know for sure, but I have a suspicion that all cells are on some level self-aware. If you watch a YouTube video of the white blood cells going and eating the germs, watch them. Just watch that. Watch that and go, “Well, is that just like a chemical reaction? Or is there something very intentional going on there?”

I think there’s something very intentional going on there. I think living things are much more sophisticated than most people have ever given them credit for. In some ways the lady that works in her garden I think may have more respect for nature than the scientist who’s doing experiments in a lab.

Josh Felber: Yeah, that would be true. It makes sense because you’re working with living things.

Perry Marshall: I think we can learn a lot from nature. As a kind of an unrelated note, I think most modern people don’t spend enough time in nature. If I could give anybody a suggestion of one thing you ought to do this year is ditch your cell phone, ditch your laptop. Go hiking, go to the mountains, go on a kayak or something and spend some time with actual nature. When I do that it is so restorative. You can learn about nature in a science book. You can also learn about nature by being there. That’s a way that I suggest.

Josh Felber: No, I think you’re right. As technology advances, owning your own business a lot of times you become trapped in that cycle and you’re not able to get out and experience the things that you created the business for in the first place. That’s one of the things I try to talk and work with entrepreneurs on is putting that down.

I know for myself personally just trying to take our kids and get out, and they love hiking and they love getting out in nature so it’s cool because it helps force that. Okay, I know I want to go do that and we go take that time and spend with them out in nature. It makes a huge difference from a personal standpoint on how you feel and then being able to come back and reconnect and interact and do the things that you do best.

Perry Marshall: Yeah. That’s really high on my list and I make time to do that. I hope other people will. I think also your creativity really starts to loosen up. You’re hiking up the mountain and all of a sudden you have a little insight. Hopefully you’ve got some way to write it down or not lose it. We have a little waterproof paper pad in our shower and I actually use it. It was a birthday gift. This is a good idea. The best ideas usually come when you’re not expecting them.

Josh Felber: That’s the truth for sure. Well awesome. I’m excited to definitely dive into your book. For sure picking up a copy of that after today’s show. That stuff always interests me. When I was a kid in high school I started my first computer company so I was always kind of that techie kind of geeky kid. Figuring and learning things out, for sure.

Perry Marshall: Anybody who gets the digital age that we live in will get this book. Most of it is about okay, this is like this. This is like … You know.

Josh Felber: Sure.

Perry Marshall: A gene is like an ethernet packet. In fact it’s really scary how similar they are. There is stuff in cells that we thought we invented 60 years ago that had been there for three billion years and they’re absolutely ingenious.

Josh Felber: Wow. That’s pretty amazing.

Perry Marshall: Cool stuff, man.

Josh Felber: Yeah, it is for sure. Well, I really appreciate you coming onto the show today. I think our audience of Making Bank entrepreneurs should really see some insight and make those connections so I’m glad that you were able to really put those pieces together for us today.

Perry Marshall: Thank you, Josh and hey, best wishes to you. Pounding some stupidity out of the world and trying to bring us to a higher level of self-awareness. Good on you.

Josh Felber: Cool. Thanks again, Perry.

Perry Marshall: Thank you.

Josh Felber: I am Josh Felber and you’re watching Making Bank. Thanks for being with us today and get out and stay being extraordinary.