Pushing Through to Overnight Success

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Summary

We’ve all heard of the legend of the overnight success…

…the question is do they really exist? Can people really go from zero to hero overnight?

The answer is yes, but rarely.

Unfortunately, the media loves to focus on the “yes” and forget about the “rarely.”

Overnight successes aren’t lucky—they’re just people who’ve reached the end of a long road laden with labor, stress, worry, and self-doubt. They’re they few people that stuck with the pain (the part the public never sees) long enough to feel the pleasure of accomplishment (the part the public always sees).

In week’s episode of Making Bank, listen as Russell Brunson, owner of Click Funnels imparts his wisdom and shares his stories of failure. It took years of ups and downs, trials and errors, to get him from aspiring entrepreneur to seasoned pro.

Hear us discuss:

• Getting started at the age of…12?!
• The real meaning of “Cycle”
• The best way to fall off the horse and get back on
• Why you should pay attention to profit and not gross.
• Pushing through when other people would stop
• Understanding your customer
• The importance of outcome disassociation

Get your Free 14 Day Trial of Click Funnels courtesy of RussellBrunson .

Transcription

You’re watching Making Bank. I am Josh Felber, on Advisor TV and I am excited today to talk to you about overnight successes. Do you really think that there are overnight successes? I’m here to tell you that the media blows it out of proportion. They make it seem like every technology company, every entrepreneur is an overnight success, but what you don’t see, what they don’t tell you, is the time that it took to get to that overnight success. They don’t tell you about the 1,500 days before that 1,501 day to actually see that person become successful, or see that company explode.

You have people like Mark Zuckerberg from Facebook. He’s worth billions. The company is worth billions. That just seems like it was an overnight success. You see Gary Vaynerchuck, who just seems to be, he’s just blowing it up out there. Uber successful, investments, media company, all over the internet, and it just seems like he was just an overnight success, but he wasn’t. Nobody sees the hard work that he’s put in since he was 14 years old. What I want you to understand today, is that it is not an overnight success. You have to have patience. You have to have hustle. You have to have fortitude and you got to have that relentless drive to keep pushing yourself. To keep pushing yourself day in and day out to achieve what you want.

We should feel so blessed and honored that we’re able to live the life that we want. To live the life doing what we want. That we’re passionate about. That we’re excited about, and that we’re able to connect with people at that level. How do you become an overnight success? How do you push through every single day? How do you push through those months, those years until you can become that overnight success? It takes a lot of hard work. It takes a lot of hustle and determination.

The first thing you have to do is you got to make sure whatever you’re doing, whatever that business focus is, whatever that direction, that path that you’re on, is a passion. It’s what you love. It’s that burning desire deep within your soul that you’re willing to work late every day. You’re willing to get up early in the morning. Sacrifice your weekends, if you have to, and keep pushing day in and day out, until you reach your goal.

Number 2 is, how can you become known? You have to become known and the great thing about it today is the internet. The internet gives you tremendous opportunity to explode who you are, your brand, your company, your passion and be able to share it with the world. The most exciting thing right now for all of us is that the internet is just at it’s infancy stage in the amount of people that are online and connected. In the next 3 years they’ll be over 3 billion people coming online all over the world. What that means for you, is that if you have a voice, if you have a message, if you have that passion, you’re going to be able to get that message out there and share that passion with the world. Share your information, share your business, share your thoughts and you’re able to now connect with those 3 billion people coming online.

That’ll be then, 75 percent of the world will be connected and it’s coming. We’re seeing it happen right now, so what are you going to do to start positioning yourself, your business, your company on the internet, so you can start seeing that interest, so you can start seeing and putting in that hard work to live that lifestyle you want. To go after your dreams. To live that passion in your life, as well as being able to connect and share your message and create value for others.

Number 3, you have to get your business online. You have to get your business online. What do I mean by getting your business online? You’ve got to have more than just a website these days. A website, it’s just like a yellow pages add was years ago. That website used to be the hottest thing, but not it’s becoming hey, if you don’t have a website people are usually not going to even look at you, so your website is kind of like your yellow pages add.

The next thing you got to have in getting online. You have to have some kind of marketing, sales, landing page funnel. A lot of people like to call them funnels because that’s where you push all your people to to check out what you’re doing. To check out your information. To check out your products. To check out and share your message. Where you’ll deliver that value to them. You want to be able to bring people into your environment so you can share that message with them, so you got to have some kind of online funnel. Whether it’s with video, whether it’s with free value content, eBooks, books, things like that, that you’re able to deliver and give to your listeners and your audience. If you don’t have that online, you are setting yourself way behind, ahead of everybody else and you need to get online today.

The fourth thing is, is then you have to start to brand yourself. You have to start to brand yourself online. Start shooting video content. Start publishing a blog daily. You have to do this on a daily basis. If not, you’re never going to be able to keep up or surpass the other people that may have had a head start on you, so I want to challenge you to take these steps today, to start learning about it, to start engaging with that and start moving your self, your business forward to starting living that passion, that lifestyle that you want.

I’m excited today, our next guest is an overnight success. His name is Russell Brunson. He is own of Click Funnels and I’m excited to bring him on to talk to you about all his hard work, all his hustles that he’s put in to create his overnight success, as well as how you can take his internet solution and easily build your online website. To build your online landing pages. To start catapulting your business forward. I look forward right after this break, to bringing on Russell Brunson. I am Josh Felber. You’re watching Making Bank.

I am Josh Felber. Welcome back, you’re watching Making Bank. I am excited today. We have internet marketing guru, Russell Brunson on with us. For over ten years, Russell’s been starting, scaling companies online. He owns a software company called Click Funnels, as well as a supplement company, which I think you just sold or do you still have that?

Russell: Yeah, we just sold it.

Josh: Just sold that company. Did really well. As well as a coaching company to help entrepreneurs take their business and explode it online. He’s one of the top super affiliates in the world. Just recently launched his book DotCom Secrets. It’s an awesome book, to help you make your business rock and roll on the internet. Russell, welcome to Making Bank and I’m excited to have you on today.

Russell: Thanks man, I’m excited to he here too. I appreciate you for having me on.

Josh: For sure, for sure. It’s nice and early in the morning out there?
Russell: Yeah. I mean, 10 o’clock. It’s not too bad for me.
Josh: Cool, man. Tell us a little bit about how you got to be an entrepreneur. Did you start as a kid? What just moved you down that path.
Russell: Yeah, it’s kind of funny. I think I was about 12 years old and my dad, every night he’d watch the news and then he’s always make me go to bed, right?

Josh: Sure.

Russell: One night he’s watching the news with my mom. I think my mom fell asleep and I’m sitting there on the couch watching the news with him. He didn’t say anything. I’m like, oh my God this is cool and then it ended and M*A*S*H came one. I was like, I’m watching M*A*S*H with my dad, this is so cool. Then, M*A*S*H ended and all of a sudden this infomercial came on with this little dude who had a lot of energy going crazy named Don McPrudy.
Josh: Don McPrudy.

Russell: He was talking about placing tiny little classified ads. His whole pitch was like, I took a classified ad, and I put it in the newspaper and I made 30 dollars profit and all my friends made fun of me. I took the exact same ad, I put it in a thousand newspapers and I made 30,000 dollars. I was sitting there as a twelve year old kid and my eyes were just like this big, like are you kidding me? That makes total sense. I would look at my dad like, are you paying attention to what this guy is saying and I was going crazy. Then, he does his pitch for his kit and I’m writing down the 1-800 number. I was just sold. It made so much sense to me.

I begged my dad for 40 dollars. He would not give it to me. He made me work for it, so I would go mow the lawn and do all this stuff. Two or three weeks later I earned the money. He ordered the kit for me. It came in the mail. I remember reading it. In fact, I still have it. Somewhere on my shelf over here, I still have it.

Josh: The Don McPrudy kit?

Russell: The original Don McPrudy kit, yeah. I need to frame it. It was like the catalyst for everything. After I got that, he was talking about placing classified ads, so I started to get interested in this whole business thing. I remember one day I was at the grocery store with my mom and there was a magazine, a small business opportunity magazine. It had these little cartoon guys on it, talking about how to make businesses from home. I was like, oh! I had my mom buy me one of the magazines. I think the last time I counted there was 144 pages of ads and 4 pages of articles.

Josh: Oh, wow.

Russell: It’s like the greatest magazine in the world, so I got it and went home and I started calling all of the 1-800 numbers because every single one of those guys sold me. I was just like, I could make money selling gold chains at a mall, I could make money selling cupcakes, like every single business op in there. I was ordering all of them and I started getting boxes of junk mail being sent to me with all sorts of opportunities. As a twelve year old kid, you don’t know those things aren’t possible.

Josh: That’s right.

Russell: Like, this is it man. I am done. I was telling everyone I was going to be a millionaire and that’s kind of where I got bit by the bug initially. For two to three years I was reading junk mail everyday. Then, I got into sports and wrestling and college life, in high school and then I went to college. I didn’t think too much more about it. Then, my sophomore year at college I met my wife. I got engaged. I came to a quick realization, because I was wrestling at the time. I couldn’t wrestle and be married, and afford to live somewhere. Like, my parents weren’t going to support me when I was married, right?

I’m like, crap, I got to figure out how to make some money. Right when that thought came on, there’s this infomercial about this make money on the internet seminar that’s coming to the Holiday Inn right next to you. I’m like, this is perfect. I went to the seminar. It totally re-sparked everything. I started thinking about the direct mail stuff. Started thinking about all these things. That’s when it officially started and I spent the next two years trying to figure out how to make money online and trying everything I could find.

Eventually it started working. That was about 12 years ago now. The last 12 years, it’s been the most amazing journey and trip ever. I’ve had so much fun selling everything from supplements, to info products, to dieting, to weight loss, to dating, like everything you could dream of, we’ve [crosstalk 00:11:44] or the other and just had a ton of fun doing it.

Josh: That’s awesome man. You’ve got all these different companies. You took off kind of once you were in the college scene and everything. What was that one big one that really just sparked it for you and launched you forward?

Russell: Well, there was one that I don’t think was the big one, but it was the first one that made me realize this was real. People always tease me about this, but it was real. It was a real thing. It was spring break my junior year and I had been learning all this internet marketing thing. Learning about little niche sites and during spring break, my buddy and I spent all of spring break making potato guns. We had so much fun doing that. Then, I went back to school the next Monday. I was like depressed in there and I was reading some article about keyword research. Back then it was called overture, so if you go to overture and type in a keyword it would show you how many people were searching for that thing. I was like, I wonder if I was the only guy this weekend searching potato gun plans or if anyone else was, so I type in potato gun plans and another 18,000 people that week or that month that had searched potato gun plans.

Josh: Wow.

Russell: I was like, maybe that can be my first product. I don’t know. I called my buddy back up and I was like, I’ll give you 100 dollars if you will come record a potato gun DVD with me. He was all excited, so we went back to Home Depot and filmed ourselves making potato gun plans and did the whole thing. That was my first info product and put it out there. It never made insane amounts of money, but people bought it. It worked and I was like, oh my gosh. What if I did that with a product that had a bigger market [inaudible 00:13:26] and all these other things. That was the one that gave me belief though, I think. A lot of times people get into this and you have this dream, but it’s not until you have that belief that you’re like, I can do it. That’s what gave me belief.

Josh: Awesome man. That’s exciting. One thing real quick, I want to touch base on and then we got to go to take a quick commercial and if you stick around for a few minutes, I’d love to have to back on.

Russell: Definitely.

Josh: Awesome. When we come back, the potato gun launched you, literally.

Russell: [crosstalk 00:13:59]

Josh: Took off in your internet career, you’re rocking with the potato gun and you’ve had all these businesses, so when we come back I want you to just touch base on maybe one of those that you just were crushing it with and all of a sudden you realized man, I don’t know if I’m going to be able to do this and it just started to all crumble apart. Then, kind of what that mindset was and what those steps you took to get out of it. I am Josh Felber and you’re watching Making Bank. We’ve been speaking with Russell Brunson and he’s coming right back after this. See you in a minute.

Welcome back. You’re watching Making Bank. I am Josh Felber and we’re here with Russell Brunson. Russell was telling us all about his potato gun, his internet successes. Now, we want to really dive into one of his businesses. I know you had one that was just really blowing up and you had tons of people working for you and then all of a sudden you’re just like holy crap. It just brrshh! Tell us a little bit more about that and where your mindset was and what you were feeling man.

Russell: Yeah, definitely and I hope this is inspiring to people because I had a friend and a mentor one time, I was telling him this story and he was like, “Oh good, you’ve cycled.” I’m like, “What do you mean?” He’s like “Well, it’s a nice way to say that you like failed and came back.” He was like, “I refuse to work with an entrepreneur who hasn’t cycled at least twice,” and I was like “Well, that makes me feel good.” He’s like “Yeah, because the first time you believe your own story. The second time you think it was a fluke. The third time you realize that like, it’s all the people around you who are making things happen and you become a better person,” so I’m like oh okay, I’ve cycled at least two or three times, so that’s good.

Yeah, I’m still a young entrepreneur, but I was really young back then. It was ten years ago. I was doing the potato gun thing and we had some software made, just different things and it started working. People started asking me, what are you doing? At first I was would just tell them and then I started charging and people would pay it, then I started charging more and they would pay more. It kind of launched this little coaching thing and I spent a year to try and figure that out and I also kind of stumbled upon a model. Maybe sell a free DVD. We then called Lee on the phone and we’d then sell them higher in coaching. It worked so well we started scaling it really, really big, where we went from having two sales people to 10, to 20, to 50, to 60. I think we maxed at about 60 sales guys. We had 20 full time coaches to fulfill on that and then we had 20 people who were driving the leads. We had 100 people.

Josh: Yeah, a huge operation, man.

Russell: If you know me, I am not like a manager. I’m good at selling stuff and that’s it. I should not be running something like that, but I was. I remember waking up one day and just being like, wow this is crazy. All of these people’s financial well being is on the line of whether or not I produce each day. It was just this extra stress, but it was working well. It wasn’t crazy profitable, but from a gross sales standpoint it was awesome. We were selling a ton, but there’s just so much. There’s commissions and costs and overhead and all these things that come with that kind of business. I was so focused on gross numbers, I didn’t pay attention to the profit, which is one of the lessons I’ve since learned.

Josh: You’ve got to have that profit. Just a little.

Russell: Yeah, but then it was a couple years ago, there was a big credit card thing, where merchant accounts got some pressure. Not merchant accounts, but the merchant providers got pressure in Visa and MasterCard and they freaked out. Anyone who was doing any kind of forced continuity or high end sales pretty much overnight they just freaked out and shut you down. We actually had 18 merchant accounts get shut down instant at once. I thought, we have 18 merchant accounts [crosstalk 00:17:44].

Josh: You should be set right?

Russell: Yeah, they were all at the same back. I didn’t realize that basically means it’s just one. Aw man, so we got everything shut down. Sales guys are commission based, so when they can’t process money they start freaking out. They start running and we have a mass exodus of people leaving. It took two weeks for us, it was basically like guilty until proven innocent. Two weeks I got them to admit that we weren’t doing anything wrong [inaudible 00:18:07]. They turned all of our merchant accounts back on, so we were back in business. We start running a bunch of money through all of these sales we had made over two weeks, but we couldn’t process. We ran them all. We did, I think it was 250,000 dollars in a week. I’m waiting for the money to be deposited into our account, so I can pay payroll and staff and everything and the money never came.

Finally, I call the merchant branch and I’m like, “Hey, what’s going on? Like, when are you going to give us the money you just processed?” They’re like, “Oh, well we looked at your account here and you’re at 100 percent reserve.” I’m like, “What does that mean?” They’re like, “It means we keep 100 percent of the money you make.” I’m like, “How is that even legal?” Finally he said, “Okay, well we’ll drop you down to 10 percent, but everything, that first 250,000 dollars, we’re going to keep that just in case.”

Anyway, it was just that thing after thing. Over the next 12 months it just kept getting worse, and worse, and worse, where I had to fire people and leave. Some of my best friends would just walk out on me, family members. It was, I can’t even tell you how bad it was. It got worse, and worse, and worse. There were mornings I woke up and I wanted to do anything except for this business, but the problem is we had sold so much coaching. We had outstanding coaching liability and all these things. I felt like I had a moral obligation to these people, so I had to keep paying for the coaches to coach, even though the money wasn’t coming in. It was hard.

After about 12 months of trying to juggle and keep it alive, it finally got to the point where I was like, we have to stop. We were in a huge 20,000 square foot building. We downsized to a 2,000. I kept just the people we had to have. For the first 6 or 8 months we were just trying to stay alive, not go bankrupt was like, this is the goal guys, let’s not go bankrupt. That’s an inspiring mission for your team.

Josh: New goal.

Russell: That’s what it was for a while. Luckily we did that. We were able to pay off a bunch of debts and stuff. It was kind of cool. It was a huge blessing in disguise. We had a chance to sit back and think, what do we want actually want to do? Who do we actually want to be? Who do we want to serve? How do we want to help people? During that time is when we launched a lot of different business. We launched the supplement thing. I got tired of watching other internet marketing people who were teaching internet marketing, but never did it. I was like, let’s do what we’ve been talking about for this time.

We built up a bunch of companies that way and proved that this stuff that we do works. Did that and it was a nice time for me to reset, and figure things out, and get profitable again, and figure out how to build a team very small and very lean, and not have extra expenses. We got to the point with 10 people, we were doing the same gross sales as we were with 100 people, but this time we got to keep a lot of it, which was-

Josh: You were more lean, yeah.

Russell: Yeah. As you’re moving forward, things start opening. First, we kind of kept doing information products. We did supplements, and stuff like that. Eventually, the whole idea for Click Funnels came around, which I think everyone will have one or two level 10 opportunities in their life. Click Funnels is definitely it for me. We launched it and we haven’t even been live a year yet and we’re at almost 9,000 active members.

Josh: Wow.

Russell: It’s just blowing up quickly.

Josh: That’s awesome.

Russell: It’s been amazing. We sold off all our business. Trying to focus here because for me, it’s my level 10 opportunity. It’s serving people in a way that we’ve never been able to do before and it’s been amazing.

Josh: That’s awesome. Where was your mindset? I guess when you deal with all that and you’re like, man, our goal is to not go bankrupt and you’re waking up every morning. What were you thinking? What were you doing to kind of keep pushing yourself through to that next day, that next day, to continue to try to help those people. To try to have that moral obligation, like you said. To really give back to those employees and clients.

Russell: Man, I look back at it now and it’s like a nightmare from back then, but it was hard man. I tell you what, I remember one of my closest friends and business partners, Brent. I know you’ve met Brent.

Josh: Yeah, sure.

Russell: One day he came into my office and he kind of looked at me and he said, “Is this going to work?” “What do you mean?” He’s like, “I want to be around you and around this.” He was like “I love everything about it, but obviously everything is collapsing.” He’s like “Is it going to work?” When he asked me that I had no doubt in my head. I was like, “Yeah, of course it’s going to work.” I had such perfect faith it was going to work. I didn’t know when, or how, or anything, but I knew it would. I told him, I said “Yeah, I have no doubt. I don’t know when it’s going to hit again, but I know it will. We’re too smart, been through enough of this. It will work. We’ve just got to figure it out,” and he was like “Okay, if you believe it. I believe it to.”

That for me gave me this, I don’t know, I felt like there was someone else there that was like yes, whatever it takes, we’re in it. I don’t care what happens, we’re in. I was like, someone believes in me that much. I just knew it was going to work. That became my inspiring motivation, was that. I think my first cycle, I spent a lot more time focusing on revenue, and profits, and numbers. The second time we focused a lot more on success of the people we’re serving, which strangely enough increases revenue, profit, and numbers. That became our more focus. Instead of stressing the numbers, how can we actually help. Let’s really figure out what’s the best thing we can do. That kind of transformed everything and got it to the point where we could have fun again.

There was probably a year and a half, two years, where it was not fun. I wished I had a boss that would’ve fired me, so I could walk. I remember thinking, I wish I got fired.

Josh: Let that load off you.

Russell: I was jealous of the people I had to let go on my team, like oh, wouldn’t that be nice? Eventually found the spark again and it became fun and yeah, it’s awesome now.

Josh: That’s great. I mean, you really have that fortitude and that strength to push through and to really kind of drive yourself forward each day. It gets hard out there. I know there’s a lot of different, especially right now in Silicon Valley, a lot of different startups. You see the CEOs. The guys that started the company are depressed and all these different things, you know what I’m saying? It’s just like, man, and some of them take their own lives from it. I think it really takes a strong mindset to understand hey, here’s where I am, but this is not where I’m going to be. It’s awesome that you were able to really find that and dig deep. Then, can even connect with somebody to help drive you forward.

Russell: Yeah. Also, I think it’s really interesting. You look at those guys in the Silicon Valley, they’re responsible for the board of directors and the VC people with their money. There goal is not, how can we help people and serve people? It’s like, how do we help those people, right? Which that can be stressful too. People try to give us money for Click Funnels. I’m like no, then I’m responsible to you, not our customers. Our customers are awesome. You are some lame dude with a bunch of money whose just going to make my life miserable, you know? I get it. I’m scared of those things for sure.

Josh: You guys are doing awesome, so you shouldn’t need any VC money. Well, cool man. Maybe take a minute or two and just share maybe 3 highlight points of what you found that moved you forward in success that some of our listeners can take and apply to move their businesses forward.

Russell: Definitely. The biggest thing is on your T-shirt right there. I tell you what, it’s funny. It took me until last year to actually have a term for this. People are always like, Russell, how are you successful? How do most companies you launch, not all of them, I’ve had more flops than most people have ever tried. For the most part when I go into business, it’s kind of like we know it’s going to work before we get into it, otherwise we don’t, right? It’s because of that factor. I am really, really good at funnel hacking.

At first it was our supplements, the diabetic and neuropathy business. I went out there before we ever bought a pill, excuse me, before we did anything. I knew who everybody was out there who was making money with it. I knew what they were doing, what their sales funnel looked like. I knew where they were getting traffic. I did my research ahead of time, so I knew for me to be successful all I have to do is, I needed to have an offer that looks like this. This is what upselling looks like, the downsell. This is where I need to get traffic. This is what my ads need to look like. I new all of that ahead of time.

When I started building my business I just had to go and do that. I think that’s where most people, they do it backwards, where they’ve got an idea and then they go to start cranking it, and they built it and they’re like, okay now I got a thing, now how do I market it, and they’re trying to figure out how to market it. I think it’s kind of, not a rookie mistake, but it’s one that people make over, and over, and over again, where they try to sell what they want, which is admirable. It’s kind of cool, but it doesn’t really matter. It doesn’t matter what I want. Luckily for me, Click Funnel is what I wanted and luckily everyone else wanted it too, but I am that market.

For me, I am way more concerned what the customer wants. I want to find out what they’re already proven to buy, and how they like to buy it, and all those kinds of things, and where they go to find those things to buy it. When I know this ahead of time, then I come back and reverse engineer and make something really, really good. That would be the first thing.

The second thing is, and this comes with the failures. I’m really good at disassociating myself with the outcome. Most people, they get so associated with this business. Like let’s say this is your product and you put your heart and your soul and your passion, and you go and you sell it and it flops. Before you start selling it you told your mom, and your cousins, your uncles, and your grandparents, everyone about this business you’re going to make and how much money it’s going to make. Then, you go and you launch it and it doesn’t work or you never launch it because you’re scared, like what if it doesn’t work. You’re just in this thing and that’s why you don’t have success.

For me, first off, I don’t tell everyone in the world about the product I’m making until it’s making money. When it’s making money I brag about it all the time, right. Up until that point, I don’t tell anyone because if it flops I just want to walk away from it and not say anything. Second off, I have passion projects, but I’m passionate about the customer. What does this guy actually want? If I screw up, it’s not a reflection on me. It’s a reflection on oh, I picked the wrong product. Let me figure out what this guy actually does want, and I keep making it until it’s something they do want, and then it works.

I think that most entrepreneurs, that’s why those that haven’t hit it yet, or haven’t gone where they want to go, it’s because they’re so associated with the product or outcome that they either are scared to gamble, or when they do and it doesn’t work it destroys them mentally and emotionally. I think that those are some of the core things that I try to tell all entrepreneurs. If you want to funnel hack really good and disassociate yourself from the outcome, man the sky’s the limit, you can run really fast.

Josh: That’s awesome man. Just for our listeners. Guys you know, what Russell is talking about is basically modeling. Finding other successful businesses that may be similar or people that you can model. Take those pieced from and duplicate in your own words, in your own project and move it forward, as well as knowing where you want it to go, what that outcome is to be. Then, definitely having the passion to deliver the best value to your clients. If you’re focused on delivering the best value to your clients and making sure they’re successful, in turn it’s just going to make you successful in the long run. Awesome man. Some great tips. Two quick last things is, what’s one device you can’t live without?

Russell: One device? Oh man.

Josh: Just one man.

Russell: I hate the fact, but I mean, my phone. I hate it. I really hate this thing, but I can’t, my whole world is run off this thing now, so there’s my device that I can’t unfortunately live without.

Josh: Cool and then, what’s the best piece of advice you ever received.

Russell: Oh wow. The best piece of advice I’ve ever received. There’s so many good things. It depends on the, which cycle of my business. It would probably be, I think it was Alton [inaudible 00:30:33] that told me this a long time ago. He said “Every morning when you wake up, you have to figure out how to give yourself a raise that day.” Whether it be, I’m going to split test this headline, or I’m going to try this thing. Whatever, those little incremental changes. We’ve been doing that, which is why we go such good results. There’s always these little changes every single day. You look at the net outcome over 30 days a year, 2 years, 10 years, they’re insane.

Josh: Awesome man. Well, cool. It’s such an honor to have you on Making Bank today man. We’ve dropped some awesome content for our listeners and I really appreciate your time today.

Russell: No worries, glad to be here man. I appreciate it.

Josh: Cool man. Well guys makes sure you check out Click Funnels. It’s clickfunnels.com, go check it out. Awesome if you’re trying to build your business, put it on the internet. Again, guys thanks for watching Making Bank. I am Josh Felber and make it an extraordinary day.

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