GETTING ON TV WITH GUEST CLINT ARTHUR: MAKINGBANK S1E31

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Summary

How do you break free from obscurity?

With all the noise in the world today—social media, email marketing, traditional advertising—how can any entrepreneur stand out as a voice of authority and credibility?

By becoming a celebrity.

Celebrities are people who have put time and effort into becoming recognizable, gaining exposure, and being seen as a voice of authority.

In this episode of Making Bank, you’ll learn about how to share your message and magnify your voice through media exposure. You’ll learn the best tips for booking TV appearances, and making your voice stand out…

…and you’ll learn it from one of the very best, Clint Arthur.

Clint’s created celebrity for himself and hundreds of students by booking TV appearances. He’s gone from local TV in Mississippi to the Today Show –and he’s going to tell you how to do the same.

Listen to hear Clint talk in-detail about:

·        Giving up on his dream on the night of the millennium

·        How he booked himself over 60 TV appearances

·        Going from Biloxi, Mississippi, to the Today Show

·        How to become someone that people look up to

·        Making your marketing stand out by positioning yourself as a celebrity

·        How to successfully book a TV appearance

·        Why resourcefulness is everything

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Transcription

I am Josh Felber. You are watching Making Bank on  Advisor TV. Today is awesome. We’re talking about how you can break free from  obscurity in your business, in your life. As entrepreneurs, maybe you’re  looking to just get your name out there because you want to share your  message. You want to share that passion that’s burning down deep inside you.  How do we do it? There are so much noise. There are so many things happening  right now on the internet. There’s social media, yeah, with YouTube and  Twitter and Facebook and Instagram and ABCD DEFGs social media companies that  are popping up every few minutes it seems like, so how do we get out there?  How do we break free of obscurity and make ourselves known as well as add  credibility to what we’re doing?

One of the best that I found for myself is through  getting on TV, through getting in the news and being able to connect with  this people that are at there. When you can get yourself on a news channel, a  news station, even if it’s for 10 seconds, 3 seconds, whatever it may be that  you get to say a couple of sentences about what you’re doing and who you are,  that’s going to add tremendous credibility to what you’re doing, to who you  are, as well as help break you free from obscurity and everything that’s  happening. We can post on social media. We can have a million followers,  shoot videos all the time, but the best way, the fastest way to shortcut it  is to get on TV.

I know you’re thinking, how do I get on TV? What is my  message have to be? What do I need to say? Who do I need to call? How do I do  all these? The best way that I found is you have to have a great message. You  have to have a great story that the news is going to want to pick it up, that  they’re excited to pick that up.

One of the really cool things that happened for me  several years back, I owned several crossfit gyms as well, and it was really  cool. We were running a fitness program to help people come in, lose the  weight, to get healthier and everything. It created a lot of buzz, a lot of  interest, a lot attention it attracted. We got picked up by several different  news stations. I think it was like ABC, FOX, NBC, CBS for our story and what  we were doing. It allowed us to share our message with more than just our  local market. Hopefully, share our message with other people, other States  that own fitness gyms or that may have been thinking, hey, I would love to go  out and lose this weight or get healthy or get my cholesterol down. It gave  them that inspiration to take action, to get out and do it.

To do this, it takes some hard work. You can’t just  think, oh, cool, I got a great message, and automatically the news station is  going to come running for you. You have to go after and pursue them. One of  the first things that we did is we sent out press releases. We wrote up a  press release and had somebody edit for us. We made sure it sounded really  good, and sent it out digitally all over the internet. Then the second thing  we did was call all the different radio stations, news stations, things like  that and get their fax numbers. There are still people that have fax numbers,  and a lot of times those go to their press room to the editor who looks at  the different things that come in and determines what’s news worthy and  what’s not news worthy.

We start sending out all of our press releases to all  these different fax numbers and some were emails, but that helped get some  attention, because most people aren’t sending faxes these days. They’re  emailing. They’re text messaging, and that sort of thing, and so that gave us  a little extra added advantage because it came across, people are able to see  it, and we started getting some phone calls back. Then when we got picked up  on one news station, then several others picked us up as well because they  wanted to share that message and spread that message and be able to get it  out there.

What did that do for us? What did that do for the gyms?  It was cool because it gave us added credibility of really who we were. It  didn’t directly drive a lot of new business because it was in other places  outside of our area, outside of our State even, but it provided more of  awareness, and it was a cool way for us to get our message out there and then  help other people to create value for other people.

That’s what I want to challenge you and have you, what  is your story? What is that message that resonates with the media, with the  news that you can connect with other people to deliver massive value, to  create huge levels of value for other people by watching you and watching  your segment for that? You really got to take the first step and figure out  what that is, then once you have that, start to create a lot of buzz, a lot  of excitement, a lot of energy around it with results. Then take those  results with your story and then combine those and that’s what’s going to  start to create that news worthy attention that you would then deserve.

How do we do all these? There’s a whole process in place  that can make it happen as well as my next guest, Clint Arthur has been able  to do this. He’s been on news stations all over the United States, being able  to share his message. From his struggle coming up to starting his business  and then being able to have himself placed on almost every national news  station across the United States is huge. When Clint comes on here, he’s  going to share his story, how he does it, and how you can do it as well to  break free from obscurity, make yourself known, and start catapulting  yourself and your business and your life towards success. I am Josh Felber.  You’re watching Making Bank, and we’ll be right back.

Welcome to Making Bank. I am Josh Felber. I’m excited  today. I have Clint Arthur with me. Clint, welcome to the show.

Clint Arthur: Thanks man. It’s been a long road since I graduated from  the Wharton Business School. I’ve been an entrepreneur for 15 years. I  recently won the GKIC Info-Marketer of The Year Award from Dan Kennedy. I’ve  been helping a lot of people transform their entrepreneurial careers by  becoming celebrities on local TV news and talk show interviews. Amazingly,  I’m so grateful that my fans promoted my newest book, Break Through Your Fear  of Public Speaking on Local TV all the way to number 1 on Amazon. I’m excited  to share a whole lot of ideas and strategies for your audience to completely  transform their careers today in this podcast.

Josh Felber: Awesome man. We got entrepreneurs on the line with us,  and they’re excited to pull some more information from you. Tell me a little  bit about your background. What got you started as an entrepreneur? Did you  start when you were just a kid or did it happen later in life?

Clint Arthur: Well, to answer this question, really the question is  where were you on December 31st 1999? Were you partying with family and  friends? Were you at the ATMs getting Y2K money at, were you? I remember my  girlfriend had all these crisp $5 bills. That was her Y2K money.

Josh Felber: Nice.

Clint Arthur: I was a taxi driver on that night in Los Angeles,  California, and even though I was hanging out with hundreds of people, I  still felt like I was totally alone because they were in the backseat of my  cab. Where to sir? I would drop them off at their fabulous parties and go  look to hustle my next fair. I don’t really think this really counts as being  and entrepreneur. Being a taxi driver, while it is entrepreneurial, it’s not  really being an entrepreneur.

Josh Felber: It’s what you wanted, really.

Clint Arthur: When that night is all over, I went back to the little  boat I was living on in Marina del Rey and count my money. I’m laying there  in my bunk under my heavy down comforter wearing all my clothes, because  there’s no heat, electricity, water or toilet facilities on this boat. It’s  basically the cheapest way to survive in LA.

Josh Felber: Sure.

Clint Arthur: It’s 282 a month all in including parking. I’m there  counting the money. I got $513 for driving a cab on New Year’s Eve of the  millennium. I felt like the biggest loser in the world, because one of my  fraternity brothers at that point was already a director at Goldman Sachs making  millions, and I was the pledge master when he was a pledge and here I was.  I’m like, what the heck am I doing? I’m a graduate at Wharton Business  School. I studied with the greatest writers. How did this happen to me? How  did I become a taxi driver on New Year’s Eve of the millennium? How could I  ever get out of this? How can I get out of this ditch in my life?

Josh Felber: Sure.

Clint Arthur: That night, I gave up on my dream. I have been pursuing  the Hollywood dream for 13 years, and that night I burned all 30 of the  screenplays and the books that I had written. I swore an oath I was never  going to write again and that I was going to just devote myself to  transforming who I was and how I was showing up in this world so that I could  fulfill my potential. I did everything man. I did fire walking with Tony  Robbins. Did you do that?

Josh Felber: Hell yeah, 1994, man.

Clint Arthur: Wow.

Josh Felber: Dallas, Texas.

Clint Arthur: Wow.

Josh Felber: Yeah.

Clint Arthur: All right. Well, I did it in 2001.

Josh Felber: Awesome.

Clint Arthur: I did Toltec Wisdom Studies with Don Miguel Ruiz. I did  men’s power circles. Everything you could possibly do to transform, I did it,  and sure enough, things began to change. I got out of taxi driving at the end  of 2001, and it took me that long, yeah. I got into the gourmet food  industry. I started a butter company of all things.

Josh Felber: Oh wow. Okay.

Clint Arthur: I started making money right away, and then I met an  amazing woman. She believed in me more than I even believed in myself. She  encouraged me to get into real estate. Throughout the 2000s, I was getting  fat and happy on butter money and real estate money.

Josh Felber: Nice.

Clint Arthur: I was doing good. It came to be 2008, September, I was  at a men’s self help campfire, it’s like the self help group, and the shaman  points at me through the yellow and orange crackling flames in the fire and  goes, “You don’t know yet, but you’re already dead.”

Josh Felber: Oh wow.

Clint Arthur: I said, “What are you talking about man? I’m the  most successful guy on this team. 8 years ago I was driving a cab, now I live  in a mansion.” He goes, “You’re already dead, you just don’t know  it.”

Josh Felber: Wow.

Clint Arthur: I didn’t know what the heck he was talking about, but I  couldn’t stop thinking about.

Josh Felber: Sure.

Clint Arthur: Sometimes somebody says something to you and it hits,  and that hit me. A couple of months later, it was New Year’s day 2009, I wake  up, pour myself a Mimosa, pull out a pad and pen, write down my goals for the  year, and I asked myself a question inspired by the shaman, and the question  was, if this was going to be the last year of my life, what would I want to  accomplish? That question changed everything, because the first thing I  remember I wrote down on the list was I got to write my book about what I  learned at the Wharton Business School that helped me to become a successful  entrepreneur once I started to focus on being a businessman instead of trying  to be a writer.

I wrote that book and I printed it up through Amazon  CreateSpace. By the end of the year, I mean, I had an amazing year. I did a  whole bunch of other amazing things including transforming my health. I was  obese at that point, 236 pounds. I lost a bunch of weight, but most  importantly and to remain to this topic was that I sold 8 copies of that book  in 2009. I was astounded because Donald Trump was on The Apprentice by that  point. Everybody knew who Wharton Business School was. I thought for sure it  would be flying off the shelves.

I talked to Jack Canfield, and he goes, “You got to  do media. You got to do TV, radio, everything.” I start paying a  publicist to book me on TV shows. I spent $6,000 my first month on paid  placement TV appearances, like 1500 bucks of them to boo me on these shows,  and every one of them I sucked. My wife goes, “Hey look, you suck. Do a  lot more practices to ever get good on TV. Why don’t you try booking yourself  on these shows so we don’t have to mortgage our house to put you on enough TV  shows for you to get good?”

Josh Felber: Right.

Clint Arthur: That was the transformation for me, because it was slow  going. It took me months to book my first show which was Biloxi, Mississippi,  not even in the top 100 markets, but since then I booked myself on 64 TV  appearances. I’ve been on every station in every top 10 market. I’ve been on  the Today’s Show, and most importantly, my students, my magic messengers have  book themselves on more than 2,092 television appearances including every big  show in the world. We are together changing the world one messenger at a  time.

Josh Felber: That’s exciting Clint. I mean, and can you stick around  for a few minutes, because I’d love to have you back right after our break?

Clint Arthur: Sure man.

Josh Felber: For sure. I’m Josh Felber, you’re watching Making Bank,  and we’ll be right back.

Welcome back. You’re watching Making Bank with Josh  Felber. I’m excited to have Clint Arthur back. He was filling us in about his  book success and what’s transforming his life, and what h really thought that  brought him to where he is today moving forward with his dreams. Clint,  welcome back, and I’d love to share some insights with our audience from what  you do now helping other people get on TV, helping them become successful in  their everyday life.

Clint Arthur: All right, I really want to inform the audience so that  people don’t have to make the same mistakes that I made, although, I became  who I am today because of the mistakes that I’ve made. With that said, I have  to point something out. I talked about how I was trying to pursue the  Hollywood dream the previous segment. Hollywood is a microcosm for the whole  world.

Josh Felber: Sure.

Clint Arthur: Today, if you are not a celebrity, it is very, very  difficult to make any traction in this world.

Josh Felber: Yes.

Clint Arthur: Now, in Hollywood, for sure, you got to be a big movies  star, and here I was trying to become somebody and I was a taxi driver. That  just doesn’t work in Hollywood. Nobody is looking to give anybody a break.

Josh Felber: Right.

Clint Arthur: People in every walk of life are looking to find  somebody that they can look up to and follow for guidance. They want to  follow those people who know what they’re doing. It’s celebrities who have  the perception of knowing what they’re doing. Now, think about when you see a  doctor or a lawyer or an expert on TV, if they’re being interviewed on show  you think, well, they must be very good if they’re on the show. If not, you  may probably think, they must be the best at what they do to be interviewed  on this show. The reality of it is, is that if you’re on TV show is because  you make it your business to get on the TV show. It doesn’t really have any  bearing on how good you are on what you do. It’s just about how committed are  you to being on the shows.

Josh Felber: Sure.

Clint Arthur: What I have done in the past couple of years is make it  possible for anybody to focus on getting on TV and using celebrity free that  comes with being on these TV news and talk shows as your primary marketing  weapon against competition. If you can get on shows, you could be perceived  as more important than your competition. You are going to not just survive  but thrive in whatever business you’re in.

Josh Felber: Awesome, so becoming a celebrity is one of the key  points, you’re saying, to really stand out these days with all the noise.

Clint Arthur: By definition, and there’s a lot of energy on the word  celebrity. People thinks it’s ego. People think you have to be Tom Cruise.  You don’t have to be Tom Cruise and it’s not about ego. It’s about marketing.  It’s about business. It’s about deciding, I want the perception of me by my  customers and prospects to be higher, more status than my competition’s  perceptions in their eyes, so that I can get the jobs, the high priced ticket  sales, the consulting clients, contracts that I want to get, and the best way  to do that, the cheapest, the fastest, the easiest way to make any of that  happen is to go on local TV news an talk show interviews and become a  “celebrity.“

Josh Felber: Awesome, cool. One of the things too as you’ve mentioned  is modeling and guidance, looking for that person to model and really provide  that guidance to move you down that path. What are some of the successful  people that you’ve modeled yourself after to really give you that guidance?

Clint Arthur: My top mentors include Dan Kennedy who always is talking  about his big money positioning statement. I mean, every time he talks, he  uses a big money positioning statement and allies himself, and he says,  “I spoke in arenas with Colin Powell, Donald Trump, George Bush during  the Success Seminar tours. Then there’s Brendon Burchard. He is constantly  hustling his celebrity. You get an email from Brendon Burchard, it always  says, “One of the world’s top motivational speakers and trainers,”  Larry King, right?

Josh Felber: Yeah.

Clint Arthur: He’s using celebrity endorsement. He is using his New  York Times Bestseller status. You have to use these tricks to position  yourself so that you get the big money, and then there’s another one of my  mentors who was mentioned also in my article in Forbes Magazine recently,  James Malinchak. He really showed me the light about how important it is to  position yourself as a celebrity. His entire marketing of his career is all  about celebrity positioning.

Josh Felber: Awesome, and so what do you do exactly then specifically  to help the people that come to you to become that celebrity to help position  themselves?

Clint Arthur: All right, let me give you 3 quick tips.

Josh Felber: Sure.

Clint Arthur: Number 1, the easiest place to book yourself on TV is in  your own hometown. If you’re a local in a hometown, they have an obligation  to put you on the show one time. If you suck, you’ll never go back on, but if  you’re good, you could get back on a lot. That’s why I say, tip number 2, the  last place you want to go on TV is in your own hometown, because if you suck  you’d never get on again.

Josh Felber: Right.

Clint Arthur: It’s in your town, that’s where you want to be a local  celebrity. Go on there, after you’ve done 10, 20. I have students who I kept  off their own local hometown shows for as many as 36 TV appearances before I  gave the okay and said, “Okay, you can go ahead and go on in your own  hometown.”

Josh Felber: Okay.

Clint Arthur: Then the third thing is that going on a TV show in a  small city, like go on Southwest Airlines and see where you can fly for under  100 bucks that’s far away, and get on a plane and target those cities before  you get on the plane of course. Target cities in the markets where you can  fly inexpensively, and then create a little media tour and start booking  yourself on small TV shows in little cities all around the country so that  you could get experienced and learn how to be good on TV before you start  going in places that are easy for you to get to.

Josh Felber: Awesome, so don’t ruin your local hometown market, book  where Southwest flies and go to those and start there.

Clint Arthur: Yeah.

Josh Felber: Awesome. That’s some good insight. What was a big fear  for you as you were moving forward in your successes, and then what did you  use to push through and overcome that?

Clint Arthur: I am an introvert by nature. Honestly, I really have to  push myself every single time. I believe that courage is feeling the fear and  doing it anyway, and I do that almost every day, forcing myself. One of  interesting things is that I really believe that media forces you to become a  better person whether you have fear of public speaking or even if you’re  sick. Today, I’m really not feeling that well. I was laying in bed when you  called to do this interview, because I was hoping to do it just from be, but  media …

When I was on NBC New York, I had food poisoning, and I  had to rally and totally transform. In my member’s area, I have a  behind-the-scenes video of me on NBC New York at Rockefeller Center, and you  would never know I had food poising, because going on TV and going in the  media forces you to be a better person, and it forces you to go out of your  comfort zone and stretch and grow as a person. It’s a public … It’s a  personal transformation experience to go into the media and it’s really one  of the best experiences that anybody can have if you want to grow and evolve  and become more and do more and have more as a person.

Josh Felber: Definitely, and the cool thing, I just wrote an article  that was in entrepreneur.com about introverts and how they are some of the  most successful people these days, so you’re on the right path.

Clint Arthur: Oh, thank you.

Josh Felber: Cool man, we got a couple more minute or so left. What’s  the best advice you ever received?

Clint Arthur: The best advice I ever received was from Tony Robbins,  and that was, if you’re afraid, you must. I use that almost every day, and I  really believe in it. It’s definitely the best advice I have ever received.  If you’re afraid, you must. Whenever you’re afraid it’s your own internal thermostat  trying to hold you down and keep you back, just go for it. When you’re  afraid, just do it.

Josh Felber: Awesome man, and what’s one device you can’t leave  without?

Clint Arthur: The iPhone 6 plus. I mean, I basically run my whole life  on that thing, and I’m getting ready to go to Hawaii for a month and paint. I  got my iPhone. I can go anywhere. It doesn’t matter.

Josh Felber: Awesome, yeah, you said you were going to be off the  grid for a little bit, relax?

Clint Arthur: I’m not going to be off the grid. I’m off the grid today  and for the next couple of days. This is the last view I’m going to do  because I’m speaking at a big conference in Dallas called the eWomenNetwork.  I’m excited to be there, but otherwise, when I go to Hawaii, my wife and I,  it’s just going to be a greatly reduced work schedule.

Josh Felber: Cool man, awesome. Well, I really appreciate your time  today. It was an honor to have you on Making Bank, and we definitely really  pulled some really cool insights for our listeners. Where can they go find  out more about you?

Clint Arthur: Clintarthur.tv, Clint like the Clint Eastwood, Arthur  like the king, .tv like I am looking forward to seeing you on television.

Josh Felber: Awesome man. Thanks Clint. You’re watching Making Bank I  am Josh Felber. Get out and be extraordinary.